Beer

Red Stripe given major boost by Bedford brewer

04-Feb-2003

Regional brewer Charles Wells has unveiled a £2.7m campaign aimed at resuscitating its newly acquired Red Stripe brand.The Bedford-based brewer is...

ASA rebuffs Stella over ad complaint

31-Jan-2003

Interbrew UK has been dealt a blow by the Advertising Standards Authority (ASA) after it endorsed an advert that ridiculed the "Reassuringly...

Heineken, Europe's biggest beer company, is celebrating the

30-Jan-2003

Amstel is Europe's second most popular beer (after Heineken) and one of the best travelled around the world: Amstel is the brand leader in Greece and...

Beer's shadowlands

30-Jan-2003

One of the most eerie travelling experiences is to visit lost or deserted cities old mining towns in the Rockies, Greek settlementsin mainland...

Coors' tips for success

30-Jan-2003

l Stock small cask containers that can be sold within 48 hours and hold for three days in the cellar to achieve the correct temperature before...

Belgian brewer makes its Marque on cask ale sector

28-Jan-2003

Interbrew UK has reinforced its commitment to the cask ale sector by becoming the latest signatory to the licensed trade's independent accreditation...

Ken's charge could affect pint cost

24-Jan-2003

London Mayor Ken Livingstone's controversial decision to charge motorists £5 a day to drive into central London could lead to a more expensive...

Interbrew backs the Cask Marque

23-Jan-2003

by The PMA Team Interbrew is investing £500,000 in Cask Marque to help licensees ensure a high-quality drinking experience for pubgoers. The...

Thomas Hardy invests £2.5m in Dorchester brewery site

23-Jan-2003

by The PMA Team Thomas Hardy Brewery is to invest £2.5m on its site in Dorchester, despite the sale of the freehold of the site by Eldridge Pope...

Quality drive set to revive cask ale

23-Jan-2003

by Tony Halstead Pubs in tenanted and retail estates are showing heightened awareness of cask-quality initiatives in a resurgence of interest which...

Carling in £3m deal to back live music

23-Jan-2003

Carling has signed a £3m three-year sponsorship deal with live music venue operator McKenzie Group. The agreement includes plans to re-brand...

Image so crucial in real ale crusade

23-Jan-2003

Cask Marque may not yet be a mass consumer brand, but it can only be a matter of time before every ale drinker in the country is looking for that...

National Pubs Week is Camra's rallying cry

23-Jan-2003

Consumer group Camra has joined forces with brewers, pub companies and wholesalers in a campaign to raise awareness about the decline in the number...

Congestion charge could mean more expensive pint

21-Jan-2003

London Mayor Ken Livingstone's controversial decision to charge motorists £5 a day to drive into central London could lead to a more expensive pint....

Tenanted sector to be hit by price rise

16-Jan-2003

The controversial divide between tenanted and managed pubs over beer discounts is set to take an uncomfortable step in the wrong...

Pubcos must defeat brewer opportunism

16-Jan-2003

The latest round of wholesale beer price rises comes as a major blow to the bulk of Britain's licensees. With inflation at just over 2%, and most...

NEW BEER PRICE HIKE HITS PUBS

16-Jan-2003

by Richard Matthews and Mike Bennett Licensees are being clobbered by beer price rises well above the rate of inflation. Both Wolverhampton &...

Cask ale stalwart is tall in the saddle

16-Jan-2003

Horse-loving Mark Woodhouse has been around long enough not to be taken by surprise too often these days. Yet even the genial vice-chairman of his...

Arkells puts accent on access

16-Jan-2003

A disabled rights campaigner can now drink in his local thanks to a brewery company which is getting to grips with new legislation on disability...

Carling signs £3m music deal

14-Jan-2003

Leading lager brand Carling will continue to make its mark on the music industry after its owner Coors brewers signed a £3m deal with the McKenzie...

Interbrew reveals new plans for Castlemaine XXXX

13-Jan-2003

Interbrew UK has unveiled its plans for the relaunch of Aussie lager Castlemaine XXXX.A £9m marketing campaign will attempt to persuade drinkers to...

Real Beer

09-Jan-2003

Pub of the Year This award, formerly Cask Ale Pub of the Year, has been renamed by sponsor Wadworth 6X to widen real beer's appeal, especially to a...

Carling launches Scottish assault

07-Jan-2003

Carling has emphatically launched a full-blooded assault north of the border, signing shirt sponsorship deals with Scotland's two biggest football...

Neames' troops rally round for war heroes

19-Dec-2002

Spitfire Premium Kentish Ale is to back an appeal to commemorate our greatest heroes and heroines, the winners of the Victoria Cross and George...

He may be leading a brewery that's a lot smaller than its co

19-Dec-2002

It's been a tough fortnight for Caledonian Brewery's managing director Stephen Crawley. If the desk-clearing exercise he's having to undertake before...

Customs & Excise gets Neame rap

19-Dec-2002

by Ailsa Colquhoun Customs & Excise officials have been described as "unfair and inefficient" by an industry leader after a week in which it...

6BeerIt was the year that beer pulled its socks up. Or at le

19-Dec-2002

Only time will tell if the clutch of campaigns unleashed during 2002 will arrest the slow, drip-drip decline of "Britain's favourite long drink," in...

7BrewingIf anybody harboured doubts over the strength of the

19-Dec-2002

By February, the deal was signed, sealed and delivered. The Colorado-based company, third biggest brewer in the US, had sneaked up on the rails to...

A glass of IPA with your curry, sir? Or how about a Worthing

12-Dec-2002

Brewers large and small used the star-studded show to get the message across that beer and food make a perfect match. Even the centre's wine theatre,...

Ale House host is so card sharp at boosting custom

12-Dec-2002

The Porter's Ale House in Macclesfield, Cheshire, has boosted its trade with a unique promotion linked to the town's rugby union football club....

Brakspear director Joe Laventure maintains that a wind of ch

12-Dec-2002

Subtle changes are taking place in the beer market, according to Joe Laventure, director of sales and marketing at Brakspear. An increasing number of...

Burnley-based Moorhouse's Brewery has tripled production of

12-Dec-2002

Beer Seller has selected Moorhouse's as a Local Heroes supplier which means a higher profile for all its beers in the region and in Yorkshire, while...

Stella ads crowned in glory

12-Dec-2002

Interbrew is reinforcing its "reassuringly expensive" advertising campaign for Stella Artois with a new magazine ad drive. The new ads show the...

Pedigree preparation

12-Dec-2002

The year 2002 saw the 40th anniversary of University Challenge. Previous participants were invited to play in a series of past meets present. However...

CAMRA sets out to unite brewers

09-Dec-2002

The Campaign for Real Ale (CAMRA), is urging all brewers to unite behind an industry-wide generic campaign aimed at promoting beer and stemming its...

Interbrew unveils gorgeous new look for Boddingtons

05-Dec-2002

Interbrew has launched a glamorous new font, incorporating a cylinder-less beer engine, for its Boddingtons keg brand as part of a £14m marketing...

Budweiser scores with FA Premier League sponsorship deals

05-Dec-2002

Budweiser has reinforced its relationship with the world of football after clinching two sponsorship deals with the FA Premier League (FAPL).The...

Microbrewery for former Courage site

05-Dec-2002

A microbrewery is to form part of a £150m redevelopment of the former Courage Brewery in Bristol. Work on the three-year project is expected to...

Dutch giant Heineken is being re-launched with a new premium

05-Dec-2002

Heineken UK announced this week it had signed a contract with cross-channel logistics specialist P&O European to transport its new premium lager...

Beer conference move by Camra

05-Dec-2002

by Mike Bennett Camra this week called for a conference of key players in the brewing industry to boost the crusade to revolutionise the image of...

Boddingtons in £14m spend

05-Dec-2002

Interbrew is introducing a new Boddingtons pump handle and badge as well as trialling cylinder-less beer engine technology as part of a £14m...

Amstel to create "Super Standard" lager sector

03-Dec-2002

Only months after declaring there was no future in the Britain's standard lager sector by withdrawing its flagship Heineken lager, 3.8 per cent, the...

Five per cent Heineken primed for launch

02-Dec-2002

Plans for the February 24 launch of the new five per cent version of Heineken are well underway. Although Heineken UK, a London-based subsidiary of...

Beers to the future

29-Nov-2002

With beer sales in decline there is talk of a crisis. Ben McFarland puts the key questions of what can be done to brewing industry figures.Beer is on...

Heineken rolls out draught Amstel in UK

28-Nov-2002

Heineken is launching draught Amstel in the UK in a move aimed, says the Dutch brewing giant, at creating a new "super standard" lager category. But...

Ale cause needs new body to survive

28-Nov-2002

If there was such a thing as the Queen's Award for Initiatives, then the real-ale industry would win hands down. Ask If It's Cask, Cask Marque, Beer...

Trade slams proposal to add vitamins to beer

21-Nov-2002

The trade has strongly criticised proposals being considered by the Scottish Parliament to add vitamins to beer, which is believed to reduce the risk...

UK brewing industry hopes to create national beer campaign

20-Nov-2002

It worked for British Beef, New Zealand Lamb and French apples, and now the UK brewing industry hopes to create a generic marketing campaign for the...