Budweiser Brewing Group

Game-changer? ‘If you combine our new portfolio and historical brands, we can transform the game’ Budweiser Brewing Group’s Jean-David Thumelaire explains

Big Interview – in association with Budweiser Brewing Group

How Budweiser will do things a bit differently on reopening

By Stuart Stone

Jean-David Thumelaire describes 2020 as a ‘weird year’ to be pushing Corona in the on-trade – for obvious reasons. Now, with what he sees as the ‘real’ reopening in sight, he discusses the 'art' of post-pandemic planning.

Trade assist: 'After our Save Pub Life initiative funnelled £1m into pubs across the country, we evolved the platform to offer a comprehensive package of support to help our pub and bar partners reopen safely,' BBG's Paula Lindenberg said

AB InBev sees volume sales rise

By Nikkie Thatcher

Global beer brand AB InBev saw total volume sales increase by 1.9% in the third quarter of this year, with own beer volumes up by 2.6%.

Return: Asahi brings back Grolsch

Grolsch makes UK return

By Nicholas Robinson

Grolsch will return to the UK on-trade after its 35-year presence here ended last November.

Attention: Ryan Fritsch outlines his plans for BBG's future

Big Interview

From bombs to beer – AB InBev’s new UK head of on-trade talks pubs

By Nicholas Robinson

Yes that’s right, from bombs to beer. As it turns out, Budweiser Brewing Group’s (BBG) recently appointed on-trade sales director for the UK and Ireland Ryan Fritsch has an extensive background in bomb defusal, a skill he’s hopefully unlikely to need...