BBG launches campaign to end harassment in on-trade

By The Morning Advertiser

- Last updated on GMT

Rally call: Budweiser Brewing Group UK&I has launched a video to accompany the #ItStopsWithMe campaign
Rally call: Budweiser Brewing Group UK&I has launched a video to accompany the #ItStopsWithMe campaign

Related tags Social responsibility Health and safety Budweiser Brewing Group Beer Craft beer Lager

Budweiser Brewing Group UK&I (BBG) has called for unity in the hospitality industry in taking a stand against harassment and discrimination with its ‘It Stops With Me’ campaign.
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#ItStopsWithMe encourages pubs and bars across the UK to pledge to calling out unacceptable behaviour after recent research by BBG found almost two thirds (63%) of women claimed to have planned their route home before heading out and were more likely to visit a night-time venue if it had measures to improve women’s safety.

The findings also showed 53% of women would be more inclined to visit a venue that has anti-harassment and discrimination policies, compared to men (35%). #ItStopsWithMe aims to tackle this issue by allowing pubs and bars to showcase their commitment to calling out harassment and discrimination and providing a safe place for all beer drinkers. 

Pubs and bars can sign the pledge at itstopswithme.net​ and can access resources to support staff in tackling these issues, with a goal of 10,000 venues targeted to join the initiative. After signing the pledge, pubs and bars will be a part of a community of organisations who share the vision for an industry free from harassment and discrimination.

More inclusive environment

This campaign started at internally at BBG to create a more inclusive work environment and to ensure reporting mechanisms are in place to address instances of harassment and discrimination.

BBG is measuring success based on regular surveys and listening sessions focused on colleagues’ awareness and comfort in reporting and addressing these issues. The initiative is also intended to create a forum for discussion – internally and among industry partners.

BBG has produced a video for #ItStopsWithMe that can be viewed on YouTube​.

In November last year, the brewer partnered with WalkSafe​, a mapping app that allows its 500,000-plus users to plan their route home using the latest digital tools and information based on police data, whether that’s a live incident or a warning about a lack of streetlights. This then empowers people to go out and plan a safer journey home.

Part of the solution

“We’re committed to creating a more inclusive night-time economy, which benefits communities and businesses alike,” said Jean-David Thumelaire, on-trade director at BBG.

“We know many people in our industry have experienced harassment and discrimination. By launching #ItStopsWithMe and sharing it with the industry, we’re hoping to draw attention to the issue and be part of the solution by putting people first.

“We know we can’t tackle it alone, nor do we have all the answers, which is why we’re calling the industry to step up and sign the pledge to work together for a safer environment.”

Thumelaire recently discussed BBG’s focus for the upcoming year and its initiatives with The Morning Advertiser. Click here​ to read the interview.

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