Cask Beer

Super cool: Doom Bar goes for extra chilled appeal

Sharp’s trials Doom Bar Extra Chilled

By Nicholas Robinson

Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.

Failing to deliver: Purity co-founder Paul Halsey (left) says good cask ale is vital

Cask beer key to survival of pubs, says Purity Brewing

By James Beeson

Championing the “completely unique” experience of cask beer and focusing on “great service, great beer and great food” will help pubs survive challenging on-trade conditions, according to The Good Pub Guide’s brewery of the year.

Declining Market: cask beer sales have fallen 5% in the past six years

The Cask Report 2018

Cask beer sales down 5%

By James Beeson

Overall sales of cask beer have fallen by 5% in the past six years, according to data compiled by the British Beer & Pub Association (BBPA) for The Cask Report 2018.

Cask beer: What price is right?

Cask beer: What price is right?

By Sophie Atherton

How sustainable is cut-price cask beer, and what is the wider effect on the industry? The Morning Advertiser takes a look at the role of price in securing cask’s future

Sour times: Tiny Rebel owner Bradley Cummings will push cask sour beers this year

Great British Beer Festival

Threats and trends: the future of cask ale

By Nicholas Robinson

Increased competition from craft keg beer, a poor quality of serve in the pub and too much choice on the bar are all threats to the future of cask ale, brewers at the Great British Beer Festival (GBBF) have told The Morning Advertiser.

It's bright: the future of cask beer is strong

Marston’s MD on ‘the cask beer conundrum’

By Nicholas Robinson

Cask brewers may have improved their beer quality over the years, but the on-trade’s openness to flout the rules and sell the product beyond its best condition could spell trouble for the category, according to Marston’s managing director Richard Westwood.