Cask Beer

Super cool: Doom Bar goes for extra chilled appeal

Sharp’s trials Doom Bar Extra Chilled

By Nicholas Robinson

Molson Coors-owned Sharp’s Brewery is trialling its iconic Doom Bar brew as an extra-chilled variant because the brewer claims more consumers prefer cooler pints.

Failing to deliver: Purity co-founder Paul Halsey (left) says good cask ale is vital

Cask beer key to survival of pubs, says Purity Brewing

By James Beeson

Championing the “completely unique” experience of cask beer and focusing on “great service, great beer and great food” will help pubs survive challenging on-trade conditions, according to The Good Pub Guide’s brewery of the year.

Declining Market: cask beer sales have fallen 5% in the past six years

The Cask Report 2018

Cask beer sales down 5%

By James Beeson

Overall sales of cask beer have fallen by 5% in the past six years, according to data compiled by the British Beer & Pub Association (BBPA) for The Cask Report 2018.

Cask beer: What price is right?

Cask beer: What price is right?

By Sophie Atherton

How sustainable is cut-price cask beer, and what is the wider effect on the industry? The Morning Advertiser takes a look at the role of price in securing cask’s future

Sour times: Tiny Rebel owner Bradley Cummings will push cask sour beers this year

Great British Beer Festival

Threats and trends: the future of cask ale

By Nicholas Robinson

Increased competition from craft keg beer, a poor quality of serve in the pub and too much choice on the bar are all threats to the future of cask ale, brewers at the Great British Beer Festival (GBBF) have told The Morning Advertiser.

It's bright: the future of cask beer is strong

Marston’s MD on ‘the cask beer conundrum’

By Nicholas Robinson

Cask brewers may have improved their beer quality over the years, but the on-trade’s openness to flout the rules and sell the product beyond its best condition could spell trouble for the category, according to Marston’s managing director Richard Westwood.


Invest time in cask beer and reap the benefits

By James Staughton

Make 2013 the year of cask beer. With an ever-growing number of cask-beer drinkers, and its unique nature making it one of the only drinking experiences that can’t be replicated at home, 2013 is the perfect year for licensees to invest time in cask.

Protz: younger drinkers are setting the trend for cask ale

Let’s hail the beer for all ages

By Roger Protz

It’s a brave man who mentions supermarkets in the the PMA — we’re all too well aware of their crimes against beer-drinking humanity — but for once they fit my thesis about the revival of ale.

EPA: Marston's beer was served on train

Cask ale trialled on train

By John Harrington

Cask ale could become a permanent feature on trains after the new Fastcask system was trialled on a train from London to Birmingham. Fastcask, from...

Roger Protz cuts the tape flanked by Wells & Young's Nigel McNally (R) and Martin Webster (L)

Wells & Young's opens new cask cold room

By Ewan Turney

Wells and Young's has opened a new cask beer cold room, which will increase its cold store facilities by 150%. The cask beer cold room is the...

50% don't know barley is one of main ingredients of cask ale

Britons ignorant on cask beer

By Ewan Turney

Britons know very little about our national drink, cask beer, new research has shown — half do not know that it is only available in pubs.

Protz: not used to Wells & Young's

United by a common passion

By Roger Protz

Wells & Young's is spending £4.5m to promote its cask portfolio this year, says Roger Protz.

Group will promote cask ale

Regional brewers unite to promote cask

By Tony Halstead

Regional brewers have formed a new marketing body dedicated to raising the profile of cask beer. The Why Handpull? Marketing Group hopes to launch a...

Wells & Young's: raising profile of cask

Wells & Young's cask campaign

By Sonya Hook

Wells & Young's is heading up a multi-brewer initiative to raise the profile of cask beer. "I heart Cask Beer" offers consumers the opportunity...

Summer washout prompts cask surge

Summer washout prompts cask surge

By Tony Halstead

Regional and family brewers are experiencing a dramatic surge in sales of cask beer as appalling summer weather turns drinkers away from lager and...