Championing the “completely unique” experience of cask beer and focusing on “great service, great beer and great food” will help pubs survive challenging on-trade conditions, according to The Good Pub Guide’s brewery of the year.
The range and flavour of cask beer has arguably never been better, but with sales continuing to fall, what does the future hold for the dispense style that for many is synonymous with British drinking culture?
Increased competition from craft keg beer, a poor quality of serve in the pub and too much choice on the bar are all threats to the future of cask ale, brewers at the Great British Beer Festival (GBBF) have told The Morning Advertiser.
Cask brewers may have improved their beer quality over the years, but the on-trade’s openness to flout the rules and sell the product beyond its best condition could spell trouble for the category, according to Marston’s managing director Richard Westwood.
Manchester brewery Cloudwater has made a serious name for itself with a series of high-quality, experimental beers. Co-founder and managing director Paul Jones tells Daniel Woolfson his plans for the brewery in 2017.