Customers

The Lock In Podcast

Has customer behaviour got worse since Covid?

03-Oct-2023 By Ed Bedington

The Lock In podcast is back, and we're taking a look at customer behaviour - are they getting worse? Are we getting worse?

Content provided by Flipdish

Future-proofing your pub as restrictions begin to lift

17-May-2021 By Fionn Hart, UK country manager at Flipdish

As Boris announced the return of indoor dining from 17 May, the industry breathed a sigh of relief as pubs and bars were finally able to welcome customers over the threshold after a tumultuous year of lockdowns.

Would you let customers charge their phones behind the bar?

14-Aug-2017 By Nikkie Sutton

Following national reports that JD Wetherspoon (JDW) has banned customers from charging their phones behind the bar of its pubs, The Morning Advertiser spoke with licensees about their policies on the issue.

Top tips to boost customer loyalty schemes

23-Jan-2017 By Sara Hussein

Pubs have lagged behind when it comes to understanding customer loyalty in the past. But with technology, smartphones and personalised rewards they can tap into new and exciting opportunities for their businesses.

Summer of Sport

Becoming the fans' venue of choice this summer

04-May-2016 By Michelle Perrett

Whatever type of sport you are planning to show at your pub, making sure you are prepared — like our sportsmen and women — is essential. Whether you need to get the internal layout right, make use of that neglected function room, or focus on keeping customers...

On-the-door drug swabbing

Pubs warned growing drug swabbing trend could damage trade

14-Apr-2016 By Oli Gross

A growing trend of on-the-door drug swabbing tests risks needlessly criminalising customers and damaging the trade’s reputation, industry leaders have warned.

Pub customers… who needs them?

02-Feb-2011 By Phil Davison

Customers are the lifeblood of our pubs and we need to communicate and stay in touch with them, says Phil Davison.

The trade's route to real quality

20-May-2010 By Isaac Sheps

I often get asked what I am a Dr of. Well, I have a PhD in economics. But my real area of professional focus and interest over the years has been in...

Carlo Platia: Improve your business in 30 minutes

06-Oct-2009

Send an SMS message to your customers offering a special deal or advertising an event. Clean your pub front until it sparkles. Locals will notice....

Back to Basics: The wow factor

12-May-2008

We have all watched the shambles going on at Heathrow's Terminal 5 with a mix of disbelief (how can they have made SUCH a mess of it?) and...

Chris Maclean: Ten things I hate about customers

17-Apr-2008 By Chris Maclean

Before I write a thing let me make it perfectly clear that I love my customers ~ mostly. But among my many customers are some with the most annoying...

Back to basics: consumer research

24-Oct-2006

How can you engage your customers in a meaningful dialogue about what they really feel about your pub? And how do you assess the findings and draw up...

A class act

01-Oct-2006

The fine art of theatre cooking presents dining out as an interactive spectacle. Simon Knott joins in

Barboxing clever

28-Sep-2006

Online ordering service barbox.com quadrupled its business in just four years. MD Duncan Malyon explains why more pubs are joining its online revolution

Back to basics: Branding drives sales

11-Sep-2006

BRANDING IS about much more than expensive advertising and pub chain logos. It's about communicating what makes your business individual and...

Organising special events

15-Jun-2006

You could, at times, be forgiven for thinking there aren't enough days on the calendar to accommodate all the "occasions" modern life has to offer....

Get ready for a good time

26-Sep-2003

The following article is brought to you by McCain.Fun, value, excitement, novelty - customers can't get enough of a good deal. Promotions and events...

Marketing - using the internet to grow your trade

27-Jul-2001

John Porter looks at the growing range of ways that licensees can use computers and the internet to show customers what is on offer in their...