Portman Group

Undue emphasis: Independent Complaints Panel found Dead Man's Fingers did not breach any codes

Complaint against Dead Man's Fingers not upheld

By Rebecca Weller

A complaint by a member of the public against Dead Man’s Fingers (DMF) Super Spiced Rum and Dead Man’s Fingers Tequila Reposado was not upheld by the alcohol industry’s Independent Complaints Panel (ICP).

25 Years of Responsible Alcohol Regulation: A new spotlight report by the Portman Group (Credit: Getty/ NataliaAlkema)

Portman Group launches new guidance for Hard Seltzer and CBD drinks

By Rebecca Weller

Following a 10% increase in requests for advice regarding hard-seltzers and alcoholic drinks containing CBD, the Portman Group has released new guidance in those categories through a new spotlight report, 25 Years of Responsible Alcohol Regulation.

Fok Hing Gin: alluding to profanity?

Gin company forced to change its labels

By Rebecca Weller

The alcohol industry’s independent Complaints Panel has made a precedent changing decision to force Fok Hing Gin to change their labels.

Respect guidance: more than half (51%) of Generation Z – those aged between 18 and 24 years old – have visited a pub or bar at least once since sites reopened on 4 July

‘Generation congregate’ warned not to feel invincible

By Stuart Stone

While new Portman Group data has found that 18 to 24-year olds are most likely to have returned to pubs since lockdown, a World Health Organisation (WHO) official has warned them not to feel ‘invincible’.

Flawed process claim: a decision by the Portman Group over a beer can design has sparked criticism of the watchdog service

Brewery opposes branding ruling

By Emily Hawkins

A brewery has refused to change the branding on one of its flagship beers after a watchdog decided its cartoon imagery appealed to children.

Bend the rules: How has pub marketing and advertising changed?

How has pub marketing changed?

By Emma Eversham

There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman Group. Here we highlight some of the defining moments in marketing and advertising and look at how regulation and legislation has changed the...

Hot topic: sexist branding in beer has been a contentious issue in recent months

Sexist branding 'could violate alcohol-marketing guidelines'

By James Beeson

Breweries that chose to use sexist branding to advertise beer could soon be in violation of alcohol-marketing guidelines, after the Portman Group announced plans to launch a full public consultation of its code of practice.

Charity demands: the RSPH wants more warnings on labels despite research suggesting the opposite

Booze should be 'labelled like cigarettes'

By Nikkie Sutton

Alcoholic drinks should be labelled in the same way that cigarettes are, according to health charity the Royal Society for Public Health (RSPH).

Time to talk: Portman Group chief executive John Timothy saysd he wants to kickstart a

Safe spaces play a vital role in night-time economy

By Stuart Stone

According to a new report by MAKE Associates, safe spaces play a key role in alleviating pressure on police resources and local accident and emergency departments and could return over £100m per year to the NHS.

Alcohol Concern anti-alcohol drug

Just how impartial is Alcohol Concern?

By Robyn Black

Alcohol Concern has been vocal in its praise for new £3 wonder drug, nalmefene (also known as Selincro) by Lundbeck, which could be used to treat people with “mild” drinking problems on the NHS.

Diageo Portman Group ruling

Diageo falls foul of the Portman Group code

By Robyn Black

Diageo has fallen foul of the Portman Group code for the marketing of alcoholic drinks, a month after the Advertising Standards Authority found it in breach of its rules for posts on its Captain Morgan Facebook page.

RTD brand Four Loko breaks alcohol marketing rules

RTD brand Four Loko breaks alcohol marketing rules

By Helen Gilbert

Licensees and retailers in the UK have been advised against placing orders for stocks of Four Loko in its current packaging after it was found to break alcohol marketing rules.

Portman Group Martin Narey

Portman Group names Martin Narey as new chair

By Mark Wingett

Sir Martin Narey, the former chief executive of Barnardo’s and chief executive of the National Offender Management Service, has been appointed as the new chairman of alcohol responsibility body, the Portman Group.

The Portman Group said Laverstoke Park's product labels breach alcohol responsibility rules

Portman Group and Laverstoke Park Farm: Where is the evidence?

By Publican Sam

I used to have a high regard for the Portman Group, I say "used to" advisedly having seen this report in the Publican's Morning Advertiser on the long-running dispute between this 'august' trade body and Laverstoke Park Farm over...


It’s all just self, self, self with this Government

By John Harrington

Self-regulation is all the rage these days. Despite the appalling acts committed by some members of my profession in recent years, David Cameron has stated his opposition to Lord Justice Leveson’s call for an independent press watchdog, enshrined in law.