Southern Comfort

Cheers: whisky can be young and fun

In association with Hi-Spirits

How can we increase whisky sales?

By Nicholas Robinson

Dark, moody and complex are three words few would deny succinctly describe the whisky category. However, though seemingly innocuous, such an ‘inoffensive’ handful of words is actually detrimental to whisky’s ability to step up its performance.

New variant: the new 50% ABV Southern Comfort joins the original 35% ABV version

Southern Comfort unveils new branding

By James Beeson

Sazerac liqueur brand Southern Comfort has undergone a rebrand and launched a new 50% ABV variant in the UK as the company seeks to improve its whiskey credentials.

Back bar bulletin

Back bar bulletin

By Laurie Macdonald

Spirits to softs and cocktails to cider, your essential round-up of what's hot on the back bar.

Will infusions be a sweet success?

Will infusions be a sweet success?

By Noli Dinkovski

The trend of infusing spirits with sweeter flavours continues unabated. This week’s arrival of the UK’s first honey-infused Bourbon (see story, left) follows Southern Comfort’s new cherry variant.

Southern Comfort Lime: aimed to capitalise on day-time drinking

New lime flavour for So-Co

By Noli Dinkovski

Bacardi Brown Forman Brands (BBFB) is to capitalise on the “daytime drinking occasion” by launching a lime-flavoured Southern Comfort to the on-trade.

Halloween: a big night in the pub trade

Pub events: who scares wins

By Sonya Hook

Both Halloween and Bonfire Night are almost upon us — perfect reasons to put on an array of tempting seasonal events, reports Sonya Hook.

Southern Comfort: new packaging

Southern Comfort launches new look

By Sonya Hook

New packaging for Southern Comfort aims to give greater emphasis to capturing the spirit of New Orleans. The new look, which rolls out from May,...

SoCo: back to its New Orleans roots

SoCo plans massive Xmas

By Robyn Lewis

Bacardi Brown-Forman (BB-F) is taking Southern Comfort back to its New Orleans roots with its biggest ever Christmas campaign.

A bit special

A bit special

In the drinks industry we never seem to tire of categorising things. There are the endless categories we put drinks into - be it simply beer, wine...