Carling kicks off £15m football promo
Carling kicked off its £15m football campaign for 2004 with a new 90-second television advert, shown for the first time during Sunday's Carling Cup final. The ad shows a football being dropped accidently from a block of flats and then used in a street kick-about. It has the tag-line, "Carling. Love Football". The 2004 campaign will also feature tie-ins around Euro 2004 and with club sides including Arsenal, Aston Villa and Blackburn, as well as the Football Association of Wales. W&D's new Resolution Marston's has rebranded its low-carbohydrate bottled ale Low C as Resolution. The drink remains at 4.7% abv with 1.65g of carbohydrates and 85 calories per 275ml bottle. Peter Jackson, brand manager at Wolverhampton & Dudley Breweries, said: "Resolution is full-flavoured, yet refreshing and easy to drink. "Low C has always been a fantastic asset and we're delighted to be able to remind people how great it tastes." W&D said its brand has a third less carbohydrates than other "low-carb" beers. Michelob Ultra, its main competitor, has 2.5g of carbs and 88 calories per 275ml bottle. Amarula is in the hunt for more sales First Drinks Brands has announced the second stage of its campaign for Amarula Cream Liqueur, as it hopes to push the brand outside Christmas. The adverts, which run during spring, use African imagery to emphasise the brand's heritage Amarula is made from a blend of cream and a spirit distilled from the fruit of the South African "marula" tree. The ads the first for the brand outside Christmas will appear in women's magazines, to attract core 24 to 45-year-old women drinkers. Andy Corris, brand manager for Amarula, said sales pick up around Mother's Day and Easter. "Cream liqueurs are not just for Christmas," he said. "It's more of an everyday choice for many of our target consumers." First Drinks Brands said Amarula volumes were increasing by 14% year on year, as the cream liqueur category experiences a 10% year-on-year growth. Everards aiming for some sweet talk Everards has a romantic new campaign for Original beer. The brewer and pub operator is inviting punters to suggest their best and worst chat-up lines, with details on special posters and beer mats in Everards pubs. The campaign coincides with the launch of Original-branded glasses, and is part of Everards' 2004 drive, which will also see instant-win promotions for Euro 2004 on Beacon and Tiger Best Bitter. Michelob sets pace with marathon deal Low-carbohydrate Michelob Ultra is set to be the "official beer" of the Flora London Marathon for the next two years. Owner Anheuser-Busch said the deal aimed to position Michelob Ultra alongside popular sporting events and appeal to people who lead active lifestyles. The 2004 London Marathon takes place on 18 April.
