BrandsBriefs

The new face of Diet Coke

Coleen McLoughlin, girlfriend of England and Manchester United striker Wayne Rooney, is to become the face of Diet Coke, matching her partner's contract with sister brand

Coke Zero. McLoughlin and Rooney will appear together in a TV and billboard campaign this Christmas.

Coors is packed with ideas

Coors Brewing Company has designed new cans for its Light beer to highlight the freshness and coldness of the brand. All Coors Light cans in the US now have a blue lacquer lining that aims to prevent the beer from tasting "tinny". Graphics on the can show the lining inside the can and how it helps the beer taste fresher. David Wiggins,

Coors Brewers' head of packaging development team, said: "We may choose to experiment with the lining in the UK, although we have no plans to do so at the moment."

Elegant Diamond class

Rosemount Wine Estates is launching a diamond-footed bottle across its wine portfolio. All Rosemount wines, which include the well-known Diamond range, will now be packaged in the new bottle. The aim is that the new design should help position the wines as "high-quality and elegant" products. Rosemount is also introducing screw caps across its entire range, as well as a new design for its on-trade Jigsaw wines.

California Wines' UK ads

California Wines is running a consumer ad campaign in the UK for the first time in 10 years. This follows a successful series of ads in California's second largest market - Canada. The UK is its largest market; the ads here will run over the Christmas and New year period.

Hogmanay for S&NUK

S&NUK has been named as the official drinks supplier to Edinburgh's Hogmanay celebrations. A range of drinks including Foster's, John Smith's, wine and non-alcoholic drinks will be sold from specially-built public bars at the city's famous Princes Street party, and the bars at the Concert in the Gardens will sell a wider range of S&NUK beer and cider brands.