Brush up your upselling skills
Upselling might be a huge opportunity — but only when it is done well.
It was a subject that came up in a meeting with Pernod Ricard (PRUK) recently, in reference to Christmas trade and spirits sales. As beer sales decline in December, wine and spirits sales take up the slack.
In fact, there will be an estimated 400,000 extra spirits consumers over the Christmas period; can you imagine the extra pounds you can generate by adding just 50p or £1 to each of those drinks by simply offering a more expensive brand?
People are already in the mood to treat themselves over the festive period. Premium spirits grow by 34% during this time across the whole trade – this isn’t a trend just for posh cocktail bars; wet-led venues account for half the growth in the market.
And the good news is that if you (or your staff) are finding the notion hard, then it doesn’t even have to be verbal. PRUK suggests that posters, table talkers and chalk board recommendations all work nearly as well.
That also means you don’t have to risk the ire of punters who definitely don’t want an 8,000g bar of Dairy Milk with their Framley Examiner.
