Join in Diageo and PMA’s summer Spirits Revolution

By Mike Berry

- Last updated on GMT

Fancy a bespoke spirits training session at your pub?
Fancy a bespoke spirits training session at your pub?

Related tags Team The a-team Diageo

As part of its Spirits Revolution initiative, leading supplier Diageo has teamed up with the PMA to offer licensees and their teams the chance to receive a bespoke spirits training session, at their venue, this summer.

The competition is available to freehold, leased, tenanted, and managed pubs, and will see three lucky pubs win a day’s consultancy from a Diageo Bar Academy Trainer.

The experienced trainer will take your team through their paces, share insight on growing spirits sales, and increase product knowledge to provide the confidence in recommending drinks and serving them perfectly every time.

The PMA​ team will also be in attendance and coverage from the day will be featured in the magazine and online.

Enter the competition here.

Diageo is continuing to push the category initiative with the launch of a new Spirits Revolution website​ – which aims to educate publicans on the huge growth opportunity within the £5.4bn spirits category.

The website offers advice and tips to licensees and bar staff on a variety of ways in which they can make simple changes that will deliver extra sales and increase profits.

Related topics Spirits & Cocktails

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