Diageo

Help is at hand: Diageo has a host of phone lines and online streams to help its customers

In association with Diageo

Diageo shows strong commitment to sector

By The Morning Advertiser

Diageo has unveiled help for its customers through phone lines so they can access financial assistance, equipment care and also live online training.

Local menus: Diageo's Ketel One Vodka has challenged bartenders to create sustainable drinks

One-mile sourcing competition for bartenders

By Emily Hawkins

Premium vodka brand Ketel One has challenged bartenders to make a cocktail menu using ingredients that are sourced within one square mile of their site.

Up or down: is vodka still a strong performer in the on-trade?

In association with Diageo

Vodka is the biggest, but what's next?

By Nicholas Robinson

Spirits giant vodka is holding its own in an increasingly busy drinks market that is dominated by ongoing chattering about sister white spirit gin. While vodka has a lot going for it, producers understand there are areas where its performance could be...

First try: Diageo to launch two new beers at Publican Awards

In association with Diageo

Diageo introduces new beers to UK at Publican Awards

By Nicholas Robinson

In a week’s time the pub trade will honour its successes at the largest industry celebration, the Publican Awards, which will feature dozens of brand activations including several introductions from spirit and beer giant Diageo.

Big milestone: Diageo's 20th anniversary was celebrated globally

Diageo celebrates 20-year anniversary

By Nikkie Sutton

Drinks giant Diageo, which owns brands such as Johnnie Walker Scotch, Smirnoff vodka, Tanqueray gin and Guinness stout, has celebrated its 20th anniversary.

In the video above Draft House founder Charlie McVeigh outlines how to build a spirits offer from scratch

In association with Diageo

How to build the perfect spirits offer

By Nicholas Robinson

We have heard that spirits and cocktail sales are on the rise in pubs, but it is not a new message. Getting in on the act and making a success of the category, however, is not so simple.