Diageo

Government-backed scheme: the Prompt Payment Code is voluntary and promotes the fair treatment of suppliers (image: Getty/georgeclerk)

Diageo and Unilever hit back at removal from Prompt Payment Code

By Nikkie Thatcher

Diageo Scotland, Diageo Global Supply IBC, Diageo Northern Ireland, Diageo Great Britain and Unilever UK have been formally removed from the Government’s Prompt Payment Code (PPC) after “failing to honour their commitments”.

How important are cocktails to pubs?

Spirits Week – in association with Diageo

Cocktails 'vital part' of on-trade sales mix

By The Morning Advertiser

On day two of Spirits Week, brought to you by Diageo, CGA’s Tom Quinn serves up some key stats about the spirit and cocktail categories and runs through the recipe for spirits success.

How can pubs sell more cocktails?

Spirits Week - In association with Diageo

Cocktail-led outings 'much, much more of a reward'

By The Morning Advertiser

To introduce Spirits Week, brought to you by Diageo, drinks expert Douglas Blyde distils some of the key trends and new consumer behaviours shaking up the spirit and cocktail categories.

(image credit: Getty/monkeybusinessimages)

In association with Diageo

How can pubs prepare to reopen in 2021?

By The Morning Advertiser

With less than a fortnight before outside service is permitted and under two months until inside trading is allowed, Diageo has outlined top tips on how operators can reopen.

How to increase the bottom line through cocktails and draught cocktail technology

Sponsored by Diageo

How to install draught cocktails

By The Morning Advertiser

The growth of draught cocktail technology means pubs with little time or bar space to make cocktails can now easily tap into this profitable category.

Buyout: Chase bought out by Diageo

Diageo buys Chase distillery

By Nicholas Robinson

Spirits giant Diageo has acquired family-owned Chase Distillery and its portfolio of brands for an undisclosed sum.

Taste experience: 'the launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing,' Gráinne Wafer, Guinness’ global brand director said

Guinness launches no-alcohol Guinness 0.0

By Stuart Stone

The brewers at Guinness’ St James’s Gate home in Dublin have today (22 October) unveiled new no-alcohol, low calorie, serve Guinness 0.0.

Help is at hand: Diageo has a host of phone lines and online streams to help its customers

In association with Diageo

Diageo shows strong commitment to sector

By The Morning Advertiser

Diageo has unveiled help for its customers through phone lines so they can access financial assistance, equipment care and also live online training.

Local menus: Diageo's Ketel One Vodka has challenged bartenders to create sustainable drinks

One-mile sourcing competition for bartenders

By Emily Hawkins

Premium vodka brand Ketel One has challenged bartenders to make a cocktail menu using ingredients that are sourced within one square mile of their site.

Up or down: is vodka still a strong performer in the on-trade?

In association with Diageo

Vodka is the biggest, but what's next?

By Nicholas Robinson

Spirits giant vodka is holding its own in an increasingly busy drinks market that is dominated by ongoing chattering about sister white spirit gin. While vodka has a lot going for it, producers understand there are areas where its performance could be...

First try: Diageo to launch two new beers at Publican Awards

In association with Diageo

Diageo introduces new beers to UK at Publican Awards

By Nicholas Robinson

In a week’s time the pub trade will honour its successes at the largest industry celebration, the Publican Awards, which will feature dozens of brand activations including several introductions from spirit and beer giant Diageo.

Big milestone: Diageo's 20th anniversary was celebrated globally

Diageo celebrates 20-year anniversary

By Nikkie Sutton

Drinks giant Diageo, which owns brands such as Johnnie Walker Scotch, Smirnoff vodka, Tanqueray gin and Guinness stout, has celebrated its 20th anniversary.

In the video above Draft House founder Charlie McVeigh outlines how to build a spirits offer from scratch

In association with Diageo

How to build the perfect spirits offer

By Nicholas Robinson

We have heard that spirits and cocktail sales are on the rise in pubs, but it is not a new message. Getting in on the act and making a success of the category, however, is not so simple.

Diageo outlines future strategy

Diageo

Diageo outlines future strategy

By Laurie Macdonald

Drinks giant Diageo has promised investment and innovation in its premium core and reserve brands in the next year as part of the strategy set out in the company's 2015 Annual Report.

Fancy a bespoke spirits training session at your pub?

Competition

Join in Diageo and PMA’s summer Spirits Revolution

By Mike Berry

As part of its Spirits Revolution initiative, leading supplier Diageo has teamed up with the PMA to offer licensees and their teams the chance to receive a bespoke spirits training session, at their venue, this summer.

Diageo

Diageo unveils spirits plan to 2020

By Jessica Mason

Diageo has revealed “ambitious plans for this year and the following years” across its spirits portfolio - including a packaging update and shot machine for Smirnoff, an investment and new launch for Baileys, an increase in field sales teams as well as...

Christmas cocktails offer a sales boost

Christmas drinks that will boost your sales

By Alison Baker

Several summer drinks brands, such as Pimm’s and Aspall Cyder, have given their offer a wintry feel to get in on the festive action. The cocktails opportunity is no different, offering hosts scope for year-round sales. The PMA looks at how licensees can...