PMA sister title M&C Allegra FS becomes MCA
MCA is the new incarnation of a business created by the merger between two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. Whilst MCA is new, the history of both elements stretches back over 15 years; Allegra Foodservice was acquired by William Reed Business Media in 2013, having been providing insight and consultancy services since 1999, and M&C Report was acquired by William Reed in 2004 but was established as a specialist subscription news service in 1999. The two businesses came together in April 2015 to create M&C Allegra Foodservice, which has now re-branded as MCA.
This unique combination of expert intelligence now provides comprehensive daily news coverage, together with essential analysis, market data, insight and trends.
Meeting the needs of a changing marketplace
British eating out behaviour and food culture has changed rapidly over the past few years with the quality and complexity of brands serving the market increasing each year. The need for reliable information and data to help executives make informed business decisions is therefore critical.
To meet this need MCA provides trusted, independent analysis and insight on the branded UK eating and drinking out market. Information is easily accessible, constantly updated and is delivered on a website platform which enables users to undertake further investigation into the data to meet their particular requirements.
Coverage of all major foodservice formats
MCA covers the complete breadth of the UK foodservice market, including fast food, branded restaurants, coffee bars, sandwich shops, supermarket and department store cafes, travel, leisure, workplace, hotels and fine dining, as well as the on trade licensed sector, including pubs, clubs and bars.
Specialist information to meet specific business needs
The services provided by MCA are focused on four key areas to provide tailored information, data and events to meet specific business requirements:
Market Intelligence – news, analysis, brand profiles, market reports
Consumer Insight - behaviours, attitudes, repertoires, brand tracking
Food Strategy Forum – thought leadership, debriefs, networking
Events – Industry leading conferences, Face to Face engagement, Study tours and Meet the Buyer sessions
