Final call for entries: The Beer Marketing Awards


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Final call for entries: The Beer Marketing Awards

Related tags Marketing Brewing Advertising

Following the success in its inaugural year, the Beer Marketing Awards has returned for 2016. The deadline for entries is 11 April, so if you have been involved in innovative and effective marketing ideas and campaigns from the UK’s brewing industry, enter now.

The awards are open to all brewers with a presence and focus in the UK and will recognise excellence in the following categories:

  • Best Advertising Campaign – Print
  • Best Advertising Campaign – Broadcast
  • Best Online Communications
  • Best Public Relations Campaign
  • Best Branding/Design
  • Best Integrated Campaign
  • Best Stunt/Guerilla Marketing
  • Best Business to Business Campaign
  • Best Innovation
  • Best New Launch
  • Best Use of Sponsorship
  • Best use of Merchandise
  • Best Event
  • Outstanding Individual Achievement
  • Overall Winner – Beer Marketer of the Year

The awards are run in partnership with national drinks supplier, Matthew Clark.

Kathryn Chabowska, Buying and Product Controller - Beer, Cider and Soft Drinks at Matthew Clark said: “As soon as the awards were complete last year, we knew we wanted to continue with our Beer Marketing Award partnership. The diversity of last year’s winners truly highlighted the sheer innovation and excitement being thrown into the Beer category. We’re committed to supporting and developing this sector of the industry right through into 2016 and beyond, not only through our own ranges like Boutique Beers, but also through our continued investment. It’s great that within such a competitive category, fueled by innovation, we can highlight and recognise those who are committed to delivering such a great experience to consumers via their marketing plans.”

Beer Marketing Awards co-founder, Jo Miller said: “Having Matthew Clark on board again, reflects their commitment to the beer category, and also wealth of expertise within their business when it comes to beer. Having seen their range developments and fantastic set of Boutique Beers events this year, it’s clear they are perfect to partner with again, their dedication to the category is second to none.”

Leading beer writer and co-founder of the Beer Marketing Awards, Pete Brown added: “The awards are open to all, demonstrated by the breadth of winners from last year’s competition, that included: Beavertown, Budweiser and Fuller’s. So whether you’re a mainstream lager brand creating a large scale TV advertising campaign or a microbrewer pouring your creativity into social media, the awards are open to all, at every level.” Adding: “We were thrilled with the event last year, not only with the quality and volume of entries, but with that fact that all of the tickets for the awards event sold out so quickly. We’re keeping the event at the same venue this year in order to re-create the same atmosphere, so people should get their tickets whilst they can.”

Details of how to enter the awards or buy tickets to the awards evening can be found at​ with a closing date for entries of 31st​ March 2016.

Winners will be announced at an event on 8th​ Sept 2016 at the Truman Brewery, Brick Lane, London.

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