Advertising

Jobs round-up

LTC helpline volume more than doubles, 1 in 3 Brits know a jobless hospitality worker, live job advert drop

22-Oct-2020 By Stuart Stone

While Puttshack, Disaronno International UK, Chestnut and Wines of Great Britain have announced senior reshuffles, the Licensed Trade Charity (LTC) has reported increased demand for mental health support.

Greene King unveils new £1.1m look for Henry the fox

05-Mar-2018 By James Beeson

Greene King has revealed a new advertising campaign for its Old Speckled Hen brand.

ASA rejects complaints against Red Bull

21-Feb-2018 By Nikkie Sutton

Energy drinks supplier Red Bull has not breached guidelines on its marketing, the Advertising Standards Authority has ruled.

Publican welcomes 'fit, fat and fugly' people for Valentine's event

13-Feb-2018 By Georgina Townshend

A publican who has previously been in trouble for controversial posters, one of which includes his chef dressed as a Nazi, has welcomed the "fit, fat and fugly" - along with a picture of Sloth from the The Goonies - in his bar's 'undateables'...

Entries for 2018 Beer and Cider Marketing Awards open

07-Feb-2018 By Nikkie Sutton

The coveted awards has returned this year to find the UK’s best marketers and celebrate innovative campaigns across the industry – and entries are now open.

Pub claims 'fake parking ticket' campaign was a success

22-Jan-2018 By Georgina Townshend

A pub has apologised for any offence caused after it placed fake parking tickets on cars around the site advertising 50% off its new menu but claims although it was a "headache", it was also a success.

Love Island TV star teams up with Budweiser alcohol-free beer

19-Jan-2018 By Nikkie Sutton

AB InBev-owned Budweiser has announced a new marketing campaign, which involves Love Island star and personal trainer Gabby Allen for the brand’s first alcohol-free beer – Prohibition.

Alcohol-free Budweiser Prohibition leads drink-driving campaign

07-Dec-2017 By Nikkie Sutton

New alcohol-free beer Budweiser Prohibition Brew is set to front a major ad campaign, focused on getting the nation home safely for Christmas.

Pernod Ricard ‘disappointed’ ASA complaint was upheld

23-Nov-2017 By Nikkie Sutton

Drinks company Pernod Ricard was “disappointed” that a complaint made to the Advertising Standards Authority (ASA) about a Facebook advert was upheld.

TripAdvisor launches sponsored ad feature for pub owners

24-Oct-2017 By Nikkie Sutton

Review site TripAdvisor has unveiled a new advert feature, which gives pub owners the opportunity to drive traffic to their listing through sponsored placements.

Boddingtons confirms Mel Sykes is back on brand

18-Oct-2017 By Nicholas Robinson

AB InBev-owned Boddingtons has announced television personality Melanie Sykes will feature in a new advertising campaign more than 20 years after the first famous ad aired.

Channel 4's Haig Whisky advert has 'not breached scheduling guidelines'

05-Oct-2017 By Helen Gilbert

Channel 4 has not breached scheduling guidelines by airing an ad for Diageo-owned Haig Whisky at 8.30am, the advertising watchdog has ruled.

ASA rejects complaints against Bud Light

20-Sep-2017 By Nikkie Sutton

Bud Light, owned by beer giant AB InBev, has not breached guidelines on its marketing, the advertising watchdog has ruled.

Publican defends controversial poster featuring Nazi salute, and vows more will follow

14-Sep-2017 By Georgina Townshend

A publican, whose latest advert features a chef's head photo-shopped onto the body of a person doing a Nazi salute, has vowed to continue creating controversial poster campaigns despite police visits and warnings from the Advertising Standards Agency...

Hiver launches crowdfunding campaign

12-Sep-2017 By Nikkie Sutton

Craft beer company Hiver has unveiled a crowdfunding campaign in a bid to raise cash for recruitment and nationwide marketing.

Pub advertises job with ‘lousy work conditions with no benefits’

30-Aug-2017 By Georgina Townshend

A Surrey bar has employed reverse psychology to recruit new people by advertising for bar staff willing to work for “mediocre pay and horrendous hours”.

M&B slammed by ASA for not responding to complaint over steak ad

23-Aug-2017 By Nikkie Sutton

Mitchells & Butlers (M&B) has been criticised by advertising watchdogs for not responding to enquiries over a social media advert about a fixed price menu.

All Bar One brunch sales up 28% thanks to female-targeted campaign

16-Aug-2017 By Nikkie Sutton

All Bar One has reported a spike in brunch sales across the country thanks to a social-media campaign that aims to strike a chord with female Millennials.

‘Naked waitresses flirt with you’: when pub advertising goes too far

10-Aug-2017 By Georgina Townshend

As the promise of the perfect pint no longer seems to be enough to get punters through the door, boozers have begun to resort to weird and, sometimes not so wonderful, ways of getting people in. With a recent spate of pub signs going viral for all the...

Pub reprimanded over ‘Would you punch your ex in the face?’ advert

02-Aug-2017 By James Beeson

A pub has been told to remove a Facebook post after the Advertising Standards Authority (ASA) ruled it trivialised domestic violence. 

Vimto hops into summer with Vimtoad campaign

29-Jun-2017 By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Deadline extended for Beer & Cider Marketing Awards

20-Jun-2017 By Nicholas Robinson

The deadline to enter the Beer & Cider Marketing Awards has been extended to 17 July.

VK advert on Facebook banned over ‘irresponsible drinking’

14-Jun-2017 By Nikkie Sutton

The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.

Hooch targets millions of drinkers with new ad campaign

31-May-2017 By James Beeson

Citrus ready-to-drink brand Hooch will launch a new multi-channel advertising campaign to push sales in the months ahead.

Bud Light brings back the frogs with ad campaign

08-May-2017 By Nikkie Sutton

AB InBev has brought back its iconic Budweiser frogs advert as part of the marketing campaign for Bud Light.

Beer & Cider Marketing Awards back for a third year

03-May-2017 By Nicholas Robinson

Entries to the Beer & Cider Marketing Awards 2017 have opened, backed by The Morning Advertiser (MA) as the event’s exclusive media partner.

Foster’s launches ‘crafted’ campaign for its lager

02-May-2017 By Nikkie Sutton

Heineken’s lager arm Foster’s has unveiled a new campaign to showcase its Australian roots and embrace its "crafted" heritage.

Heineken's £5m Old Mout campaign to boost pub sales

24-Apr-2017 By Nikkie Sutton

Heineken-owned Old Mout will pump £5m into a new marketing campaign to drive more people to the pub this summer.

Carlsberg hoping for Mads success with Export relaunch

20-Apr-2017 By Ed Bedington

Carlsberg is set to launch a £15m revitalisation of its brands this Friday (21 April) with a campaign fronted by Danish superstar actor Mads Mikkelsen.

Magners unveils draught dark fruit flavour cider

06-Apr-2017 By Nikkie Sutton

Irish cider maker Magners has revealed a new flavour to its portfolio – Magners Dark Fruit.

Glen’s Platinum Vodka invests £1.5m in new campaign

29-Mar-2017 By Nikkie Sutton

A campaign costing more than £1.5m is being rolled out across the UK for Glen’s Platinum Vodka.

Boddingtons reunites with Melanie Sykes at the Publican Awards

16-Mar-2017 By Nikkie Sutton

AB InBev has announced the return of an iconic brand partnership by reuniting Boddingstons and TV presenter Melanie Sykes two decades after the first airing of the much-loved adverts.

Black Cow Pure Milk vodka ‘saddened’ by ASA ruling

10-Mar-2017 By Nicholas Robinson

Pure Milk Vodka has said an Advertising Standards Authority (ASA) ruling banning three of its Black Cow vodka ads was distressing, but has resulted in positive media attention.

Bud Light launches in the UK

24-Feb-2017 By Nikkie Sutton

AB InBev has announced the launch of Bud Light to the UK in response to "growing demand".

Carlsberg sets sights on Millennial customers with new packaging

01-Feb-2017 By Daniel Woolfson

Carlsberg has launched new limited-edition packaging for its flagship lager as part of a massive marketing push aimed at younger drinkers. 

Carlsberg

Carlsberg bid to reassert Danish roots with Export relaunch

29-Nov-2016 By Ed Bedington

Carlsberg is hoping to reassert its Danish roots with a £15m relaunch of its Export brand.

Charity

Charity calls on pubs to donate on #givingtuesday

28-Nov-2016 By Nikkie Sutton

A campaign to raise awareness for the annual day of giving is calling on pubs across the nation to get involved and a founder of the initiative called pub customers “some of the most generous people on earth".

Spirits

Famous Grouse receives multimillion-pound Xmas marketing spend

18-Nov-2016 By James Evison

Distributor of The Famous Grouse reveals the whisky brand is set to receive an investment worth more than £2m.

Training

CPL teams up with UK Legion Marketing

09-Nov-2016 By Nikkie Sutton

Hospitality training company CPL has joined forces with training provider UK Legion Marketing.

Cider

Old Mout triples spend on advertising

07-Jun-2016 By Nicholas Robinson

Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.

Sport

Licensees star in summer of sport advertising campaign

15-Apr-2016 By Oli Gross

Licensees are the stars of a new advertising campaign ahead of a summer packed full of live sport.

Awards

Final call for entries: The Beer Marketing Awards

05-Apr-2016 By PMA

Following the success in its inaugural year, the Beer Marketing Awards has returned for 2016. The deadline for entries is 11 April, so if you have been involved in innovative and effective marketing ideas and campaigns from the UK’s brewing industry,...

Heineken launches major new talent-grabbing scheme

01-Apr-2016 By Nicholas Robinson

Heineken is making a massive attempt to attract new talent into its business with a new campaign to show it’s not just a beer and cider manufacturer.

Recruitment

Pubs warned over sexist recruitment advertising

29-Feb-2016 By Mike Berry

Licensees who advertise for a barman or waitress could fall foul of equality law and face prosecution, according to new guidance.

Video

VIDEO: Guinness launches new 'Made of More' advertising campaign

03-Feb-2016 By Ben Winstanley

Diageo has launched the next chapter of the Guinness Made of More campaign with a new ad entitled Intolerant Champion.

Marketing

Greene King kicks off £1m 'To the pub' ad campaign

26-Nov-2015 By Emily Sutherland

Greene King’s new ‘to the pub’ campaign kicks off tonight, designed to encourage viewers to celebrate their local.

Controversial 'Taste the Bush' wine ad banned for being 'degrading'

04-Nov-2015 By Emily Sutherland

A controversial wine ad that showed a strategically placed wine glass alongside the slogan ‘Taste the Bush’ has been banned by the Advertising Standards Authority for being ‘degrading and offensive.’

TV advert from Greene King encourages people to the pub

30-Sep-2015 By Jessica Mason

A TV advertising campaign from Greene King is set to encourage people to go out and enjoy going to the pub.

Technology

Carlsberg app sold to London tech entrepreneur

23-Sep-2015 By James Evison

Carlsberg has sold its social nightlife app, Crowdit, to London-based entrepreneur Sam Amrani.

Wine

79% of wine drinkers don't have any brand loyalty

17-Sep-2015 By Michelle Perrett

Four-fifths of wine drinkers (79%) admitted to changing brands or having no brand loyalty, the latest market report from the Wine and Spirit Trade Association (WSTA) has revealed.