ASA rules Smirnoff advert offensive
16-Oct-2001
The Advertising Standards Authority has ruled that a Smirnoff advert is offensive after it received more than 40 complaints.It said the advert, which...
Shepherd Neame signs deal with Holsten
11-Oct-2001
Shepherd Neame may well have to tone down its jingoistic Spitfire advertising campaign after signing an agreement with Germany's Holsten Brauerei...
Interbrew deal for Beck's raises competition questions
06-Aug-2001
British competition authorities are expected to look into a takeover of German brewing giant Beck's by Belgium's Interbrew.The £2.2bn deal for...
ScotCo invests in Beck's ad campaign
06-Jun-2001
New campaign aims to counteract threat from PPS sectorScottish Courage has upped the ante in the premium packaged drink sector by investing £5m in a...
Pimm's - the quintessential summer drink
05-Jun-2001
Pimm's is aiming to make the most of the summer with a new ad campaignSo-called scientific research has shown that in addition to turning everyone...
Tom breezes back onto the screen
30-May-2001
Bacardi Breezer's fashionable feline is back to his old tricks in the latest instalment of the high profile Tom Cat advertising campaign.The £1.1m...
Bars remove 'distasteful' ads
24-May-2001
Some licensees in London have taken down posters advertising a law firm after they were branded "distasteful".The posters, which have been put up in...
Caffrey's goes back to its roots
02-May-2001
Ale relaunch reduces ABV and reclaims Irish heritageBegorrah, bejaysus, bejaminty and bejabers, Bass has put the "oirishness" back into Caffrey's and...
Holsten set to shake-up PPLs with major relaunch of Holsten Pils
10-Apr-2001
Pils revamp aims to boost flagging lager categoryHolsten (UK) is set to shake-up the struggling premium packaged lager (PPL) category with a major...
Morrells admits recruitment ad was shot in New Zealand
29-Mar-2001
Morrells of Oxford has admitted using a picture of a New Zealand pub on adverts for new recruits to its Oxfordshire estate.The photograph was...
Shepherd Neame makes most of 'Bottle of Britain' campaign
23-Mar-2001
Shepherd Neame is making the most of its controversial Spitfire Ale "Bottle of Britain" advertising campaign - by selling beach towels and posters...
Fuller's invests in £1m cask line
19-Mar-2001
London brewer Fuller's has stepped up its advertising spend and invested almost £1million in a new cask racking line as it attempts to maintain the...
Shepherd Neame cleared over Spitfire ads
19-Mar-2001
Shepherd Neame is to continue its lighthearted advertising campaign for Spitfire ale after complaints about the posters were dismissed by the...
Sherry renaissance headed by relaunch of Tio Pepe brand
19-Mar-2001
Rumours of a sherry renaissance have been substantiated by Gonzalez Byáss' decision to relaunch its dry fino Tio Pepe brand. The sherry category has...
Fuller's invests in £1m cask line
19-Mar-2001
London brewer Fuller's has stepped up its advertising spend and invested almost £1million in a new cask racking line as it attempts to maintain the...
Shepherd Neame guns for laughs with Spitfire ads
11-Dec-2000
Britain's oldest brewer Shepherd Neame is set to raise eyebrows as well as smiles, after it launched the latest phase of its Spitfire Premium Ale...
Guinness ads give a boost to bottles
20-Nov-2000
Guinness GB has announced new advertising and promotional activity in support of its Guinness Draught in a Bottle brand.As part of a £5million...
UDV unleashes its seasonal offensive
13-Nov-2000
UDV has unveiled new marketing campaigns and on-trade initiatives for its leading brands in the run-up to Christmas and the New Year.In an attempt to...
Christmas 'Rush' for Jameson Whisky
06-Nov-2000
PR Brands is spearheading its Christmas activity with a £1.5million advertising campaign for its Jameson Irish whiskey brand.The TV advertisement...
Guinness goes for Cold in ad launch
16-Oct-2000
Guinness UK has announced a £9million televised advertising campaign and on-trade promotion drive in support of its Draught Extra Cold variant.The...
Grolsch enters world of the adult 'Movie'
16-Oct-2000
Grolsch premium lager is spicing up its advertising with the release of a titillating new creative that parodies "adult" films."Movie", the second in...
Holsten axes Fast Show ad campaign
10-Jul-2000
Holsten UK has canned the Fast Show advertising campaign for Holsten Pils after two years.The current limited edition bottle featuring the Crafty...
Drinks sign up to sport
12-Jun-2000
Euro 2000 may be grabbing the sporting spotlight, but plenty of other brands are lining up behind some of the summer's other major events.Golf,...
Brand management becomes key to Adnams success
17-Apr-2000
Simon Loftus clearly feels the need to go on the defensive when he admits that his family's brewer, Adnams, is investing in marketing its beers as...
Miller shows its grit in beer war
26-Jul-1999
The two biggest US beer brands are squaring up against each other with summer advertising blitzes.After Anheuser-Busch unveiled its new "Lizards"...
Beck's is back in £12m promotion
14-Jun-1999
A £12million advertising push by Scottish Courage (ScotCo) sees premium lager brand Beck's returning to the UK's television screens this week.The...
Campari boosted by £1.1m TV push
19-Apr-1999
First Drinks Brands is set to kick off a major marketing push for Campari. The £1.1million television advertising burst is intended to emphasise...