Sheps blasted over latest WWII-themed adverts
03-Feb-2006
Shepherd Neame has landed in hot water following the latest advert in its "Bottle of Britain" series.The Faversham-based brewer has run the...
In session... with Ben McFarland
02-Feb-2006
This month Ben ponders the recent judgement of the Advertising Standards Authority against the "Ram's World" Young's advertising.Can a male sheep, or...
Young's Brewery comes under fire for Ram adverts
12-Jan-2006
Young's Brewery has come under fire for its "This is a Ram's World" advertising campaign.The Advertising Standards Authority (ASA) has upheld a...
Old Firm backs up Carling campaign
10-Nov-2005
Carling has brought the managers of Celtic and Rangers football teams together in a new radio ad campaign to encourage sensible drinking. The ads,...
Legal advice: It all ad(d)s up…
02-Nov-2005
By Briony Edwards of thePublican.com's team of legal experts from London solicitors Joelson Wilson.If you are asked to think of an advertisement for...
Marston's focuses on quality with latest £2m ad campaign
31-Oct-2005
Marston's brewery has announced a £2m investment in its "Don't Compromise" campaign.The marketing push centres around Marston's commitment to high...
My Shout
27-Oct-2005 By Peter Linacre
It's time for British pubs to regain their star roles in TV ads for beer, says Peter Linacre When I was a boy, a lifetime ago, my early memories of...
Call to end PRS fee for Sky TV
27-Oct-2005
A Pembrokeshire host is looking for trade support after refusing to pay a Performing Right Society (PRS) bill to watch football in his pub. Steve...
Bitburger launches ad campaign to challenge drinkers
24-Oct-2005
Southwold brewer Adnams has unveiled a new upmarket advertising campaign for German premium lager brand Bitburger.The campaign, straplined "Not...
InBev's Artois Bock ready for UK on-trade roll-out
17-Oct-2005
InBev UK is rolling out its new speciality beer Artois Bock nationwide, following a successful test period.Initially launched in May, the 6.2 per...
Business Ideas - Enterprising Spirit
01-Oct-2005 By Mark Taylor
In our regular series, Mark Taylor looks at some more money-making ideas from pubs around the country that could be used to boost your pub's income....
Diageo raises the bar on festive spending
29-Sep-2005
Diageo has raised the stakes in the spirits category with increased marketing spends on many of its major brands this Christmas. It's also bringing...
Do you support the MA's Heart of the Community campaign?
29-Sep-2005
Dennis Griffiths Miners Rest Barnsley I think it's a very admirable cause. It's about time someone stood up for the pub but we need to make sure...
InBev's £5m spend to push Brahma take-up
22-Sep-2005
InBev UK has launched the first UK advertising for its imported Brahma Brazilian lager, launched in the on-trade in May. A £5m support package...
The Publican's 30th Birthday: Christian Davis
20-Sep-2005
Christian Davis, former editor of The Publican Newspaper, helps mark The Publican Newspaper's 30th Birthday.What were you doing 30 years ago? I was...
Cricket - the game for brewers and the MA
15-Sep-2005
England's Ashes joy this summer, in case you're the only one who hasn't noticed, has been played out against a backdrop of Red Stripe billboards at...
Red joins Blue as WKD extends RTD offering
08-Sep-2005
by Rosie Davenport Beverage Brands is the latest supplier to inject new life into the RTD sector with the launch of a third flavour in its WKD range....
Beverage Brands introduces WKD Red
05-Sep-2005
Beverage Brands has unveiled a new addition to its WKD range - WKD Red.Following an initial pilot programme in the Balearic Islands last summer and...
Avanti report points to new future for drinks advertising
29-Jul-2005
Drinks advertisers are turning away from TV commercials in favour of promoting their brands on pub and bar plasma screens, according to a new...
Licensees accuse newpapers of 'profiteering'
27-Jul-2005
Licensees have accused some local newspapers of over-charging them to advertise their licence variations. Under the new Licensing Act, licensees...
Marketing: a double-edged sword
21-Jul-2005
Traditionally, speciality beers were not marketed because the small brewers didn't have the spare cash to throw at multi-million pound ad campaigns....
On the coast
23-Jun-2005
Adnams' award-winning advertising campaign has scored the brewer points with licensees. Adam Withrington reports on its 'poster to pub'...
Anyone for a drop of Resolution?
09-Jun-2005
Low-calorie brew Marston's Resolution has signed up to sponsor the guide that will be available to tennis fans at this summer's Lawn Tennis...
Experiential marketing: Trying it out
08-Jun-2005
Trying out some experiential marketing can attract customers into your pub and drive sales. Why not test out some different initiatives? By Adam...
Heineken takes the fight to Stella
26-Apr-2005
Heineken has taken an aggressive stance against premium lager rivals Stella Artois in the battle for sales.In a new marketing campaign entitled...
Study probes cool' ads that target younger set
21-Apr-2005
by Ewan Turney A new research group is to probe whether young drinkers consume certain brands of alcoholic drink because they believe it makes them...
Magners makes inroads into UK on-trade
04-Apr-2005
Cider is the drink to look out for in the next year, according to the people behind Irish brand Magners.Announcing a major campaign to target the...
Grolsch given £5m ad boost
24-Mar-2005
Coors is pumping more than £5m into a new TV marketing campaign for its premium lager brand Grolsch. Dutchman Ronald Topp returns as the central...
Alcohol ads rules fair' say suppliers
24-Mar-2005
by John Harrington Drinks firms have little to fear from the new draft guides for advertising alcohol, which help to clarify what can be used in...
Spirit to grow Two For One and Chef & Brewer brands
10-Mar-2005
Spirit is to open 50 Two For One and 10 Chef& Brewer pubs this year. The outlets will mainly be converted from sites bought in the Scottish &...
Carlsberg tight-lipped on rumours
10-Mar-2005
Carlsberg UK has been unable to comment on rumours that it is about to pull out of football sponsorship, including its deal with Liverpool Football...
Legal advice: Advertising hoardings
23-Feb-2005
By thePublican.com's team of legal experts from London solicitors Joelson Wilson.A court case reported recently dealt with the question of whether a...
Eire faces daytime drink ad ban
06-Jan-2005
Alcohol advertising on daytime TV is to be banned in the Irish Republic under legislation that will go before Parliament in the next few months. The...
JDW's back in hot water over sloppy' Pricewatch
02-Dec-2004
by Ewan Turney JD Wetherspoon has vowed to continue running Pricewatch posters despite clocking up its 21st complaint for the controversial...
Alcohol advertising: The debate continues...
17-Nov-2004
Ofcom has announced its final decisions concerning alcohol advertising. Adam Withrington sought out some opinions from those working in the...
Heineken ups the ante
11-Nov-2004
by Rosie Davenport Heineken is planning to take a swipe at rivals with a fresh TV campaign in the new year. The brewer admits that it has taken...
Diageo rolls out Baileys for Coffee
21-Oct-2004
Diageo is testing a new Baileys extension. As part of a trial with Waitrose, the cream liqueur is appearing in 2cl pouches, designed to be poured...
Red Square switches comedy for cartoons
07-Oct-2004
by Rosie Davenport Halewood International hopes to align its Red Square RTD (ready-to-drink) brand with urban culture as it ditches the humour of its...
In the picture
07-Oct-2004
Bass boasts a proud place in historywith both Picassoand Manet capturingit on canvas.Rosie Davenport looks at its first advertising campaign in seven...
An Extra Special new look
30-Sep-2004
London brewer Fuller's has given Extra Special Beer (ESB) a new look, available this week as part of a £250,000 spend on the beer this year. The...
Trade Talk: Alistair Darby
29-Sep-2004
Alistair Darby, managing director of W&DB Brands, asks why, if fresh food is advertised, fresh beer is not promoted too?How many pubs can you...
Cannon buys Eldridge Pope
23-Sep-2004
Entrepreneur Michael Cannon has won his battle to take control of troubled West Country pub retailer Eldridge Pope. Cannon's offer of 171p per share...
Code threatens future of TV drinks ads
09-Sep-2004
by Rosie Davenport Television commercials promoting alcoholic drinks could be a thing of the past after watchdogs admitted new guidelines would...
Goodbye drink ads?
25-Aug-2004
Is alcohol advertising about to go the same way as tobacco? How will licensees be affected if it does? Adam Withrington reports.Although it may have...
The pint with punch
23-Jun-2004
Despite licensee criticism, the success of leading lager Stella Artois shows no sign of slowing.Two weeks ago brewing giant Interbrew won the award...
Stella Artois unveils new ad
16-Jun-2004
Interbrew has launched a new television advert for Stella Artois, the latest in its "Reassuringly Expensive" campaign.The Publican was given an...
It all ads up
26-May-2004
Adam Withrington had an exclusive insight into the making of the new Bacardi advert.Drinks advertising has provided some of the most inventive and...
Euro 2004: Get your kit on
25-May-2004
There's no shortage of promotional material to add to the footie atmosphere.Carlsberg is splashing out on a £10m-plus promotional campaign it...
Bacardi targets Friends finale for new ad
20-May-2004
The Publican has had an exclusive first look at the new Bacardi advert, which hits UK screens at the end of next week.The advert will be shown next...
Pimm's launches RTD for summer
29-Apr-2004
Pimm's, the quintessential drink of the British summer, has unveiled a three-pronged strategy to boost sales in the sun this year.Owner Diageo is...
