Advertising

Cask in glory

25-Mar-2004

Greene King Greene King has enjoyed a vintage year, with its IPA, Old Speckled Hen and Abbot Ale brands all recording growth. The Suffolk brewer has...

Catching the eye

18-Mar-2004

Heineken Heineken UK MD Rob Marijnen speaks cheerfully about the performance of the new premium Heineken last year. "If we take into account that we...

Sidekick kick-starts new ad campaign

12-Feb-2004

Halewood has launched its first ad campaign for Sidekick since it bought the shots brand from Bulmer's last summer. The £1m washroom and poster...

Roger Protz and Martyn Cornell feature in awards night

11-Dec-2003

Quality beer ads key to better image says Guild by MA Reporter The beer industry needs to improve the quality of its advertising to attract a more...

Pubs' jukebox revolution

04-Dec-2003

by Steve Hemsley Two new digital music systems, which their suppliers claim will revolutionise music in pubs and increase turnover, are being...

Holsten ad 'takes the Pils'

23-Oct-2003

A new Holsten Pils advertising campaign has been lambasted for being offensive to women.A poster advertisement for the German lager featuring a...

Hofmeister is 'under review'

13-Oct-2003

Hofmeister, one of the UK's most famous lager brands, is heading for the cellar in the sky following a Scottish Courage decision to review its...

Drinks companies warned to tone down raunchy ads

29-Aug-2003

Drinks companies are coming under increasing pressure to tone down the sexual content of their advertisements.While the age-old marketing adage of...

Freekee renamed

28-Aug-2003

Tango has renamed its Freekee Soda range after a legal challenge from an unknown company. The juice and milk-based drink, available in orange and...

Chance to win outdoor XXXX adventure

24-Jul-2003

Here's your chance to get out from behind the bar and enjoy a great adventure in the great outdoors ­ compliments of Castlemaine XXXX. To celebrate...

Diageo hits the screen with responsible drinking message

10-Jul-2003

Diageo has unveiled its first ever-national TV campaign to promote responsible drinking.In the face of mounting pressure from anti-alcohol...

Ever wondered about the thinking behind major advertising ca

10-Jul-2003

The set-up: Vinnie Jones is once again in the Latin Quarter. He is in a bar where he challenges the sexy Claudia Aros to an arm-wrestling...

Havana Club to align itself with new Auf Wiedersehen series

23-Jun-2003

Havana Club is moving its publicity through the gears in preparation for a forthcoming series of Auf Wiedersehen Pet, which will be set in Cuba.The...

OFT gets tough over

15-May-2003

scam registration ads By The PMA Team The Office of Fair Trading has taken action against five companies sending scam letters to licensees demanding...

Screen breaks

31-Mar-2003

In-venue digital advertising is prospering, says Ben McFarland.Last year, the drinks industry reportedly spent more than £250m on advertising with...

Beverage Brands turns to pub loos to promote WKD

27-Mar-2003

By Claire Hu Beverage Brands UK hopes to raise the profile of WKD in an overcrowded RTD market with a £24m advertising campaign in 2003. As part of...

Hosts missing out on profit opportunities, says Imperial

27-Mar-2003

by Mike Bennett Pubs are missing out on profit-making opportunities in the tobacco sector, a new report claims. Imperial Tobacco's annual survey says...

Carling ad backed by ASA ruling

12-Mar-2003

A raunchy cinema commercial for Carling lager is not lewd or offensive to over 15s, according to the Advertising Standards Authority (ASA).In the...

WKD's 'anti-gay' ad banned by ITC

21-Feb-2003

WKD has had its knuckles rapped by the Independent Television Commission (ITC) after viewers complained one of its adverts was homophobic, offensive...

From ad to worse

20-Feb-2003

Ben McFarland looks at what happens when the marketers get it wrong.The drinks industry's advertising is probably the best advertising in the world....

Red Stripe given major boost by Bedford brewer

04-Feb-2003

Regional brewer Charles Wells has unveiled a £2.7m campaign aimed at resuscitating its newly acquired Red Stripe brand.The Bedford-based brewer is...

ASA rebuffs Stella over ad complaint

31-Jan-2003

Interbrew UK has been dealt a blow by the Advertising Standards Authority (ASA) after it endorsed an advert that ridiculed the "Reassuringly...

Interbrew reveals new plans for Castlemaine XXXX

13-Jan-2003

Interbrew UK has unveiled its plans for the relaunch of Aussie lager Castlemaine XXXX.A £9m marketing campaign will attempt to persuade drinkers to...

Stella ads crowned in glory

12-Dec-2002

Interbrew is reinforcing its "reassuringly expensive" advertising campaign for Stella Artois with a new magazine ad drive. The new ads show the...

Fuller's announces latest poster campaign for Pride

15-Nov-2002

A new advertising campaign for London Pride has been unveiled by Chiswick-based brewer, Fuller's. A sum of £2million has been set aside for the...

Licensees up in arms over Sky's new advertising campaign

07-Nov-2002

Sky has come under heavy fire for its new advertising campaign, which encourages viewers to stay at home rather than go down the pub.The national...

Publicans warned to be wary of rogue advertising companies

07-Nov-2002

Licensees have been advised to be suspicious of rogue invoices for advertising or subscriptions following two recent cases.Police are warning...

Nice grub ­ shame about the face...

07-Nov-2002

Business is booming for an "ugly" West Country licensee who advertised his pub as offering lousy food and warm beer. David Walgrove claims that since...

Malibu given pre-Christmas push by Allied

05-Nov-2002

Allied Domecq has targeted the UK on-trade as part of a major support programme for its recently acquired Malibu brand.The spirits giant is putting...

Spitfire sets its sights on TV campaign

31-Oct-2002

Shepherd Neame is set to make its national TV debut with the next instalment of its infamous Spitfire "Bottle of Britain" campaign.The Kent brewer...

ScotCo dismisses Nike's claims as Nonsense

29-Oct-2002

Scottish Courage is pledging to continue with its John Smith's sales promotion despite the threat of legal action from Nike.The John Smith's...

Martini goes back to its Italian roots with new ad campaign

21-Oct-2002

Mamma Mia! Martini Vermouth is being taken back to its Italian roots as part of a major repositioning of the brand.Owner Bacardi-Martini is returning...

Diageo splashes out on ad campaign for Gordon's Edge

06-Sep-2002

A new TV, poster and print advertising campaign designed to entice the 30-something contingent has been unveiled by Diageo's Gordon's Edge brand.The...

WKD advert is ruled offensive by ASA

22-Aug-2002

An advertisement for alcoholic drink WKD has been ruled offensive by the Advertising Standards Authority (ASA).The advert which appeared in the trade...

Botham could sue Diageo over use of his picture in ad campaign

13-Aug-2002

Ian Botham is threatening to sue Diageo for supposedly breaching his image rights as part of a national advertising campaign for Guinness.Mr Botham's...

Allied Domecq to include sensible drinking message in brand advertising

16-Jul-2002

Allied Domecq is set to add sensible drinking messages to all its packaging and advertising campaigns in an effort to set an industry trend and ward...

Boost for J20 as Britvic launches TV ad campaign

10-Jul-2002

Britvic Soft Drinks has bolstered its support for its J20 fruit juice brand with an inaugural TV advertising campaign.The adverts, which break this...

ScotCo invests £15m in major relaunch of Kronenbourg 1664

27-Jun-2002

Scottish Courage has raised the stakes in the premium lager market with a major relaunch of its Kronenbourg 1664 brand.To mark the brand's 50th...

Bacardi unveils new Vinnie Jones ad

24-Jun-2002

Bacardi-Martini has unveiled the latest instalment in its TV advertising campaign for Bacardi rum.The new advert, part of the brand's £7.5m "Welcome...

Footie pundit Hansen to star in latest Carlsberg ad

29-May-2002

BBC football pundit Alan Hansen is set to switch to ITV screens during the forthcoming World Cup for Carlsberg's lastest installment in its...

Greene King advert sets pulses racing

09-May-2002

A Greene King beer advert showing a woman apparently having an orgasm has sparked outrage, according to one national newspaper.Advertising watchdogs...

Greene King IPA campaign is strictly taboo

19-Apr-2002

The taboo subjects of sex, bondage and death are to be broached as part of a new £2m TV advertising campaign for Greene King IPA.The new...

Bit of raunch from Gordon's in bid to revamp gin category

18-Apr-2002

GuinnessUDV (GUDV) is set to give the flagging gin market a much-needed tonic with the launch of a new raunchy advertising campaign for its Gordon's...

Cola brands spat over Beckham bottle

18-Mar-2002

While events on the pitch may well be more than two months away, the first salvo in the off-field marketing battle has been fired in the run-up to...

Worthington's logo goes back to basics

18-Mar-2002

Coors Brewers is taking the Worthington brand back to its roots with the launch of a new beer and a new brand identity as part of a £10m marketing...

Abbot Ale revamped to appeal to younger drinkers in on-trade push

14-Mar-2002

Greene King has strengthened its hand in the premium cask ale market with the repositioning of its flagship beer, Abbot Ale.Following research into...

New advertising campaign for Bombardier takes the biscuit

07-Mar-2002

Charles Wells has stepped up support for its Bombardier brand with the launch of a new advertising campaign.The Bedford-based brewer's crusade to...

C-T relaunches flagship brands in on-trade attack

20-Feb-2002

Carlsberg-Tetley (C-T) has unleashed a two-pronged attack on the premium and standard lager sectors with an all-embracing relaunch of its flagship...

Retirement for Graham as new Boddingtons campaign is unveiled

13-Feb-2002

Interbrew UK has put Graham the Boddingtons cow out to graze with the launch of a new TV advertising campaign for its flagship ale brand.More than...

Shepherd Neame keeps bottle with infamous ads

26-Nov-2001

More Spitfire adverts are revealed despite German brewery linkShepherd Neame has unveiled the latest instalment in the jingoistic "Bottle of Britain"...