First adverts for Stella four per cent
17-Oct-2008
InBev has launched the first major promotional campaign for its new four per cent Stella - a series of TV, outdoor and press advertisements themed...
16-Oct-2008 By Jessica Harvey
Courage Best has been launched in smooth format by Wells and Young's as part of a £2 million investment across the Courage portfolio. As part of the...
Carlsberg's plan for new beers
13-Oct-2008
A senior figure at Carlsberg UK has set out the brewer's plans for a number of brands acquired in the wake of its successful joint bid with Heineken...
First TV campaign launched for Guinness Red
06-Oct-2008
Diageo is to launch a new £6m marketing campaign for Guinness Red that will include the very first television ad for the Black Stuff's brand...
01-Oct-2008 By Jessica Harvey
Carlsberg is set to take over full responsibility for San Miguel in the UK from November. The brewer will take control of the production, marketing,...
25-Sep-2008 By Andrew Pring
Enough of the depressing media stories, let's support the BBPA's campaign and get some good publicity out there.
Advertising breaks for Côtes du Rhône wines
25-Sep-2008
A new UK advertising campaign for Côtes du Rhône wines will break today (September 25).The £565,000 investment in above-the-line advertising will...
01-Sep-2008 By Jessica Harvey
The £5m campaign aims to get punters in pubs on weekday evenings
Guinness acts to pull more people into pubs
29-Aug-2008
Guinness is looking to drive more people into pubs with a £5m ad campaign aimed at celebrating the after-work drinking occasion.Entitled '17:59....
New ad campaign for Gordon's
27-Aug-2008
Diageo is launching a £3.5m marketing campaign for Gordon's gin, extending the brand's partnership with Gordon Ramsay.The campaign includes press,...
Second round of national advertising for Budweiser
12-Aug-2008
Budweiser has unveiled a second burst of national advertising to follow the first 'True Dedication' marketing campaign launched in April this...
Corona's Mexican wave
08-Aug-2008
Every night in the week of August 11, giant walking Corona bottles will patrol around 50 bars in Edinburgh, and a bright yellow 'party bus' will...
£1.2m marketing campaign for Blackthorn
24-Jul-2008
Gaymer Cider Company is pumping £1.2m into marketing its Blackthorn brand in its south west heartland this year.The 'Loving Sport in Blackthorn...
Pilsner Urquell wants commuters to take it for a ride
21-Jul-2008
Pilsner Urquell is targeting select commuters as part of its new advertising campaign. Using the findings of a You Gov poll, which revealed that 74...
17-Jul-2008 By Jessica Harvey
As part of this year's £15m investment in its namesake brand, Bacardi will kick off a summer campaign pushing mojito sales across the on-trade this...
Bacardi's mojito moves
17-Jul-2008
As part of this year's £15m investment in its namesake brand, Bacardi will kick off a summer campaign pushing mojito sales across the on-trade this...
In Brief
17-Jul-2008
Blackthorn's sporting ties Blackthorn will be linked to sport in the south-west as part of Gaymer Cider Company's £1.2m spend on the brand. The...
Corona Extra launches £1m advertising
14-Jul-2008
Corona Extra is launching a £1m national advertising campaign this week, highlighting the brand's position as a style icon.It is the first campaign...
WKD plans footie-related pub kits
10-Jul-2008
Beverage Brands will be offering licensees the chance to receive football-related pub kits, downloads and offers for its WKD brand in the run-up to...
In Brief
10-Jul-2008
Bols launches cocktail comp Maxxium UK will be inviting bartenders from around the world to participate in its latest campaign for Bols, "Capture the...
Back to Basics: Brand promotion
25-Jun-2008
A vast display of dominoes in a stereotypical South American village, flocks of birds and the enigmatic message 'Belong'. We all know the...
09-Jun-2008
Polish vodka Wyborowa has launched a new tongue in cheek campaign to tell consumers "there's no V in Wodka". The campaign represents the largest...
£1.2m summer boost for Baileys
05-Jun-2008 By Jessica Harvey jessica.harvey@william-reed.co.uk
Diageo is introducing a new bottle and outer casing design across its Baileys range, as well as launching a £1.2m marketing campaign to support...
Coors unveils new TV advertising
04-Jun-2008
Coors Brewers has unveiled a new television advertising campaign for its Coors Light beer brand. "Hear Me Now!" will air throughtout June and July,...
Top 10 marketing tips for pubs
01-Jun-2008
. Decide what you want to achieve The first question you need to ask yourself is 'what will success look like'? Your marketing techniques will...
Frosty Jack's ties with MTV & ITV2
29-May-2008
Aston Manor has tied up Frosty Jack's cider with comedy shows across two Freeview television channels. The £500,000 investment, which will cover...
Cobra: less gas means more chat
29-May-2008
Cobra Beer has unveiled the three characters who will be behind its major push into pubs. Using the strapline "Now you're talking", the...
Beverage unveils WKD plans
29-May-2008
Beverage Brands UK has unveiled a new television advertising campaign to support the recent repackaging launch of WKD. The company said that its...
Bell's rings change with new blend
22-May-2008
Diageo has launched an updated blend of its Bell's Scotch whisky and plans to double its investment in the brand this year. The company told Morning...
Guinness summer 'Taste'
22-May-2008
Diageo has unveiled a new advertising campaign for Guinness to support UK licensees during the end of the rugby season and in the run-up to summer....
WKD launches new ads
20-May-2008
A WKD packaging redesign is to be supported by a £2m wave of advertising that will launch on May 26.While its bottle redesign makes a significant...
07-May-2008 By Ewan Turney
Carling's two "You know who your mates are" TV ads have been cleared by the Advertising Standards Authority
InBev UK unveils new Stella Artois advertising
22-Apr-2008
InBev UK has unveiled a new month-long poster and digital advertising campaign for Stella Artois.The brewer was unwilling to unveil the exact amount...
Draught Magners debut
17-Apr-2008
O'Neill's in Great Marlborough Street, London, has become the first venue to trial draught Magners. The installation at the Mitchells & Butlers...
Over-50s told to cut back on booze
09-Apr-2008
Doctors are urging the over-50s to cut back on their alcohol intake as part of the war on so-called 'saga louts'.Manchester's NHS Trust has teamed up...
Cobra signs TV deal with Dave
27-Mar-2008
Lager brand Cobra has signed a one-year deal to be the main prime-time sponsor on UKTV channel Dave. Under the £2m-plus deal, Cobra Beer will become...
Multi-million ad campaign for Beck's Vier
13-Mar-2008
InBev UK has announced the launch of a multi-million pound advertising campaign for Beck's Vier.The ad, which launched on ITV earlier this month and...
10-Mar-2008 By Noli Dinkovski
Budweiser is launching a major UK-only ad campaign to bring out the core values of the brand. True Dedication will focus on the care that goes into...
'Good interest' in Massive pubco sale
21-Feb-2008 By The PMA Team
The administrator for managed pub company Massive is hoping for offers for the company to be tabled this week. Grant Thornton was appointed...
15-Feb-2008 By The PMA Team
The administrator for managed pub company Massive is hoping for offers for the company "in the next few days"
NewsDigest
31-Jan-2008
Agilo, a London-based investment firm, has bought bar operator Sports Cafe for an undisclosed sum. The firm has acquired five of the eight sites...
'Quirky' Grolsch gets £8m spend
10-Jan-2008 By Rosie Davenport rosie.davenport@william-reed.co.u
Coors Brewers is putting Grolsch back in the spotlight, splashing out £3m on its TV return. The brewer wants to play up to the beer's "quirky Dutch...
New TV sponsorship for Grolsch
04-Jan-2008
Grolsch lager will be seen back on UK TV screens every week this year, following a new £3m deal to sponsor Channel 4's primetime Original Comedy...
16-Nov-2007
Drinks producers have reduced their TV ad spend by more than a quarter since strict new rules were introduced in October 2005
Take precautions against scam advertisers
15-Nov-2007
While it is very good news that a couple more scam advertising firms have been wound up, the truth is that the practice will continue while there are...
Guinness reaches Tipping Point
08-Nov-2007
Diageo is today unveiing 'Tipping Point', a new £10m advertising campaign for Guinness.Carrying on the 'good things come to those who wait' message...
MARKETING MUSCLE
01-Nov-2007
A round-up of the latest campaigns Robert Mondavi Constellation Europe has put £3m behind its first UK advertising campaign for Californian wine...
Bud brewer reports £13.7m pre-tax loss
25-Oct-2007 By The PMA Team
Pre-tax losses at Budweiser brewer Anheuser Busch Europe, whose key market is the UK, have jumped to £13.7m for its most recent financial year to...
25-Oct-2007 By The PMA Team
Pre-tax losses at Budweiser brewer Anheuser Busch Europe, whose key market is the UK, have jumped to £13.7m for its most recent financial year to...
Box clever with the LTC
04-Oct-2007
One of the Licensed Trade Charity's (LTC) most eagerly anticipated events - its Annual Charity Boxing Tournament - is drawing near and tickets are...
