Smirnoff ad cleared by ASA
09-Dec-2009 By Lesley Foottit
A Smirnoff Vodka TV advert has been cleared of being irresponsible by the Advertising Standards Authority (ASA).
Jacob's Creek launch new TV ad campaign
25-Nov-2009
A new TV advertising campaign for Jacob's Creek will trumpet the brand's appeal as an "unpretentious" wine. The 'True Character' advertisements will...
Guinness launches epic new £5m ad campaign
04-Nov-2009 By Claire Dodd Claire
Guinness has launched a new £5m advertising campaign to mark the brand's change of position to a drink for casual drinking occasions and lively...
04-Nov-2009 By Sonya Hook
Guinness will feature in an epic new £5m advertising campaign which breaks all ties with its long-standing 'Good Things Come to Those Who Wait'...
02-Nov-2009 By Alex Kent
Welsh beer brand Brains is to launch its new "Positively Welsh" advertising campaign next week. The launch coincides with the four match...
29-Oct-2009 By Robyn Lewis
Bacardi Brown-Forman (BB-F) is taking Southern Comfort back to its New Orleans roots with its biggest ever Christmas campaign.
Diageo bids for Merry Christmas with Baileys and Smirnoff
28-Sep-2009
Diageo is giving two of its biggest sellers a Christmas time push with advertising campaigns and initiatives aimed at driving sales of Baileys and...
Interactive billboards advertising Beck's to music fans
21-Sep-2009
Beck's is being advertised via high tech billboards that invite music fans to plug in digital personal stereos (MP3 players) to generate personalised...
New Grolsch promotion targets on-trade
18-Sep-2009
Molson Coors is launching a £13m campaign next month to promote Grolsch. It involves four different elements. An advertising campaign will run on...
18-Sep-2009 By Ewan Turney
Smirnoff is offering creative licensees the chance to win £2,000 worth of marketing support for innovative events.
17-Sep-2009 By Sonya Hook
Diageo GB is ploughing £2m into its Smirnoff vodka brand in the run-up to Christmas. The drinks giant will be bringing its recently launched...
Comment: How much impact will an alcohol advertising ban really have on pubs?
16-Sep-2009
How much of an impact would a ban on alcohol advertising have on pubs' ability to sell booze? Maybe not that much. The British Medical Association...
Advertising watchdog praises drinks industry
07-Sep-2009
Drinks companies are cleaning up their act, with 99 per cent of adverts reviewed by the advertising watchdog now compliant with industry standards....
27-Aug-2009 By Robyn Lewis
Scottish & Newcastle has announced it is axing Bulmers Pear on draught after just under a year, preferring instead to concentrate on the bottled...
Comment: Supplier investment to be applauded
26-Aug-2009
There are some beer brands that are safe bets for licensees, and two of the biggest will be even safer over the next few months. Budweiser and...
17-Aug-2009 By Ewan Turney
Beverage Brands is launching a digital campaign for its cider WKD Core — it will include ads on social networking sites.
10-Aug-2009 By Ewan Turney
Global Brands is looking for candidates to carry out academic research into what makes the perfect night out. The company's VK Vodka Kick brand is...
Taking the front foot against alcohol advertising regulators
17-Jul-2009
Pernod Ricard (PRUK) has launched the latest in a long line of responsible drinking ad campaigns by the giants of the drinks trade. It comes as...
01-Jul-2009 By Ewan Turney
Guinness is offering one lucky person the opportunity to become one of the first non-professional astronauts to venture into space. As part of its...
24-Jun-2009 By Ewan Turney
Beverage Brand's new apple cider, WKD Core, has unveiled its first advertising campaign. The campaign will be led by a national outdoor campaign on...
22-Jun-2009 By Ewan Turney
Diageo is to back the national rollout of its Smirnoff vodka flavours with a £3.65m marketing campaign. The flavours, Lime and Green Apple, have...
19-Jun-2009 By Sonya Hook
Diageo GB plans to double the investment in its Morgan's Spiced brand this year in order to grow awareness outside of its Scottish heartland. The...
Campaigners want alcohol promotions adverts banned
19-Jun-2009 By Matt Eley Matt
Anti-alcohol campaigners have today called for a ban on the advertising of alcohol promotions to stop cut-price competition between supermarkets. The...
17-Jun-2009 By Ewan Turney
WKD has unveiled two new campaigns to support the brand this month — on billboards and on radio. A 48-sheet outdoor billboard ad campaign will...
Wells and Young's Cake Outrage
10-Jun-2009 By Matt Eley Matt
Courage beer has hit back after failing to overturn a ruling by the Advertising Standards Authority banning one of its adverts. The Courage advert...
04-Jun-2009 By Sonya Hook
Constellation Europe is to put its weight behind draught wine in pubs throughout 2009. "We believe serving wine on draught is a huge opportunity,"...
S&N aims for core Strongbow fans
21-May-2009 By Robyn Lewis
New advertising for cider brand Strongbow, set to launch on Sunday (24 May), kicks off an attempt by owner Scottish & Newcastle to better engage with core Strongbow fans.
The power of advertising
01-May-2009
The impact that advertising campaigns have on the drinks ordered over your bar is unquestionable.Put simply, the more advertising there is for a...
WKD launches cider
24-Apr-2009
Ready-to-drink (RTD) brand WKD is to make a radical move into the cider market with the launch of WKD Core.The WKD brand extension, a 4.5 per cent...
New flavour added to J20 range
21-Apr-2009
Britvic has confirmed it is to launch a new flavour in its J20 range.The addition to the recently-relaunched adult soft drinks range has been...
Wells & Youngs appeals Courage ad ban
15-Apr-2009 By John Harrington
Wells & Youngs is to appeal the ban on one of its poster ads for Courage. The Advertising Standards Authority (ASA) banned the poster, which...
15-Apr-2009 By Ewan Turney
A poster for Courage beer carrying the iconic strapline "Take Courage my friend" has been banned by the Advertising Standards Authority (ASA).
Gallo launches new brand and relaunches Turning Leaf
07-Apr-2009
Wine company E&J Gallo has announced the launch of a new brand, and the relaunch of its Turning Leaf range.There will also be a programme of...
Pernod Ricard announces first ads for Absolut
26-Mar-2009
Details have been announced of the first promotional campaign for vodka brand Absolut since its acquisition by Pernod Ricard (P-R).P-R completed a...
18-Mar-2009 By Robyn Lewis
Magners UK boss says it will focus on the on-trade to boost the brand's market share.
Magners unveils plan to halt sales decline
17-Mar-2009
Magners has set out a battle plan for its newly-formed range that it hopes will see it arrest declining sales and become a "one-stop shop for...
11-Mar-2009 By Ewan Turney
A controversial poster for a Leeds nightclub has been banned for linking alcohol with sexual activity. The billboard poster for the Baja Beach Club...
Adam Withrington: It is time to stop selling beer like it's perfume
04-Mar-2009
I just picked the latest issue of Marketing magazine. On its opinion page it asks four "experts" from its Marketing Society Forum whether "lager...
Biggest ever ad campaigns for Courage and Young's
19-Feb-2009
The biggest ever advertising campaigns for beer brands Courage and Young's have been unveiled by Wells and Young's."Take Courage, my Friend" has been...
Lucozade about-turn over recent launch
18-Feb-2009
Energy drink brand Lucozade Alert has been relaunched in cans, and a £2m marketing campaign has been promised to support the move.Lucozade has...
Watching the watchdog
16-Feb-2009
THERE IS finally some hope for pubs and drinks companies facing increased crackdowns on how they promote themselves.Mark Hunter, chief executive of...
Marketing director leaves Magners
13-Feb-2009
The shake-up at Magners producer C&C continues with the departure of marketing director Maurice Breen, one of the men responsible for the recent...
12-Feb-2009 By Sonya Hook
Brewer Wells & Young's (W&Y) has unveiled its biggest ever spend for its three core ale brands as part of a bid to boost the cask beer market in 2009.
06-Feb-2009 By Ewan Turney
Fuller's London Pride is basing its advertising around England's three national sports teams — cricket, rugby and football — in the coming weeks....
WKD gets romantic
26-Jan-2009
WKD owner Beverage Brands has launched a Valentine's Day promotion for WKD Red, all in its inimitable tongue-in-cheek style.The company has produced...
Coors plans to get a million more people into pubs
14-Jan-2009
Brewer Coors plans to spend £10m on marketing Carling in 2009 in a bid to encourage up to a million people to drink the lager in their local.This is...
Young's beer brands relaunched
05-Dec-2008
Wells & Young's is to relaunch its Young's Bitter and Young's Special cask beer brands with new pump clips and above the line advertising...
Mark Daniels: Going for Growth
04-Dec-2008
I've just finished reading a report stating that Greene King have spent £1.8m supporting their tenants through what it describes as the toughest...
WKD returns to TV screens
03-Dec-2008
RTD brand WKD returns to TV screens nationwide this month with a new advert - its fourth burst of TV advertising this year.The ad, "Warm Up", will...
12-Nov-2008 By Ewan Turney
Welsh brewer and sponsor of the Wales rugby team SA Brain has launched a new marketing campaign to tie in with the Autumn rugby games. The brewer has...
