LTC Boxing clever
02-Oct-2007
The Licensed Trade Charity's annual boxing tournament takes place on 12 November
The Spirits of Christmas
20-Sep-2007
BaileysBaileys is to Christmas what Pimm's is to summer: the undisputed king of the season. In summer Pimm's can so often be the drink of choice for...
Living Stella online
20-Sep-2007
InBev has launched a new global website for its flagship brand Stella Artois, as the brand owner looks to find new ways to communicate with its...
Adverts for two popular beers are to be banned
19-Sep-2007
Advertisements for two popular beers are to be banned after one was found to be misleading and the other was judged likely to appeal to children. The...
Diageo's £25m festive blow-out
06-Sep-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Diageo is investing a whopping £25m across its five leading brands in the run-up to Christmas as it eyes a bigger cut of the £3.5bn spirits market....
Let's hear it for the watchdogs
01-Aug-2007
It's unlikely that many tears of solidarity were shed by drinks suppliers as cosmetic giant L'Oreal took a very public lashing from advertising...
24-Jul-2007 By The PMA Team
Manchester-based brewer Hydes has unveiled a 50% increase in profits to well over £2m for the year ending 1st April 2007. The benefits of...
London Town lets going well
19-Jul-2007 By Joe Lutrario joe.lutrario@william-reed.co.uk
Fleurets has reported strong interest in the 43 London Town sites that came onto the market last month. The publicly-listed tenanted pub company is...
Versatility for Bacardi
11-Jul-2007
Bacardi is looking to create greater loyalty and rate of sale through its new "Versatility" marketing campaign.Announced last month, the £15m...
MARKETING MUSCLE
14-Jun-2007
A round-up of the latest campaigns Mateus Rosé Mateus Rosé has invested £1.5m in a new TV advertising campaign for the summer. To drive home the...
Heineken shows its Continental roots with new ad campaign
07-Jun-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Heineken is putting its Continental roots at the heart of a campaign that includes the roll-out of a new dispense system for the beer. The brewer...
Alcohol advertising banned on children's sports kits
04-Jun-2007
Alcohol branding on children's replica sport shirts is to be banned under new marketing rules agreed by the drinks industry. This new restriction...
The moment of truth
22-May-2007
When was the last time you walked into a pub or up to a bar and knew, way beforehand, what you were going to order? Perhaps a pint of Guinness, a...
Tasty £2m push for black stuff
17-May-2007
Diageo is investing £2m in a new advertising campaign for Guinness to highlight how the black stuff tastes. The push will include the latest TV...
14-May-2007
Constellation Europe today announced the launch of a £5million campaign for its wine brand, Echo Falls. The campaign will include the brand's first...
More than a third of pub-goers say smoky venue is a turn-off
12-May-2007
A smoky atmosphere is the biggest reason for avoiding a pub or bar, according to a survey published by the Department of Health. The survey of 1,700...
MARKETING MUSCLE
10-May-2007
A round-up of the latest campaigns Pimm's Pimm's is to receive its first national advertising campaign as Diageo ploughs £3.5m into the summer...
Scamsters besiege pubs
03-May-2007 By James Wilmore
Pubs are being besieged by bogus calls over advertising space as scamsters use increasingly sneaky techniques to catch publicans out. Since launching...
Pimm's gets a massive £3.5m summer push across the nation
03-May-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Pimm's is to receive its biggest support push yet with its first national advertising campaign as Diageo ploughs £3.5m into the summer favourite....
Young's unveils new advertising
26-Apr-2007
Wells & Young's has unveiled its first advertising campaign for Young's Bitter since the creation of the new brewing company last year.The...
Midori given new look and taste
19-Apr-2007
Melon liqueur Midori will have a new bottle and improved recipe in the UK from May as part of a £20m global investment over the next five years. To...
11-Apr-2007
Advertising Standards Authority says fish-hook smoking ads were distressing to children
C2 is the beer of the future in Carling's major ad campaign
05-Apr-2007
Coors Brewers has launched a new advertising campaign for C2 - its lower-strength version of Carling. The £3m campaign started airing last Sunday...
Magners keeps its bottle and ups marketing with bigger spend
29-Mar-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Magners has ruled out a move into draught as it puts its focus entirely behind the pint-bottle format. The decision puts an end to months of...
06-Mar-2007
WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers. The ads will continue the 'off-beat'...
Beware of advertising scam
01-Mar-2007
Scam advertising companies are stepping up their pursuit of licensees. The companies telephone the pub offering advertisements for magazines for...
THE GUV'NOR Dennis Griffiths
22-Feb-2007
The licensee of the Miners Rest, Barnsley, Yorkshire, wishes the pubcos luck in organising a national TV advertising campaign A little bird told me...
Smartbox licensees plan for legal action
08-Feb-2007 By Ewan Turney ewan.turney@william-reed.co.uk
More than 100 licensees are weeks away from launching legal action against the finance companies who bankrolled their Smartbox agreements. Bill...
Guinness unveils hands-on advertising
02-Feb-2007
Diageo has unveiled the latest execution in its award-winning ŒGood things come to those who wait¹ advertising campaign.The advert, called "Hands"...
Legal advice: When it doesn't pay to advertise
26-Jan-2007
In a competitive world where pubs and clubs are vying for business, regular promotions such as pub quiz nights, themed dining evenings or early-bird...
Carling spends £14m to Belong
30-Nov-2006
Carling is cosying-up to consumers in a £14m campaign to make them feel more attached to the brand. Despite being the country's top selling beer,...
The experience factor
30-Nov-2006
The writing is on the wall for traditional advertising, as experiential marketing becomes a sophisticated, engaging and important part of the mix,...
24-Nov-2006
Smartbox goes under leaving hundreds of licensees out of pocket.
Support for Stella
08-Nov-2006
Stella Artois has launched a new advertising campaign to try and reinforce the quality credentials of the brand.Adverts refering the different...
25-Oct-2006 By Tony Halstead
Brewer Shepherd Neame has had its knuckles rapped for a Bishop's Finger Kentish Ale ad which was judged likely to link alcohol with sexual activity.
Global Brands looks forward to weekends with a vodka kick
06-Oct-2006
Global Brands is stepping up the marketing for VK Vodka Kick with a new push aligning the RTD with weekend fun. The £1.3m 'V KEND' campaign is aimed...
Diageo challenges ASA decision
05-Oct-2006
Diageo has called for an independent investigation into a decision by watchdogs to uphold a complaint against TV adverts for Smirnoff Ice. The...
Lucky Smirnoff drinkers can win the chance to live like a Czar
28-Sep-2006 By Rosie Davenport
Diageo is offering drinkers the chance to win a taste of the high life in a £2m giveaway for Smirnoff. The "Win the life of a Russian Czar"...
Festive build-up for Diageo
22-Sep-2006
Diageo is backing its major brands to the tune of £25m in a bid to build sales in the run-up to Christmas. The package includes a £5m TV, radio...
15-Sep-2006
The drinks industry has defended its sponsorship of major events after a call for the government to ban brewers from sponsoring live music and...
Drink ad accused
14-Sep-2006 By James Wilmore
Health officials have hit out at drinks advertising for undermining the Drinkaware Trust's message on responsible drinking. A WKD advert which...
Leodis accused of wrongly advertising BII courses
07-Sep-2006
Leodis Retail Partnerships has been forced to change its website after advertising BII qualifications without permission. The Leeds-based company...
Licensees continue to contact The Publican over scams
20-Jul-2006
Floods of licensees have contacted The Publican claiming they have been ripped off by rogue advertising companies. Following the exclusive story last...
Scam advertising companies target licensees
13-Jul-2006
Scam companies offering advertisements in magazines they claim are for the emergency services are stepping up their pursuit of licensees.The Publican...
Leffe builds on quality image
12-Jul-2006
InBev has launched a new advertising campaign to support Leffe, its increasingly popular speciality beer brand.The campaign, which will run for 10...
Sheps fancies its chances...
01-Jun-2006
Shepherd Neame has launched a new advertising campaign for its award-winning Bishops Finger Kentish Strong Ale.The £250,000 campaign will see...
The message on responsible drinking
01-Jun-2006
A man out for a night drinks too much and ends up ruining it by almost punching someone. A woman at a party is too drunk to stand. These scenes may...
04-May-2006 By Lucy Britner
Food critic and media mogul Michael Winner has been banned for life from Novelli's White Horse pub in Harpenden. The Death Wish film director - now...
08-Mar-2006 By Iain O'Neil
The Advertising Standards Authority has rejected a complaint about a Beck's poster which showed a partially naked artist.
Cask Ale Champions: Beer From The Coast
17-Feb-2006
In the third in our series celebrating great champions of cask beer, we look at a great cask ale marketing campaign. Adam Withrington speaks to...
