Marketing

Better marketing through customer insight

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Supercharge your marketing strategy using guest insights

By Wireless Social

Digital communications are more important now more than ever to re-engage your guests and promote your brand. Here are our top tips on using data and insights in your marketing strategy.

Vote for the pub you want to see win now

Meet the GBPA Pub Heroes finalists – Business Continuity

By Nicholas Robinson

Despite all the odds, hundreds of pubs continued to trade during the coronavirus pandemic lockdown, with many of them not only maintaining decent sales through diversification, but also managing to serve the needs of their communities.

Shining a light: this category highlights the businesses that pivoted amid the pandemic

Great British Pub Awards

Are you a GBPA Hero? Business Continuity

By Ed Bedington

Lockdown hit pubs first and hardest, and while many operators were forced to shut up shops and weather the storm, some managed to pivot their operations and keep on trading.

Pub awards: this category celebrates pubs that have supported front line workers

Great British Pub Awards

Are you a GBPA Hero? Front Line Support

By Ed Bedington

One of the key difficulties faced during lockdown was supporting front line workers, and pubs did not shy away from the challenge.

Community offer: many pubs turned into shops during the coronavirus pandemic and we want to hear from them

Great British Pub Awards

Are you a GBPA Hero? Pub Shop

By Ed Bedington

When the chips were down and supplies were running low, pubs stepped up to ensure their communities were kept fed and watered, and now The Morning Advertiser (MA) is looking to recognise that.

Charity category: pubs have until Friday 24 July to enter the awards

Great British Pub Awards

Are you a GBPA Hero? Charity Champion

By Ed Bedington

Charity is a key part of most pubs’ DNA, and despite the challenges the corona crisis has thrown at the sector, pubs have continued to do their bit.

Team safety: the category will celebrate pubs that have gone above and beyond to look after their staff

Great British Pub Awards

Are you a GBPA Hero? Staff Welfare

By Ed Bedington

Staff welfare has been vital as the pub sector weathered the corona crisis storm, and now The Morning Advertiser (MA) is looking to recognise those operators that did a fantastic job looking after their staff.