Marketing

Landing in London: two airlines will offer more than 200 craft beers from the US at a special pop-up pub

Airlines to host American-themed craft pop-up

By Emily Hawkins

A pop-up pub showcasing hundreds of US craft beers will open this month in the latest marketing ploy by two airlines to attract UK tourists to cross The Pond.

Positive: Shepherd Neame posts strong sales results (pic: Jonathan Neame)

‘Food pubs are not dead’ says Shepherd Neame boss

By Nicholas Robinson

Recent upheaval in the casual-dining sphere does not signal the death of the eating-out market, but highlights the pitfalls of “putting all your eggs in one basket” instead of offering variety, according to Shepherd Neame chief executive Jonathan Neame....

New format: the bottle will be available across the on-trade and off-trade

Bud Light available in bottle

By Nikkie Sutton

AB InBev has launched its Bud Light beer in a 330ml bottle format, one year after the beer was introduced.

Coming together: the merger of Tesco and Booker was first announced in January 2017

Booker reports sales rise

By Nikkie Sutton

Food wholesaler Booker has announced that its total sales rose by 3.4% in the last quarter of 2017, with like-for-like sales up by 3.8%.

Overall winners: Camden Town Brewery took this year's Grand Prix award

Pete Brown: brands making a mark

By Pete Brown

The best of marketing in beer and cider is in rude health, as Pete Brown found at this year’s Marketing Awards.

Train to gain: sales increased with WSET spirits training

Training significantly grows spirits sales in pubs

By Nicholas Robinson

Premium spirits sales could be given a 16.9% boost if operators invest in the right training for staff, the results of a new Wine and Spirit Education Trust (WSET) study have shown.