RTDs 'here to stay' despite sales fears, says Beverage Brands
05-Sep-2003
Beverage Brands, the owner of WKD and Woody's, has refuted claims that the bubble has burst in the ready-to-drink (RTD) sector.Amid widespread talk...
The art of merchandising
14-Aug-2003
The following article is brought to you by Coors Brewers.Consumers can be influenced in their choice of drinks by product merchandisingWherever we go...
Bacardi bows to Bridget
07-Aug-2003
By John Harrington Bacardi-Martini has introduced a new wine-based spritzer to the on-trade in a bid to appeal to the "slighter older" female drinker...
Cider image boost
24-Jul-2003
Cider producers are hoping to replicate the marketing blueprints adopted by generic wine bodies as they look to improve consumers' perceptions of...
UK distribution of 5% Amstel stopped
24-Jul-2003
Only one version of Heineken's Amstel will be available in the UK after the Bulmer's distribution licence was terminated. The 5% abv bottled version...
Holsten Fusion axed as it fails to spark reaction
10-Jul-2003
By The PMA Team Holsten UK has "suspended" Holsten Fusion, the ready-to-drink mixture of 5% abv lager and fruit flavours it launched in 2001. The...
Licensees celebrate court win over JDW
19-Jun-2003
Licensees in Goole, North Yorkshire, have expressed their delight at the prosecution of JD Wetherspoon for incorrectly displaying local bar prices on...
CAMRA fears gastro threat
11-Jun-2003
Pubs should be forced to apply for planning permission before they can sell food to drinkers, according to members of the Campaign for Real Ale...
Bulmers gets shot of Sidekick
10-Jun-2003
The "everything must go" sale at Bulmers has begun with the sale of Sidekick to Halewood International.As predicted on thePublican.com on 8 May,...
Price discounts fuel wine dumb down'
29-May-2003
The relentless downward pressure on drinks prices has forced a producer to "dumb down" its wine and continue selling it under the same brand name,...
Technology: Electronic operations manuals
28-May-2003
A newly-launched electronic operations manual aims to automate routine tasks. Phil Mellows finds out more.One day, they say, we'll all be walking...
FAQ: Reaching your market
28-Mar-2003
I serve good beer, good food and it's a great atmosphere, surely that's a good enough reason for people to come to my pub?People have less time but...
Halewood launch is hot stuff
13-Mar-2003
By Claire Hu Halewood International says it is looking to revive a jaded "down-in-one" market with the launch of a new energy shots product. Red...
National nous
13-Mar-2003
JENNINGS: Many smaller regional brewers steer away from producing lager because of the costs involved in advertising and marketing a product that...
Sales and profits lifted at Urbium
06-Mar-2003
Late-night bar operator Urbium, owner of Tiger Tiger, lifted sales and profits last year but said market conditions would remain tough this year.The...
A price for your pub
04-Mar-2003
It's time to sell up, but do you really know how much your pub is worth? Michelle Perrett investigates.You're thinking it's about time to put your...
SWOT's brewing?
20-Feb-2003
The following article is brought to you by Coors Brewers.Knowing who your customers are is the key to successThe key to successful retailing today is...
Interbrew backs the Cask Marque
23-Jan-2003
by The PMA Team Interbrew is investing £500,000 in Cask Marque to help licensees ensure a high-quality drinking experience for pubgoers. The...
Agent is cautious after fruitful 2002
21-Jan-2003
Bettesworths, the Devon-based agent, has reported that 2002 was its best year ever for pub sales in its 60-year history.It was involved in over 100...
1Bye bye marginsOh look, chickens are returning to their dom
19-Dec-2002
High prices may be soaring, but drinks prices have been heading in the opposite direction. For years,JD Wetherspoon has been using cut-price products...
Walkers send in the S&S
16-Dec-2002
Walkers Snacks has announced a two-pronged attack on the snack market with the launch of Walkers Wotsits and the return of Salt & Shake.The salt...
Now you have the chance to see the PoP team in action. The c
12-Dec-2002
Question 1 Merchandising Merchandising is about using space, position and displays to drive sales because, once in the bar, the biggest factor...
Surviving January and February
11-Dec-2002
Phil Mellows looks at how to make the most of your business through the post-Christmas and New Year lull.January and February is the toughest time of...
Ensuring the
28-Nov-2002
price is right Many customers don't know the price of a pint, even after they've purchased it! Research also showed consumers are more interested in...
Focus on wholesaling
27-Nov-2002
Wholesalers have upped their game to compete with an increasing range of suppliers.Wholesalers have sharpened up their act in recent years. For the...
Malibu given pre-Christmas push by Allied
05-Nov-2002
Allied Domecq has targeted the UK on-trade as part of a major support programme for its recently acquired Malibu brand.The spirits giant is putting...
ScotCo dismisses Nike's claims as Nonsense
29-Oct-2002
Scottish Courage is pledging to continue with its John Smith's sales promotion despite the threat of legal action from Nike.The John Smith's...
Eager to be the creamof the crop
10-Oct-2002
This year's explosion in the cream liqueur market is set to continue with the launch of two new brands Talea Amaretto Cream and Drambuie Cream....
With research showing that consumers buy what theysee, merch
03-Oct-2002
Merchandising is about using space, position and displays to drive sales because, once in the bar, the biggest factor affecting drink choice is...
Wine offers huge potential
22-Jul-2002
Marketing wine in the right way will boost profits.Paying attention to how wine is marketed is not only fundamental to how a pub decides upon its...
Football fever for Punch lessees as text message promo kicks off
22-Jul-2002
Punch Pub Company licensees are bracing themselves for a prolonged dose of football fever as part of a text message promotion in association with...
Sebor's reusable absinthe pipe set to spark controversy
02-May-2002
Sebor is looking to strengthen its position as the UK's best- selling absinthe with the launch of a new "sipping pipe". The move to introduce the...
Allied set to kickstart liqueur category with Tia Maria spin off
29-Apr-2002
Allied Domecq Spirits & Wine (ADUK) is looking to reinvigorate the liqueur category with a major expansion of its Tia Maria brand.As part of a...
Bit of raunch from Gordon's in bid to revamp gin category
18-Apr-2002
GuinnessUDV (GUDV) is set to give the flagging gin market a much-needed tonic with the launch of a new raunchy advertising campaign for its Gordon's...
Dip in profits expected for Wetherspoon
27-Feb-2002
City analysts have been watching JD Wetherspoon with interest to see if the company's cut price promotions during January have harmed profits.The...
Marketing your wine offering
27-Nov-2001
Although pub wine sales are increasing overall, it is still necessary to let customers know that your venue takes wine seriously. John Porter looks...
Bass boosts Reef with a £9m marketing drive
14-Nov-2001
TV ad marks the start of a campaign to push Reef into top threeBass Brewers has underlined its commitment to its still Reef brand by announcing a...
The perfect pour
18-Oct-2001
The traditional branded beer tap, a vital marketing tool for brewers, is under threat from a shift in pub design. Ben McFarland investigatesA...
Popular locals go under the hammer in rare auction
04-Sep-2001
Two rural pubs, both of which are being sold in unusual circumstances, have gone on the market to be sold at auction.The White Hart Inn in Bodmin,...
Maxxium becomes world's third biggest drinks supplier
28-Mar-2001
Maxxium, the marketing and distribution company has taken on board a fourth partner, Sweden's Vin & Sprit (V&S), to become the world's third...
Marketing and technology fuse together in new spin on pub entertainment
22-Mar-2001
Flat hats and pints of Boddies are still visible in Bolton's Wine Lodge, but up the road at Yates Group's swish headquarters they are working on...
Sherry renaissance headed by relaunch of Tio Pepe brand
19-Mar-2001
Rumours of a sherry renaissance have been substantiated by Gonzalez Byáss' decision to relaunch its dry fino Tio Pepe brand. The sherry category has...
Stella Artois in freetrade drive
14-Mar-2001
Interbrew UK is targeting freetraders in an effort to further increase distribution of premium lager brand Stella Artois.Only around one in five (22...
Two more PPSs aunched despite a cramped market
14-Mar-2001
Another two premium-packaged spirits (PPS) have been launched into the on-trade despite fears from within the industry that the category is at...
Bass ends 'period of great change' for the business
14-May-2000
Bass has signalled an end to its drive to shake up its business which saw the disposal of more than a third of its pubs.But the company added it was...
Real ale set for publicity drive
24-Apr-2000
The Campaign for Real Ale is to mount its biggest-ever publicity drive with generic advertising for cask beer.Support for the move will come from...
C-T shake-up sees profit success
06-Dec-1999
Carlsberg-Tetley (C-T) has reported better-than-expected profits after focusing on key brands and cutting costs.The Northampton brewer's operating...
