Marketing

Brain's profits fall 11.5%

Brain's profits fall 11.5%

By The PMA Team

Wales's biggest brewer and retailer, SA Brain, has reported a slowdown in growth after a very challenging year. The company has reported a drop in...

Mighty marketing?

Mighty marketing?

Advertising is key to ale's growth - but are brewers getting it right? The dwindling marketing budgets afforded by some of the national brewers to...

In Season

In Season

Claire Power, product marketing manager - fresh produce, Pauleys: From late July, super sweetcorn on the cob becomes available. We source this from...

Basking in success

Basking in success

Philip Davison tells Ewan Turney how a marketing seminar helped him achieve £750,000 worth of sales at the Wadworth-owned Sun in the Wood, in...

Big heads the future says Heineken

Big heads the future says Heineken

By Iain O'Neil

Heineken UK announced today full details of its new multi-million pound marketing campaign and the launch of 'Continental Draught'. Heineken hopes...

S&N to spend £7million buying a round

S&N to spend £7million buying a round

Scottish & Newcastle is putting £7m behind this year's 'Biggest Round' initiative - where it buys punters an S&N brand drink to try. It aims...

THE GUV'NOR

THE GUV'NOR

Peter Gatling Be professional in your promotion, says the licensee of the Merry Harriers in Clayhidon, Devon Text-book marketing wisdom talks about...

It's a mystery

It's a mystery

WHATEVER YOU think of your pub, and the wonderful ideas you have for making it a success, it is the customer who will tell you whether it really...

Alex McGill

Alex McGill

director of marketing Venners stocktakers You should forbid your staff from having money on them whilst they are behind your bar, but you will need...

Shepherd Neame unveils LFLs up 4.8%

Shepherd Neame unveils LFLs up 4.8%

By Mark Wingett, M&C Report

Shepherd Neame unveils like-for-like sales growth of 4.8% in its managed pub business for the six months to 30 December 2006.

WKD launches new TV ad campaign

WKD launches new TV ad campaign

WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers. The ads will continue the 'off-beat'...

THE AGENTS

THE AGENTS

Barney Bettesworth Director, Bettesworths What are the best ways to market your pub? Initially, you need to be able to appraise it honestly,...

THE AGENTS

THE AGENTS

Stephen Taylor Managing Director, Guy Simmonds Firstly, I would like to wish all the readers of the Morning Advertiser and our past, present and...

Inbev concludes 'tough reorganisation'

Inbev concludes 'tough reorganisation'

InBev UK has concluded "a tough reorganisation" of its marketing department with a number of people choosing to leave. Devin Kelly, the company's...

Making a SMART bomb

Making a SMART bomb

As pubs compete more for their share of the leisure pound, a well-executed marketing strategy has become essential, says Geoff Brown, marketing...

Support for Stella

Support for Stella

Stella Artois has launched a new advertising campaign to try and reinforce the quality credentials of the brand.Adverts refering the different...

MyShout

MyShout

By David Elliott

Social marketing will get us all in the end - but maybe that's not such a bad thing, says David Elliott You may not have noticed yet, but the health...

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New brewer Wells & Young's aiming high

By Andrew Pring

The new Wells & Young's Brewing Company starts trading next Monday with plans to increase combined barrelage by 20,000 to well over 500,000...

THE AGENTS

THE AGENTS

I have been valuing and selling pubs for more than 40 years and am always surprised at the vast number of times I am asked for my top-10 tips for...

WKD's category management campaign

WKD tracks down sales data

By Rosie Davenport

Beverage Brands is unveiling a new category-management initiative to help licensees make the most of space in their fridges. Based on AC Nielsen's...

Support for anti-ban campaigners

Support for anti-ban campaigners

By Iain O'Neil

A campaign group which is seeking to overturn the Government's proposed smoke ban has been "astounded" by the financial support it has been pledged....