In season: Summer flavours
28-May-2008
John Martin, product marketing manager, Prime Meats: The Welsh spring lamb supply will be in full flow by June, offering fantastic quality. Racks are...
27-May-2008 By MA reporter
Head of On Trade Customer Marketing, Carlsberg UK The key to successful promotion of any supporting event lies in 1) awareness, make sure consumers...
23-May-2008
Licensees and potential licensees are urged not to miss the BII's Better Business Roadshows. The shows include presentations by Britvic on how to...
Pimm's sees sunny side
22-May-2008
Diageo will be investing in a national marketing campaign for Pimm's in an effort to drive summer sales. The £5.1m campaign will include...
21-May-2008 By The PMA Team
Beer volume losses in pub sector have occurred because industry has passed value tipping point against off-trade, says M&B boss
Regent Inns' sales go Walkabout
16-May-2008 By Hamish Champ
Regent Inns today admitted its Walkabout bar business has seen a double digit decline in like-for-like sales in the last four and a half months.In an...
13-May-2008 By Ewan Turney
Enterprise Inns has recorded an 11% slump in profit before tax for the six months to 31 March
Diageo sales on track
08-May-2008
The global credit crunch appears to have had little impact on Diageo, with the world's biggest spirits company reporting sales growth of seven per...
Tesco under fire from ALMR
08-May-2008
A leading trade body has branded Tesco "hypocritical" for selling below-cost alcohol over the Bank Holiday weekend.The Association of Licensed...
Sign up for a Pub Food product trial
07-May-2008
The Publican is looking for a new wave of pubs to take part in product trials to be featured in the Pub Food section of the magazine and on...
06-May-2008
Excellent standards in all areas, combined with the ability to surprise and delight, is the only way to gain and retain business in the current...
01-May-2008 By The PMA Team
Welsh brewer and retailer SA Brain has reported a slight rise in profit after tax despite challenging market conditions. For the year to 30 September...
30-Apr-2008 By MA reporter
In my opinion, loyalty schemes can be a good idea if your target market is heavily weighted towards, for example, the student market, which can be...
Cobra relaunches with new design and sampling scheme
28-Apr-2008
Cobra has redesigned its packaging and launched its first ever nationwide sampling campaign.The moves, part of a £14m annual marketing spend, are...
28-Apr-2008 By Ewan Turney
Suffolk based brewer and operator Adnams plans to double operating profit within five years. Speaking at the company's AGM, executive chairman...
Beam Global relaunches Sauza tequila
17-Apr-2008
Beam Global UK is relaunching Sauza Blanco and Sauza Reposado with new look packaging as part of a £650,000 marketing investment in the tequila...
Pubs slowdown on way
17-Apr-2008 By Joe Lutrario joe.lutrario@william-reed.co.uk
A slow period for the market has been predicted after a rush of sales to beat the changes in CGT tax and the effects of the downturn in the economy...
09-Apr-2008 By MA reporter
Pudduck's CV BackgroundWith more than 10 years' experience in sales & customer marketing, Imogen Pudduck started life working for toy...
09-Apr-2008 By MA Reporter
Scott's CV BackgroundDavid Scott began his career at Greene King in 1999, working as assistant brand manager on Greene King IPA and Abbot Ale. He...
Appletiser launches 'younger sister'
05-Apr-2008
Appletiser is following up the success of its Peartiser variant with the launch of a range of mixed fruit soft drinks, branded Fruitiser.The three...
04-Apr-2008 By MA
To say it has been a difficult year for the trade is an understatement. The smoking ban was quickly followed by a poor summer, food and beer prices...
Herrljunga phones home
03-Apr-2008
Swedish cider maker Herrljunga is replacing the product line-up that carries the company name in the UK with a new brand called +46. The brand...
Cordial trade re-launch
03-Apr-2008
Premium soft drinks producer Bottle Green is looking to increase its presence in the on-trade a year after being bought by a private equity company....
Meet the marketing masters
03-Apr-2008
In a new initiative to help you through a difficult year, the MA has pooled the resources of six leading industry experts To say it has been a...
Herrljunga to be relauched at Publican Live
01-Apr-2008
The Liverpool-based drinks company signed a deal to distribute and market the brand last November.However, Halewood has now revealed that from the...
Wine can be key to making more money at the bar
01-Apr-2008
The consumer is screaming out for a wider selection of wines by the glass, according to new research.Information compiled by industry market research...
LETTERs
13-Mar-2008
Tough action to combat bingeing I write with regard to the general hand-wringing over binge/underage drinking that is now a plague on all of our...
10-Mar-2008 By Noli Dinkovski
Budweiser is launching a major UK-only ad campaign to bring out the core values of the brand. True Dedication will focus on the care that goes into...
Budweiser resists off-trade discounting in drive for authenticity
10-Mar-2008
Budweiser is putting a new focus on quality and authenticity in its UK marketing - and is pledging to resist pressure to discount the brand in the...
Magners to go draught in May
06-Mar-2008
By Noli Dinkovski noli.dinkovski@william-reed.co.uk Magners is to launch in draught from May, selling exclusively through Coors Brewers. Producer...
Supermarkets plan Easter price wars
06-Mar-2008 By Ewan Turney ewan.turney@william-reed.co.uk
Supermarkets are hotting up for an Easter beer price war despite last week's responsible retailing rhetoric. Last week, Tesco said it wants to raise...
Hot topic on the web this week
06-Mar-2008
Asda bans late-night booze sales Michael Kheng, consultant, Lincs Between midnight and 6am their sales of alcohol must be very low so the...
The Agents
28-Feb-2008
David Broschomb Negotiator Fleurets, Leeds office When you are looking to take on a new business, there'll be no shortage of advice being thrown...
JDW launches £50 voucher deals
28-Feb-2008
JD Wetherspoon (JDW) has mailed out a brochure to customers with vouchers worth up to £50 in an aggressive marketing move. The coupons, which are...
19-Feb-2008 By Ewan Turney
A second brewer has warned of beer price rises in all markets following an increase in the cost of raw materials
Ask An Expert: the Cheltenham Festival
15-Feb-2008
Many of my regulars are keen racing punters. How can I make the most of the upcoming Cheltenham Festival? The Cheltenham Festival - held on March 11...
SoCo looks to own February
31-Jan-2008
Southern Comfort is planning on 'owning' February with the launch of the SoCo Mardi Gras Month. Activity throughout the month will see SoCo pushing...
Everards' Bremner excited by new challenges
21-Jan-2008 By Hamish Champ
Everards commercial operations director David Bremner has revealed that his departure from the Leicestershire brewer, announced earlier today, has...
21-Jan-2008 By The PMA Team
Sports Cafe, the chain that went into administration last week, saw a 23% decline in like-for-like sales in December, according to figures leaked to...
16-Jan-2008
Smoking ban and declining consumer confidence cited for profit drop
09-Jan-2008 By Mark Wingett, M&C Report
The Restaurant Group has described trading for the final quarter of last year as "subdued"
No price war for Premium Bars & Restaurants
08-Jan-2008 By Hamish Champ
Mark Jones, chairman of Premium Bars & Restaurants (PB&R), said he would be "extremely reluctant" to allow his business to become embroiled...
Brands comment
22-Nov-2007 By Rosie Davenport
Less television more reality Marketers are sometimes prone to making the occasional spurious remark, such as one a few years back who told me the key...
Ale makes play for sport
15-Nov-2007
Through their multi-million pound sponsorships, lager brands have long been associated with sport. Now the ale brewers are looking for a piece of the...
Mixability: Mixing the Mexican
13-Nov-2007
"The problem with tequila is, if you go out on the street and ask 100 people what they think of tequila, 99 will say 'no way, I remember that from...
Moorhouse's unveils TV ad campaign
09-Nov-2007
Lancashire brewer Moorhourse's has announced the launch of a new TV advertising campaign.The advert, which will be shown in the Granada and Yorkshire...
Guinness reaches Tipping Point
08-Nov-2007
Diageo is today unveiing 'Tipping Point', a new £10m advertising campaign for Guinness.Carrying on the 'good things come to those who wait' message...
JW Lees launches Grip Glass
08-Nov-2007
Brewer and retailer JW Lees has launched a unique pint glass. The Grip Glass has grooves to fit the hand, allowing a proper grip on the glass....
Pubfolio sale withdrawn
01-Nov-2007 By The PMA Team
A package of 340 tenanted Pubfolio pubs has been withdrawn from the market after bidders failed to meet the £100m asking price, according to...
Responsible message gets across
18-Oct-2007
Diageo GB says that its responsible drinking message has been effective, with two in three people likely to consider drinking sensibly having seen...
