One in 16 people drink gin every day

By Nikkie Sutton

- Last updated on GMT

Favourite tipple: some 77% of those surveyed consider gin as their primary choice of alcoholic drink
Favourite tipple: some 77% of those surveyed consider gin as their primary choice of alcoholic drink
New research has revealed the nation's favourite gin brand and the fact that one in 16 consumers drink gin each day.

The research, which was carried out ahead of World Gin Day on 9 June, found that Edinburgh Gin is the most popular choice of gin brand, closely followed by Hendrick's, Brockmans and Gordon’s.

Commissioned by national events business The Gin Fayre, the study of 500 British adults also revealed that more than three quarters (77%) of people consider gin a primary choice of alcoholic beverage and one in 16 drink gin on a daily basis.

The figures underline the nation’s passion for gin in recent years and there are now 315 distilleries in the UK​ – more than double the figure five years ago.

The research also highlighted that gender, age, salary and living situation does not affect whether or not a person is more likely to drink gin but location does.

Sociable drink

Some 70% of people are more likely to drink gin at home rather than in a bar, pub, night club or restaurant.

However, of those included in the survey, two in five said gin was worth paying more for and more than half said they viewed gin as a sociable drink.

The study also showed that under-25s were more likely to drink gin out of a highball glass and those aged over 50 would rather opt for a Copa de Balon glass.

Those aged between 25 and 50 said the type of glass did not have an impact on their gin drinking experience.

The Gin Fayre, which launched in Scotland in 2017, allows visitors to try a selection of distilleries from across the globe, alongside masterclasses, cocktails, goody bags and free samples.

Enjoyed by all

Founder and managing director Jasmine Wheelhouse said: “There is no denying that gin is undergoing a huge revival; it’s such a flexible drink that can be enjoyed in a variety of different ways and the simplicity of its production is what makes it such a popular choice of alcoholic beverage.

“Our research has made it clear that the gin surge we are experiencing is showing no signs of slowing down.

“Once known as ‘mother’s ruin’, gin is now a beverage enjoyed by all ages, genders and social backgrounds.

“The research has helped us get into the mindset of our customers and understand their gin buying habits so we can continue to deliver exciting gin events up and down the country.”

Related topics: Spirits & Cocktails

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