Will canned wine replace bottles?

By Robert Mann contact

- Last updated on GMT

Rising trend: canned wine looks set to become a top alcohol trend in 2019
Rising trend: canned wine looks set to become a top alcohol trend in 2019
Canned wine looks set to become one of the biggest alcohol trends of 2019 as Millennials opt for smaller measures to avoid binge drinking.

Among those jumping on the bandwagon is wine manufacturer Mirabeau en Provence, which is planning to release its award-winning rosé in a can in the UK from next year.

Stephen Cronk, the company’s co-founder, said canned wine acts as a means for those who would rather buy a single measure rather than a whole bottle.

“One of the most exciting trends in wine is high-quality wines being sold in cans,” he exclaimed.

“Cans are lighter to transport than bottles and are recycled more than glass, which means it’s a greener option than bottles.”

Small carbon footprint

Provenance wine expert Pamela O’Neil agreed that canned wines environmental credentials are a factor in their popularity.

“Aluminium cans leave a relatively small carbon footprint as they’re lighter than glass and require less space and packaging to transport, and, like glass, can be 100% recycled, indefinitely, without material degradation,” she said.

WineSociety company co-founder and CEO Angela Allison said wine in a can is growing at a “rapid rate” in the US and is only a matter of time before it catches on in the UK.

Online first

“I think it could definitely grow to be 30% of the category within five years,” she said.

“Almost 30% of craft beer is now sold in cans, and we anticipate wine to follow in the footsteps of craft beer.”

Allison’s company, which made its debut in January of this year, first began selling cans of her red, white, rosé wine online.

“We anticipate the sales growth to be as fast or at a faster clip than the growth of craft beer in cans,” she reiterated.

Related topics: Wine