Greene King staff embark on ‘relentless’ charity cycle

By Emily Hawkins contact

- Last updated on GMT

Gruelling journey: team members from Greene King will cycle 420 miles to raise funds for charity Macmillan
Gruelling journey: team members from Greene King will cycle 420 miles to raise funds for charity Macmillan

Related tags: Greene king

Greene King staff will cycle hundreds of miles from the brewer’s head office to the Scottish coast to raise money for a cancer charity this week.

A group of 19 team members from the pubco will cycle 420 miles from its Bury St Edmunds’ headquarters to its Belhaven Brewery on the east coast of Scotland.

The team set off yesterday (10 September 2019) and will arrive at the end of the week, with stops on the way including in York and Newcastle.

The ‘ultimate brewery tour’ is in aid of Macmillan Cancer Support, a charity the pubco has raised £6m for since 2012.

GK financial director Jeff Addison is one of those embarking on the challenge after experiencing cancer himself.

He said: “Cancer wasn’t something I expected to get and only after being diagnosed did it sink in that we are all at risk.

“Having been through the cancer journey and lucky enough to recover from it, I want to give something back, whether that be through raising funds towards prevention and care, promoting awareness of symptoms or talking to people about the journey, it’s important that everyone is given support when they need it."

Unique and special

Greene King chief executive Nick Mackenzie spoke of his pride at the team members on the challenge.

He said: “[Cycling] 420 miles in four days is going to be pretty relentless. While I’m sure there will be testing times during the ride, the team has a great spirit and I know they’ll support each other.

“Our employees across the country take on all sorts of fundraising challenges for Macmillan but this is unique and special – cycling from our brewery in Bury St Edmunds to our brewery in Dunbar.

“I look forward to raising a glass of our beer and congratulating them on their success.”

The company ultimately raised more than £700,000 for Macmillan grants, one-off payments to help people cope with the financial impact of cancer, from its annual ‘Macmillan May’ fundraising push earlier this year.

Related topics: Greene King

Related news

Show more

Follow us

Pub Trade Guides

View more


Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!