Launching this week, the Pub Flex app offers team members the opportunity to boost their income by picking up extra shifts or work around the school run.
St Austell Brewery people and communications director Tamsyn Allington said: “We acknowledge the way we all work has vastly changed in the last 50 years, and Covid only accelerated that change.
“Post-pandemic, it’s so important for hospitality businesses like us to offer balance, tangible benefits, and genuine flexibility, as well as career-paths for those who want to progress in the industry.”
There are no minimum number of weekly or monthly hours required to sign up to the app, where shifts and job vacancies will be posted regularly as soon as they become available, from front-of-house roles, to supporting kitchen crews, and housekeeping teams, all paying £9.50 per hour.
Furthermore, staff receive a £25 gift card to be used in the company’s pubs and brewery shops plus 10% off food and drink in its managed sites upon signing up to the app.
St Austell, which owns more than 170 sites and is one of the largest employers in the Southwest region, hoped the new scheme would attract new team members of all ages, all skill sets, and from all walks of life, no matter their circumstances or responsibilities.
This comes as the hospitality industry has continued to experience staff shortages amid an ongoing recruitment crisis, with data from the Office for National Statistics having recently revealed the accommodation and food services sector showed the largest rise in vacancies, 10,200, from April to June this year.
Allington added: “Once you experience hospitality, even in the toughest of times, it is an industry you passionately fall in love with.
“That’s what keeps people there - it’s the buzz, the energy, the incredible diversity of customers and experiences you can have.
“Having the chance to introduce such a phenomenal industry to work in, at a pace to suits everybody, will hopefully slowly build towards hospitality being a more desired industry for people to enter into.”