Soft & Hot Drinks

Feel Good Kids range

Feel Good factor for kids

By Sonya Hook

The on-trade soft drinks category is set to be shaken up by a raft of new products from the Feel Good Drinks Company. The soft drinks producer is...

Britvic refinance: good news for pubs

Britvic refinance: good news for pubs

By The PMA Team

A leading leisure analyst has described the news of Britvic's successful refinancing as positive news for pub groups and further evidence that banks...

This Water: on-trade launch

This Water joins on-trade

By Sonya Hook

Natural soft drink brand This Water is heading to the on-trade for the first time. The on-trade launch will see This Water packaged in a bespoke...

Vimto: brand update

Vimto to put fizz back into brand

By Robyn Lewis

Consumers bored with the usual soft drinks offerings are the target for a repositioned Vimto brand. Vimto Soft Drinks is investing £5m in the drink...

J2O: new look

Britvic spends £4m on redesigned J2O

By Robyn Lewis

Britvic has revamped its J20 range in a bid to reignite excitement in the brand and to make it more noticeable in back-bar fridges, it said. The...

Fruit Shoot: hoping to keep kids entertained

Britvic's Fruit Shoot boost

By Robyn Lewis

Britvic is hoping to boost family trade in pubs by helping licensees keep kids entertained for longer. The initiative forms part of the soft drinks...

Ocean Spray: £15m brand support package

£15m Ocean Spray push

By Sonya Hook

Cranberry specialist Ocean Spray has unveiled plans to develop its on-trade business, as part of a £15m brand support package for 2009. A new TV...

Red Bull: new energetic ads

Energetic new TV ads for Red Bull

By Robyn Lewis

Red Bull's quirky cartoon advert will return to the small screen this month, forming part of the company's plans to drive profits for the on-trade in...

Hot to stock

Hot to Stock

By MA reporter

Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the...

Driving safely: new push

Free Coca-Cola for customers in cars

By Sonya Hook

Around 2,500 pubs are offering a buy-one-get-two-free deal on Coke for designated drivers over Christmas. Coca-Cola Enterprises (CCE) is spending...

Cocaine: Controversial

Cocaine set to hit UK drinks trade

By Jessica Harvey

Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch. Speaking exclusively to the...

Cola innovation

Cola innovation

The largest category in the on-trade has long been dominated by two main players, but other brands are now getting in on the act Colas are getting a...

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

'Everyone loves football, especially a major tournamet, even if they may be a little disappointed that England didn't make it this time. I would...

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