17-Apr-2009 By The PMA Team
A leading leisure analyst has described the news of Britvic's successful refinancing as positive news for pub groups and further evidence that banks...
09-Apr-2009 By Sonya Hook
Natural soft drink brand This Water is heading to the on-trade for the first time. The on-trade launch will see This Water packaged in a bespoke...
Pete Brown: Soft drinks - 30p? Or £3.40? Your guess is as good as mine…
03-Apr-2009
Sadly man cannot live by beer alone. We're all aware of beer's manifold health benefits, but when beer drinking is both a personal vocation and a...
Drinks giants launch new training scheme
02-Apr-2009
The giants of the drinks trade have partnered to launch a major new barstaff training scheme.Coordinated by Cask Marque, companies including Diageo,...
02-Apr-2009 By Robyn Lewis
Consumers bored with the usual soft drinks offerings are the target for a repositioned Vimto brand. Vimto Soft Drinks is investing £5m in the drink...
26-Mar-2009 By Robyn Lewis
Britvic has revamped its J20 range in a bid to reignite excitement in the brand and to make it more noticeable in back-bar fridges, it said. The...
20-Mar-2009 By Robyn Lewis
Britvic is hoping to boost family trade in pubs by helping licensees keep kids entertained for longer. The initiative forms part of the soft drinks...
Britvic relaunches kids juice brand
11-Mar-2009
Britvic has relaunched market-leading children's soft drink Fruit Shoot, and added two new flavours to the range. Fruit Shoot has been given a new...
Coors launches 'one stop shop' for online ordering
10-Mar-2009
Coors Brewers has launched a new website to provide a "one stop shop" for freetrade customers ordering from the company.Licensees will be able to...
Comment: What's your drinks offer?
20-Feb-2009
I'm just coming to the end of the trawl of the country's finest pubs that always forms part of the judging for the Publican Awards at this time of...
19-Feb-2009 By Sonya Hook
Cranberry specialist Ocean Spray has unveiled plans to develop its on-trade business, as part of a £15m brand support package for 2009. A new TV...
Lucozade about-turn over recent launch
18-Feb-2009
Energy drink brand Lucozade Alert has been relaunched in cans, and a £2m marketing campaign has been promised to support the move.Lucozade has...
Watching the watchdog
16-Feb-2009
THERE IS finally some hope for pubs and drinks companies facing increased crackdowns on how they promote themselves.Mark Hunter, chief executive of...
05-Feb-2009 By Robyn Lewis
Red Bull's quirky cartoon advert will return to the small screen this month, forming part of the company's plans to drive profits for the on-trade in...
03-Feb-2009 By MA reporter
Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the...
New energy drinks from Coca Cola
29-Jan-2009
Coca-Cola Enterprises (CCE) will launch two new formats in its Relentless energy drink range across the on-trade next month.Relentless Origin and...
Opinion: Barrrr, Darling!
01-Dec-2008
The fourth series of Blackadder got great comic mileage out of a character simply because his name was Darling. If only such mirth could be found in...
Pepsi adds fizz to Britvic's results
26-Nov-2008 By Hamish Champ
Growing demand for its Pepsi and squash products plus a first full year's contribution from its Irish operation saw annual turnover at soft drinks...
Opinion: Decide the future of your drinks offer
21-Nov-2008
Speakers at the recent Publican Pub Trade Summit made one consistent point above all - and I believe deciding whether you agree with it is vital to...
Opinion: Why the secrecy, drinks producers?
10-Nov-2008
Am I alone in wishing there wasn't such a need for secrecy among drinks producers? At a time when the pub trade is crying out for a spark of...
Can new product innovation arrest declining sales?
30-Oct-2008
Drinks producers need to focus on developing new products in order to target changing consumer demographics among pub goers, according to a new...
'Britvic pub sales suffer as drinkers cut back'
25-Jul-2008 By Matt Eley Matt
Britvic, the British soft drinks maker, today reported revenue up 29.9 per cent in the first nine months of its financial year, but cautioned that...
New kid on the soft drinks block
23-Jul-2008
What is going on in the on-trade soft drinks market?In what was formerly a three-horse race between the utterly dominant companies Coca-Cola...
Red Bull Air Race support for on-trade
23-Jul-2008
Red Bull has announced a package of on-trade support based around the Red Bull Air Race, the aeronautical attraction which takes place in London on...
Controversy over Coca Cola price increases
22-Jul-2008
Controversy has erupted over the increased prices Coca Cola Enterprises (CCE) is charging for post-mix Coca Cola in a new format it has...
08-Jul-2008 By Jessica Harvey
Ocke Cokey managing director Garry Shepherd speaks exclusively to Morning Advertiser's Jessica Harvey about the impending UK launch of its...
Degrees in café culture
07-Jul-2008
It doesn't sound difficult. Pouring milk in a straight line and at a consistent flow, from a jug into a cup partially filled with coffee is not a...
Bar work as tough as being an athlete
04-Jul-2008 By Matt Eley Matt
Working in a bar is as "as mentally draining as being a barrister and as physically demanding as being an athlete" according to research by Red Bull...
03-Jul-2008 By Jessica Harvey
Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch. Speaking exclusively to the...
Water crisis hits trade
27-Jun-2008
Licensees in Northamptonshire are badly suffering because of a water bug devastating the county's water supply.The cryptosporidium parasite, which...
Cola innovation
19-Jun-2008
The largest category in the on-trade has long been dominated by two main players, but other brands are now getting in on the act Colas are getting a...
04-Jun-2008 By The PMA Team
Britvic has launched Pepsi Xtra Cold that gives consumers a flawless cola experience
Britvic launches Pepsi Xtra Cold
04-Jun-2008
The so-called extra cold revolution that has taken place in draught lager could be coming the way of soft drinks if the launch by Britvic of a...
Final drive for energy protection
29-May-2008 By John Harrington john.harrington@william-reed.co.u
Act now - complete the MA survey Hosts are urged to get involved in a final push to secure protection against being ripped off by energy suppliers. A...
27-May-2008 By MA reporter
'Everyone loves football, especially a major tournamet, even if they may be a little disappointed that England didn't make it this time. I would...
Britons shun lunchtime drinking
02-May-2008 By Tony Halstead
Drinking after work is now more popular, an SAB Miller survey shows
30-Apr-2008 By MA reporter
In my opinion, loyalty schemes can be a good idea if your target market is heavily weighted towards, for example, the student market, which can be...
09-Apr-2008 By MA reporter
Pudduck's CV BackgroundWith more than 10 years' experience in sales & customer marketing, Imogen Pudduck started life working for toy...
Big pubs face huge hikes in water bills
20-Mar-2008 By John Harrington john.harrington@william-reed.co.u
Bigger pubs and those that pay low business rates could see massive hikes in supplementary water bills. However, pubs in high ratings bands could see...
Soft drinks hit by bad weather
13-Mar-2008 By Graham Ridout
The worst summer on record and the effects of the smoking ban are said to have seriously damaged soft drink sales, according to research this week....
Take flight with MA and Red Bull
13-Mar-2008
The Morning Advertiser has teamed up with Red Bull to help pubs get involved in one of the most creative, exhilarating and downright loony events of...
Food pubs urged to serve free tap water
06-Mar-2008 By Joe Lutrario joe.lutrario@william-reed.co.uk
The Government and the UK's biggest water provider are urging the hospitality industry to offer free tap water to customers as a matter of course....
Raw and ready
18-Feb-2008
Britvic has officially announced the launch of a new premium Pepsi brand, exclusively to the UK licensed sector. Pepsi Raw has been created using a...
Pepsi launches Raw
11-Feb-2008 By Noli Dinkovski
Britvic has launched a new Pepsi made from natural ingredients exclusively for upmarket pubs and style bars. Capitalising on the growing demand for...
Hib joins health drink ranks
07-Feb-2008
The Hibiscus Drinks Company has added to the trend for healthier soft drinks by launching the UK's first "superflower" drink. Hib! is made from the...
'Soft drinks bigger gout risk than alcohol'
01-Feb-2008
Fizzy drinks can dramatically increase the risk of gout, it is claimed. As sales plummet over other health concerns, scientists revealed yesterday...
Red Bull pushes Sugarfree
30-Jan-2008
Red Bull has unveiled its plans for Sugarfree in 2008 with heavyweight support in the on-trade to raise consumer awareness, educate about product...
28-Jan-2008
Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...
Huge energy price hikes threaten pubs
10-Jan-2008 By John Harrington john.harrington@william-reed.co.u
Licensees are expecting big hikes in gas and electricity prices following news that Npower has increased rates for domestic users by about 15%....
Soft Drinks: Soft Commodities
17-Dec-2007
Which softs will sell in the year ahead? Here, selection of soft drinks brand owners give us their views on how the market might look in 2008, as...
