The company behind 1980s kid’s favourite, Um Bongo, is preparing to revive the juice drink following its starring role in Heston Blumenthal’s Channel 4 show, Heston’s Fantastical Food, on Tuesday night (11 December).
We are fast approaching what is becoming known in marketing circles as “empty 2013”. With no royal wedding, Diamond Jubilee or Olympics to rely on, marketing departments are radically re-thinking the way they’ll promote products and services next year....
Thor Drinks, a new UK company, is trialling an eponymous brand of soft drinks in UK pubs and bars in the hope of driving the adult soft-drinks category.
Soft drinks suppliers Britvic and AG Barr have announced that they have reached an agreement to merge to create a new company called Barr Britvic Soft Drinks.
Britvic has made available its Fruit Shoot kids soft drink range again after three variants were taken out of the market in July following a packaging safety concern.
Britvic claims it will be able to restock pubs with its popular Fruit Shoot drink in six weeks, after being forced to recall thousands of bottles last week for safety reasons.
An industry made up of lots of independent retailers tied in to buying their main products from big companies, and many of them struggling to cope with change and going out of business. It’s surprising that parallels are not drawn more often between petrol...
Diageo GB and Coca Cola Enterprises (CCE) have joined forces in a £3.5 million campaign to help the on-trade maximise sales opportunities and tap into consumers’ sense of patriotism around national events this summer.
Martin Sampson, out-of-home shopper marketing controller at Coca-Cola Enterprises, reviews progress on improving soft-drink visibility at the Great Lyde in Yeovil, Somerset.
Britvic and PepsiCo UK are to help pubs forge closer links with their local communities in a nationwide cross-brand initiative to transform neglected green spaces.
Red Bull have ploughed £1.5 million into a promotional campaign for its Sugarfree variant as it looks to drive awareness of the product's low calorific value among calorie-conscious customers in the on-trade.
Coca-Cola Enterprises (CCE) and Coca-Cola Great Britain will once again be offering free soft drinks to designated drivers, in partnership with the Department for Transport (DfT), over the upcoming festive period.
So summer has ebbed away and despite the dreams of all those who fantasised about 16 weeks of cracking weather — me included — once again it didn’t happen.
Britvic, the soft drinks maker, said this morning that its trading was in line with full-year expectations as it reported a slight increase in fourth-quarter sales.
Lavazza Coffee is the official coffee of the Wimbledon Championship for three years from 2011. The All England Tennis and Croquet Club announced the...
Soft-drink sales have withstood tough conditions and recorded slight growth in the on-trade, according to Britvic's annual report into the category's...
The Playboy brand has extended its merchandise and product line to include a new energy drink. Playboy Energy Drink is now available in the UK after...
Soft drinks have been generally a bit of a blind spot in our country's pubs. It's all too often that they're treated as an afterthought in the bar's...
Halewood International has added another spin-off to its Crabbie's range with the introduction of new soft drink, John Crabbie's Cloudy Ginger Beer....
Cast your minds back to January 2009. Barack Obama was inaugurated into the White House and the Icelandic banking system had just fallen off a cliff....
It's no secret that the traditional pub is a British institution. What's more, along with talking about the weather and being able to queue politely,...
The Coca-Cola company today pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious...
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