Soft & Hot Drinks

More operators sign up to Try January

More operators sign up to Try January

By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...

Kick Energy becomes Kick Start

New name for Kick Energy

By Robyn Black

Energy drinks Kick Energy is being renamed Kick Start as part of a rebrand of the range.

Fever Tree launches in India

Nick Clegg takes tonic water to India

By Robyn Black

They say you shouldn’t take coals to Newcastle or tea to China but posh soft drinks brand Fever Tree is taking tonic water to India.

Zeo Berryz to launch in September

Zeo Berryz to launch in September

By Max Carter

Zeo Berryz will be released in September - with the aim of offering a sweeter addition to the soft drink brand’s range.

Share A Coke launches in pubs

Share A Coke launches in pubs

By Robyn Black

Coca-Cola Enterprises (CCE) is bringing its successful “Share a Coke” campaign back to pubs and bars this summer.

Mintel soft drinks research

Drinkers urge pubs to make soft drinks 'more visible'

By John Harrington

Almost two thirds (61%) of carbonated soft drink (CSD) consumers believe pubs, bars and restaurants should make such drinks more visible to consumers, says new research that suggests people are moving away from CSDs because of perceived high sugar levels.

Soft drinks are becoming more stylish

Premium Soft Drinks Trends

By Jessica Mason

We’re on the brink of a pivotal moment for the way soft drinks are represented in pubs.For the savvy publican, the opportunity to showcase a range of premium soft drinks and suggest them as both a stylish and credible alternative to alcohol is ripe and...

how music and sound affects drinks

The science of drinking

By Robyn Black

As every kid who’s ever made a vinegar volcano knows, science is fun.

Bottlegreen launches 'infusion jars'

Bottlegreen launches 'infusion jars'

By Robyn Black

With the British elderflower harvest just around the corner, SHS Drinks is rolling out its second “handpicked for Summer” campaign for its posh soft drinks brand Bottlegreen.

The Big Interview: Catherine Salway, Redemption Bar

The Big Interview: Catherine Salway, Redemption Bar

By Phil Mellows

Sipping tentatively at a freshly-squeezed organic beetroot juice, Phil Mellows meets dry bar entrepreneur Catherine Salway and finds out what the licensed trade could possibly learn from a pub with no beer.

World Cup promotion for Coca-Cola

World Cup promotion for Coca-Cola

By Robyn Black

Coca-Cola Enterprises (CCE) is ramping up on-trade activity around its 330ml glass bottles, as it looks to make the most of Coke’s sponsorship of the 2014 FIFA World Cup.

New campaign for Coke Zero

Coke Zero the Hero

By Robyn Black

Coke Zero takes an “edgier” direction to attract a new generation of drinkers

Angry Birds Fruit Shoot campaign from Britvic

Fruit Shoots in Angry Birds tie-up

By Robyn Black

A tie-up with Angry Birds, the Finnish video game craze, will kick off a 2014 campaign for the Robinsons Fruit Shoot brand.

Monster Energy drink Alan Clark

The Big Interview: Alan Clark, Monster Energy

By Robyn Black

Alan Clark tells Robyn Black he has set his sights on Monster becoming the number-one energy-drinks brand in the UK after admitting that even he has been surprised by its remarkable growth.  

Glittery and gold drinks boost pubs and bars

Bling on the beverages

By Robyn Black

There has been a sudden influx of somewhat blingy beverages into the on-trade recently.

Coca-Cola Christmas ad

New Christmas campaign for Coca-Cola

By Robyn Black

Alongside the John Lewis Christmas campaign, Coca-Cola’s Santa’s truck ad is always a sure sign that the “holidays are coming.”

Coca-Cola share a coke

Coca-Cola brings 'Share a Coke' to pubs

By Robyn Black

The hugely successful Share a Coke campaign that has been running in the off-trade, in which the Coca-Cola logo is replaced with people’s names, is moving into the on-trade this week.

Soft Drinks Report 2013

Soft Drinks Report

By Nigel Huddleston

This should be a golden age for soft drinks. Consumers are becoming more health-conscious; politicians and medics are constantly telling the public that they have to drink less alcohol; the pub scene is awash with responsible drinking campaigns; many...

Zeo soft drink Russia

Russian soft drink Zeo to make UK debut

By Robyn Black

A new Russian soft drink, which has been developed to mimic the kick of vodka, but without containing alcohol, will be launched into pubs and bars in London and Brighton at the end of this month, alongside an £8m marketing campaign.

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