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We hear how My Sky Sports is helping Sky customers promote and drive their business

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Sky Sports continues to bring customers the best sporting events that matter most to their business. From traditional fan favourites through to a wide range of new and emerging sports, customers can rely on Sky Sports to bring them the biggest names and the biggest games. From the Premier League every week throughout the season to an amazing selection of live content and other money-making opportunities, Sky Sports is committed to ensuring customer’s investment in Sky Sports continues to help grow their business.

With 80% of licensees agreeing that it is the best for live sports, Sky Sports remains the number one choice for sport venues. However, it is not just the coverage that makes Sky Sports best in class, it is the business building opportunities that it provides, through My Sky Sports. There is a whole range of free and easy-to-use assets, bespoke to each customer, on My Sky Sports all designed to drive footfall, revenue and dwell time.

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Gary Butler, owner of The Bluebell in Bedford, has been a Sky Business customer since July 2016 and regularly uses the free Fixture Posters.

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“We couldn’t do without Sky Sports; it has been instrumental in our success. I started using the free Fixture Posters on My Sky Sports and they are a huge draw. I wish I had started using them earlier. It only takes three seconds from receiving the email to placing an order of our tailored posters. Everyone needs to take advantage of this tool; it is so quick, easy and the posters look great – they really pull customers in.”

As a MySkySports user you will receive a monthly email packed full of sporting information, including an easy to use fixture planner and top tips to help you promote sport, so you don’t miss an opportunity to make the most of your Sky Sports subscription.

1 in 2 customers check social media for fixtures

Fixture Planner

Facebook: @379doylestavern

“We show Sky Sports every day, football and horseracing are most popular with our regulars, however, with three Sky boxes in the pub, we knew we were missing a trick in getting new customers in. That’s when I checked out the Fixture Planner on My Sky Sports – you can post and promote upcoming fixtures directly from the portal to your own social feeds and it’s all free. I am now on there all the time posting what is coming up and we are seeing new faces in the pub each day!”

The ‘share to social’ marketing tool lets you advertise upcoming fixtures and events in just one click. Simply login to your MySkySports business account and select the fixtures that most appeal to you. It couldn’t be any simpler.


Not registered with​? Visit:​ or call 08442 414 652 to let us know your business email address and we can get you set up.

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