American Films

Toby Carvery launches customer loyalty app


Toby Carvery launches customer loyalty app

By James Evison

Toby Carvery has just launched a new app to offer multi-tier rewards to its customers with the aim of increasing customer loyalty. 

Kate and Wills: a day of celebration for Britain

Royal Wedding: how was it for you?

By Ewan Turney

The Royal Wedding is expected to have delivered a £500m boost to the nation's pubs and shops — but we want to know how you fared.

Thwaites: marketing campaign

Thwaites' pub marketing drive for bumper period

By John Harrington, M&C Report

Lancashire brewer and pub operator Daniel Thwaites has revealed a new marketing campaign for its pubs during for the expected bumper trading period...

McCoy's: £2m marketing boost

McCoy's to spend £2m on ad drive

By Sonya Hook

Man crisps brand McCoy's is to get a £2m marketing boost in a bid to target football fans this summer. The spend represents a 40% increase in media...

Booker: deals for customers

Booker to reward pub customers

By Ewan Turney

Food and drink wholesaler Booker is to reward its customers with special deals and cookery demonstrations in January. The "Thank You" events will...

Punch: 400 pub sales going through

Punch extends deadline for pub sales

By Ewan Turney

Punch tenants who have agreed to buy their pubs in the last month have been granted a four-week extension until the end of September to complete the...

Pring: some good signs from pubcos

The devil will be in the detail

By Andrew Pring

The biggest pubcos pledge fairness and reform, but what about the others — and what about the nitty gritty of their offers, asks Andrew Pring.

David Scott, Carlsberg UK

David Scott, Carlsberg UK

By MA reporter

Loyalty can be a time-consuming piece of activity if you start to get into lots of complicated conversations with your consumers — however, if you...

Drinkaware seeks new chief exec

Drinkaware seeks new chief exec

The Drinkaware Trust today launches its recruitment drive to find its first permanent Chief Executive. The appointment will replace the interim...

Going for promotion

Going for promotion

Are you making the most of promotions and events? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and...