American Films

Toby Carvery launches customer loyalty app


Toby Carvery launches customer loyalty app

By James Evison

Toby Carvery has just launched a new app to offer multi-tier rewards to its customers with the aim of increasing customer loyalty. 

Thwaites: marketing campaign

Thwaites' pub marketing drive for bumper period

By John Harrington, M&C Report

Lancashire brewer and pub operator Daniel Thwaites has revealed a new marketing campaign for its pubs during for the expected bumper trading period...

McCoy's: £2m marketing boost

McCoy's to spend £2m on ad drive

By Sonya Hook

Man crisps brand McCoy's is to get a £2m marketing boost in a bid to target football fans this summer. The spend represents a 40% increase in media...

Punch: 400 pub sales going through

Punch extends deadline for pub sales

By Ewan Turney

Punch tenants who have agreed to buy their pubs in the last month have been granted a four-week extension until the end of September to complete the...

Pring: some good signs from pubcos

The devil will be in the detail

By Andrew Pring

The biggest pubcos pledge fairness and reform, but what about the others — and what about the nitty gritty of their offers, asks Andrew Pring.

Going for promotion

Going for promotion

Are you making the most of promotions and events? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and...