Brand Owners

Marketing & Promotions: Money well spent?

24-Jun-2008

I would be fascinated to know just how much brand owners spend on promotions and point of sale material every year. It must be a significant amount....

We have promotional problems

17-Jun-2007

Brand owners need to sharpen up their act when it comes to drinks promotions in pubs and bars, according to exclusive research.A survey of more than...

Market forces

24-Nov-2005

With the future of British pubs looking uncertain in the face of stiff leisure competition, The Publican gathered together some top industry names to...

Trade Talk: Ian Stead

18-Nov-2005

Ian Stead, MD of marketing fulfilment specialist, MDA Limited, calls on brand owners to work closer with licensees on pub promotions.In an...

RTD focus: What would licensees like to see?

16-Sep-2005

Last week we heard from the RTD brand owners. This week it's the turn of the licensees. By Adam Withrington.Despite AC Nielsen statistics showing a...

At what price?

01-Sep-2005

Isn't it time supermarkets cleaned up their act too? Adam Withrington looks at a summer of drinks discounting.Over the summer months The Publican...

Access strictly forbidden…

29-Jun-2005

It's down to the licensee and the barstaff to sell the products - so surely it's common sense that they have access to a responsible brand owner?...

Climbing the ladder

19-Jan-2005

With so many drinks brands vying for space on the bar, it's hard to know which way to turn. Adam Withrington asks Myles Doran how Barracuda makes...

Backbar to the future

29-May-2001

The backbar of any outlet can be used to make up the minds of uncertain customers. John Porter reports on how licensees can best take...