Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

Pub-finder site’s cider call

Pub-finder site’s cider call

Pub-finder website Use Your Local has teamed up with O2 to encourage people into their nearest pub to try a Bulmers cider.

Bulmers: new packaging

Bulmers given a new look

By Robyn Black

A radical new look and a new red berry flavour for cider brand Bulmers are set to launch this summer. The packaging overhaul includes a new bottle...

Bulmers Summer Blend

Bulmers launches Summer Blend

By Robyn Lewis

A new pear and apple cider under the Bulmers brand marks the start of a "major investment and innovation programme" for the range, the Morning...

Apple appeal

Apple appeal

Cider is finally shaking off its negative image and - two years on after buying Bulmers - Scottish & Newcastle says it's never been more...