Link-up: O2 has teamed up with pub-finder site and Bulmers

Pub-finder site’s cider call

Pub-finder website Use Your Local has teamed up with O2 to encourage people into their nearest pub to try a Bulmers cider.

Bulmers: new packaging

Bulmers given a new look

By Robyn Black

A radical new look and a new red berry flavour for cider brand Bulmers are set to launch this summer. The packaging overhaul includes a new bottle...

Bulmers: Red Apple variant

Heineken launches Red Apple Bulmers

By Robyn Black

Heineken is to launch a second seasonal cider under its Bulmers banner — a Red Apple variant for autumn. The company said it wanted to capitalise...

Bulmers Summer Blend

Bulmers launches Summer Blend

By Robyn Lewis

A new pear and apple cider under the Bulmers brand marks the start of a "major investment and innovation programme" for the range, the Morning...

Apple appeal

Apple appeal

Cider is finally shaking off its negative image and - two years on after buying Bulmers - Scottish & Newcastle says it's never been more...