10-Apr-2024 By Gary Lloyd
Molson Coors, which owns brands such as Carling, Doom Bar and Madri, has announced it will invest more than £100m in its UK brewery and beverage network over the next five years.
26-Jan-2023 By Amelie Maurice-Jones
Carling has become the official beer partner to the Emirates FA Cup and Vitality Women’s FA Cup.
07-Sep-2022 By Rebecca Weller
Molson Coors Beverage Company has announced the launch of its first televised advertisement for its flagship brand, Carling, in two years.
16-Jun-2022 By Ed Bedington
An inter-pub football tournament has helped to raise more than £5,000 for Macmillan Cancer Support thanks to Greene King Pub Partners and Carling.
02-Sep-2021 By Nikkie Thatcher
Pub group JD Wetherspoon (JDW) is the latest company to be impacted by beer delivery delays to some of its pubs.
01-Feb-2017 By Liam Coleman
Beer giant Carling will roll out a hefty rebrand of its key lager and cider products in a bid to bolster its market position.
30-May-2013 By Robyn Black
A new £9.6m campaign for Carling lager takes the brand back to the laddish humour it became known for in the 1990s.
12-Oct-2011 By Noli Dinkovski
Molson Coors has started to roll out Carling Chrome to pubs after its launch to the off-trade in August.
19-Sep-2011 By Jessica Harvey
A new Carling television advert has been launched nationally by brand owner Molson Coors as part of a a £7.3 million investment into the brand in an effort to turn the lager into “a two billion pint brand”.
19-Jul-2011 By Michelle Perrett
Molson Coors has unveiled details of its £7.3m rebrand of Carling that will include the launch of a premium version of the brand. Under the...
15-Apr-2011 By Jessica Harvey
Carling is set to receive a £6m boost in the biggest promotion for the brand in five years — the promotion is named Carling Perfect Pint Experience.
11-Feb-2011 By John Harrington
The Carling brewer reports an 11% rise in sales in the UK and Ireland for 2010, citing a "strong focus on pricing".
17-May-2010 By Lesley Foottit
Carling brewer Molson Coors hopes to tempt one million people back into pubs this summer with drinks vouchers. Two million personalised vouchers...
Carling turns advertising in football grounds over to local pubs
21-Sep-2009
Pubs in Manchester, Bolton, Nottingham and Birmingham will be promoted on advertising hoardings during football matches this week thanks to Molson...
Adam Withrington: It is time to stop selling beer like it's perfume
04-Mar-2009
I just picked the latest issue of Marketing magazine. On its opinion page it asks four "experts" from its Marketing Society Forum whether "lager...
14-Jan-2009 By Ewan Turney
Coors is to splash out over £10m in a bid to get one million people back in pubs in 2009. The brewer has promised to double last year's £5m...
Coors pledges to lead lager fight
30-Nov-2007
Coors Brewers has promised a number of innovations through its Carling brand in 2008 to help drive sales in the flagging standard lager sector.The...
Carling targets Toon Army
21-Sep-2007
This weekend sees the launch of a marketing campaign for Carling in conjunction with Newcastle United Football Club
Carling spends £14m to Belong
30-Nov-2006
Carling is cosying-up to consumers in a £14m campaign to make them feel more attached to the brand. Despite being the country's top selling beer,...
24-Aug-2006 By Roger Protz
I returned home from work to find four cans of Carling in the fridge. "What are they doing in there?" I asked, close to hysteria.
The reality of marketing
21-Jul-2005
With big drinks brands among the leading players tied into sports sponsorship, we look at what those link-ups can actually mean to hard-pressed...
Brakspear buy
16-Oct-2003
Brakspear has bought its first pub in Wiltshire the Shears Inn at Collingbourne Ducis. The buy takes Brakspear's total estate to more than 100,...
Carling is waiting in the wings to make its mark
26-Jun-2003
The Scottish on-trade is patiently waiting for the Carling invasion to take hold. It's been something of a phoney war so far, with England's number...
Carling in £3m deal to back live music
23-Jan-2003
Carling has signed a £3m three-year sponsorship deal with live music venue operator McKenzie Group. The agreement includes plans to re-brand...
Carling signs £3m music deal
14-Jan-2003
Leading lager brand Carling will continue to make its mark on the music industry after its owner Coors brewers signed a £3m deal with the McKenzie...
Coors strikes the right notes with pub music initiative
03-Sep-2002
Coors Brewers has launched a 10-point plan aimed at helping licensees make the most of music in their outlets.Coors' brand Carling already has strong...
Coors to roll-out Carling Extra Cold
29-May-2002
Coors is looking to strengthen its hand in the lager sector this summer with the roll-out of a colder version of its flagship Carling brand."Carling...
Carling takes the High Road
11-Feb-2002
Coors Brewers, the second-largest brewer in the UK, is to push its flagship Carling brand into Scotland following the £1.2bn acquisition of the...
Out of its league...
29-Jan-2001
This season will be the last FA Carling Premier League after the drinks giant pulled the plug on its sponsorship. Ben McFarland looks at the reasons...
