Cellar Management

St Austell brewing director Georgina Young wins two awards

THE CASK PROJECT

St Austell brewing boss’s double win

By Gary Lloyd

St Austell’s brewing director Georgina Young has scooped two awards for her continued dedication to the beer industry.

Hook Norton brewer says US hopped kegged beers can go in cask

The Cask Project

Trendy US-hopped kegged beers are great in cask too

By Gary Lloyd

US brewers see cask as the pinnacle for beer and the latest craft innovations from the US can work just as well in the traditional dispense method, according to Hook Norton’s Andy Thomas.

Great scope: Andrew Bush says Greene King apprenticeships cover a huge variety of job roles

How the apprentice can become a master

By Gary Lloyd

A recent survey by Greene King found 19% of parents feel university is not the right choice for their children so The Morning Advertiser caught up with chief people & transformation officer Andrew Bush to find out about the opportunities offered with...

Record results: Jonathan Neame is confident for the future

‘Record revenues’ achieved by Shepherd Neame

By Gary Lloyd

Shepherd Neame CEO Jonathan Neame is confident “the turmoil of the past few years is now settling” as the company achieved “record revenues” in the 52 weeks ended 24 June 2023.

Arkell's shows support for Cask Ale Week

The Cask Project

Arkell’s is on board for Cask Ale Week

By Gary Lloyd

Wiltshire-based Arkell’s Brewery is making the most of Cask Ale Week and its head brewer is keen to tell people why we should all be quaffing the beer in its finest form.

What are you doing for Cask Ale Week?

The Cask Project

Bring in the customers with Cask Ale Week

By Gary Lloyd

It’s the time of year when licensees across the land need to be pushing their hand-pulled beers as Cask Ale Week begins on Thursday 21 September and runs until Sunday 1 October.

Greene King IPA cask sales boost for women's sport

The Cask Project

Greene King’s £250k pledge for women’s sport

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has pledged to donate more than £250,000 towards women’s sport after the England Lionesses’ amazing football World Cup campaign.

Partnership forged: The BII has joined with the Zero Carbon Forum as part of its Sustainability Champion Award, which is backed by Sky Business

BII partners with Zero Carbon Forum

By Gary Lloyd

The British Institute of Innkeeping (BII) has partnered with Zero Carbon Forum to support pubs on their sustainability journey as part of the BII’s recently launched Sustainability Champion Award.

A view to more rooms: Broad Street Townhouse in Bath, Somerset, pictured

Liberation Group to invest in more rooms across estate

By Gary Lloyd

Liberation Group will invest in expanding its accommodation offer after announcing like-for-like (lfl) sales on the rooms side of its UK business has risen by 14.7% in the first half (H1) of its current financial year (FY23).

Susan Chisholm talks about quality control at Greene King

The Cask Project

VIDEO FEATURE: Quality time at Greene King

By Gary Lloyd

Greene King quality control manager Susan Chisholm has worked for Suffolk-based brewer and pub operator Greene King for 45 years so she knows a lot more than most in the business.

Greene King food and beer pairings for summer

The Cask Project

Ideal food pairings for golden cask ales

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King has come up with some great food pairings for its golden cask ales to make the most of the hot weather.

Adnams draymen complete cellar training course

The Cask Project

Adnams puts draymen through cellar training

By Gary Lloyd

Brewer, distiller and pub operator Adnams has put 12 draymen through a BII qualification so they can advise their customers with confidence about how to store, handle and dispense cask ales.

Greene King to launch pins in July 2023

The Cask Project

Greene King invests in cask’s future with launch of pins

By Gary Lloyd

Greene King Brewery will launch cask pins to the market this July with the belief the 4.5-gallon unit container will be a key in ensuring quality for its beers – and helping secure the future of cask ale.

Otter Brewery launches 'new category' beer Fresh Ale

The Cask Project

Otter Brewery launches ‘new category’ beer

By Gary Lloyd

Family-run Devon business Otter Brewery claims to have launched a new category of beer that “bridges the gap between craft, cask and lager”.

Black Sheep Brewery to host Drink Cask Beer Festival for second year

The Cask Project

Black Sheep Brewery to host 2nd cask festival

By Gary Lloyd

Black Sheep Brewery is hosting a free-to-attend beer festival this weekend (28-30 April) that will feature beers from Yorkshire brewers such as Timothy Taylor’s and Saltaire.

Demand for Hogs Back Brewery cask from pubs rises

The Cask Project

Hogs Back sees uplift in cask demand from pubs

By Gary Lloyd

Demand for cask ales from Surrey-based Hogs Back Brewery is rising towards pre-Covid levels as the brewer has secured listings with a number of pub operators for its brands and new variants.

The Morning Advertiser Lock In Podcast episode 59

Lock In Podcast

Getting your cask offer right

By Ed Bedington

Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.

The importance of quality for the cask beer sector

The Cask Project

FEATURE: Cask gets a bad reputation at times

By Gary Lloyd

Cask beer is vital for north-west-based Robinsons Brewery but it must offer something on keg to boost its brand portfolio that is interesting and innovative – and quality is key to this.