Cellar Management

Why CMBC's Hobgoblin could help cask category

Seeking a younger market for cask

By Gary Lloyd

Cask is often associated with old men and an out-of-fashion drink but if modernising the beverage and bringing down the average age of the customer is the answer to reinvigorating the category – could Hobgoblin help the category?

Anspach & Hobday completes brewery expansion after fundraising

the cask project

Anspach & Hobday capacity hits 1.76m pints per year

By Gary Lloyd

London-based cask and keg brewer Anspach & Hobday has completed the expansion of its brewery following a crowdfunding drive that mean it is now capable of producing 1.76m pints per year.

Theakston's first ever collab is with craft brand Wylam

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Cask and keg brewers join for Theakston’s first collab

By Gary Lloyd

Yorkshire-based brewery T&R Theakston has joined forces with Newcastle-upon-Tyne’s Wylam Brewery to create Henry’s Pick – the first collaboration beer since the family brewer was founded almost 200 years ago.

Why beer styles only work with a certain dispense method

the cask project

If you love cask ale, is it OK to flirt with keg?

By Pete Brown

Since CAMRA’s foundation, some real ale devotees have insisted it’s the only style of beer worth taking seriously. But times have changed, and so has beer.

Big Bog Brewing named North West champion in SIBA awards

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Liverpool-based Big Bog wins SIBA regional award

By Gary Lloyd

Liverpool microbrewery Big Bog Brewing Co has won the Overall Champion Cask Beer Award at the Society of Independent Brewers (SIBA) North-West Independent Beer Awards 2022, which took place at the Bolton Beer Festival.

Beer Piper tips and online tool to work out beer waste

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Beer Piper launches beer-saving calculator

By Gary Lloyd

Beer line cleaning business Beer Piper has launched an online calculator to help publicans save money and offered six tips to help keep money in licensees’ pockets.

Sheffield's Kelham Island Brewery saved from shutdown

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Kelham Island Brewery saved from closure

By Gary Lloyd

Sheffield’s oldest independent brewery has been saved from closure by a six-strong group made up of beer, music and art fans.

Purity bucks trend on cask and charges more

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Purity pub charges premium price for cask

By Purity Brewing Co

Contrary to some preconceptions, when properly ‘looked after’ and poured, cask ales can range from cool, light, zesty and refreshing to dark, rich and complex, with an infinite variety of styles, flavours and aromas in between.

St Austell's Georgina Young on the need for expert cask beers

the cask project

Big boys have ‘dumbed down cellarmanship’

By Gary Lloyd

St Austell brewing director Georgina Young believes the art of cellarmanship is being dumbed down and, because cask beer is exclusively made only in the UK, it must be saved.

Salcombe gains St Austell listings and Theakston triples distribution of Summit

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St Austell lists Salcombe brew, Theakston triples distribution

By Gary Lloyd

South-west-based brewer and pub operator St Austell has recently listed cask and kegged beers from Salcombe Brewery while brewer T&R Theakston has seen the distribution of its Summit variant rise threefold since the start of summer.

Zero Carbon Forum: Mark Chapman says firms can cut carbon and save money on energy bills

Zero Carbon Forum: onus on operators to cut carbon

By Gary Lloyd

Not-for-profit eco-friendly group Zero Carbon Forum has argued the onus is on sector operators to cut their carbon footprints but they can also save on energy costs at the same time.

CMBC technical specialist John Fogg Q&A session

the cask project

All the technical help you need for cask

By Gary Lloyd

Adding a cask beer offering to your pub can be a great way to introduce a new revenue stream while paying homage to what many describe as the most quintessentially British of products.

St Austell Brewery talks about cask quality and give top tips

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Top cellar tips to ensure quality cask

By Su Stafford, St Austell Brewery trade quality manager

When it comes to cask beer, cellar management is key to achieving top quality and taste. St Austell Brewery’s trade quality manager, Su Stafford, gives her top tips.

Black Sheep Brewery and Salcombe to release new cask ales

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New cask ales to hit pubs UK-wide

By Gary Lloyd

Cask fans will be able to enjoy new beers from Black Sheep Brewery and Salcombe Brewery Co next month (July).

It’ll change your life: Maisie Adam joins Black Sheep Brewery’s cask campaign

Black Sheep partners comedy star to fight back on cask

By Gary Lloyd

Masham-based Black Sheep Brewery has launched the latest phase of its Drink Cask Beer campaign with the launch of a ‘mean tweets’ video starring comedian Maisie Adam that addresses haters of the cask category.

Dr Steve Housden talks about cask beer in quality and how to improve it

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Is it time to reform the tradition of cask beer?

By Dr Steve Housden, beer expert

I write as a lover of cask-conditioned ale and a veteran of some 40-odd years of brewing it, caring for it in pub cellars and, of course, drinking it.

Improve your offer: if you a new pub operator who wants to add cask ale to your range, we can help

The Cask report

Call for new cask ale operators

By Ed Bedington

With cask beer being a unique product for UK pub operators, it’s important to ensure pubs are maximising the opportunity and getting it right and The Morning Advertiser (MA) is now seeking new operators to the trade to help them lay solid foundations...

Unique product: cask ale is typically British and can't be recreated outside the pub (credit: Getty/urbancow)

Don’t undersell cask beer – it can’t be replicated at home

By Gary Lloyd

“There’s nothing like this.” Some of the more ‘seasoned’ readers may remember this as a hit song for soul singer Omar 30 years again when it peaked at number 14 in the UK music charts. However, the statement also rings true of cask ale.

Always a winner: Guinness is synonymous with sport, especially rugby

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Autumn International rugby was made for Guinness

By Diageo

With sporting events back in action, there is a fantastic chance for operators to re-engage with multiple occasions and cater for the pent-up demand for quality on trade experiences.

How can I get Heineken SmartDispense in my pub?

Free Heineken SmartDispense up for grabs

By Heineken

Heineken is giving twelve lucky operators the chance to win with SmartDispense over the next 12 months, inclusive of three years free services and line cleaning as well as additional staff training benefits and access to the Heineken Buying Club – all...

Best celler: ‘a great pint will always be in demand and will see your customers returning time and time again – especially key at a time when recommendations and repeat business are more important than ever,’ Heineken UK’s Jerry Shedden said.

Sponsored by Heineken

Perfect pints – born in the cellar, raised at the bar

By The Morning Advertiser

Even in the throes of a global pandemic, maintaining a stellar pub cellar is far from small beer, especially with potentially lower product throughput. The Morning Advertiser looks at how Covid-19 has shifted demand downstairs.

Cost cutting: a recent study by Beer Piper found the average pub wastes 20 pints a week with inefficient line cleaning


What cellar management tips can help reopened pubs save money?

By Jeff Singer, Beer Piper

With Britain’s pub and bar industry still riding out the Covid-19 pandemic, it’s natural that operators and bar managers will be looking at ways to operate as efficiently as possible when they open again.

Creating a best cellar: if your cellar runs smoothly, your business will too

How to create a best cellar

By Stuart Stone

Serving the best possible drinks is vital in keeping customers coming back – get it wrong and you can kiss those drinkers goodbye. But if you can keep your cellar in mint condition, you could make a real name for yourself

Cellar to glass

Cellar to glass

It has become as clear as a perfect pint that the traditional publican's craft of cellar management now requires a much broader set of skills and...

Cellar management

Cellar management

Over the next couple of pages, we focus on cellar management, with tips including how brewery courses are focusing on commercial benefits and the...