Cobra

Indian beer Cobra introduces sleeker new font to pubs

31-Jul-2012 By Noli Dinkovski

Cobra is continuing on its drive to become a top 10 UK beer brand by launching a new font to pubs.

Karan Bilimoria: the dream lives on

09-Jul-2010 By Phil Mellows

Lord Bilimoria is inextricably tied in with his greatest creation, Cobra beer. And, as Phil Mellows found out the two are still closely yoked today.

Cobra teams up with F Word winner

12-Jan-2010 By Lesley Foottit

Cobra has teamed up with the recent winner of Gordon Ramsay's F Word's Best Local Restaurant award in a campaign to encourage people to cook at home....

Comment: Molson Coors must help Cobra break out of curry house

08-Jun-2009

If Cobra can't crack the pub market now, it never will (see linked stories). The announcement of a joint venture between Molson Coors and Cobra Beer...

Unpaid bills put paid to Cobra Beer

05-Jun-2009 By Hamish Champ

Mounting unpaid bills were behind Bedford brewer Wells & Youngs' (W&Y) decision to cease production of Cobra lager three weeks ago.Cobra...

Bottled Beer: Bottles blaze a trail for Cobra

16-Sep-2008

When The Publican last spoke to Cobra, conquering draught was very much in the beer company's sights. "It is very important when you consider that...

Cobra: less gas means more chat

29-May-2008

Cobra Beer has unveiled the three characters who will be behind its major push into pubs. Using the strapline "Now you're talking", the...

Cobra relaunches with new design and sampling scheme

28-Apr-2008

Cobra has redesigned its packaging and launched its first ever nationwide sampling campaign.The moves, part of a £14m annual marketing spend, are...

Ade to the party

31-Jan-2008

Cobra's new chief executive tells Noli Dinkovski how the beer is set to become an established name in pubs Adrian McKeon is a firm believer that when...

Cobra buys first brewery

18-Jan-2008

Cobra has acquired its first ever brewery in India. The group, owned by Lord Karan Bilimoria, has acquired a 76% controlling stake in Iceberg...

A brand with bite

27-Jul-2006 By Hamish Champ

Pulling back from a planned stock market flotation can be cause for a few raised eyebrows, but Karan Bilimoria, who as a 27-year-old accountant...

Aiming big

18-Mar-2004

Cobra Cobra aims to get drinkers to appreciate the brand as a premium lager for more than just Indian restaurants. "It was positioned with Indian...