Energy Drink

Future multiple operator ties up energy drink deal

09-Nov-2018 By Emily Hawkins

Rock Point Leisure and premium energy drink company Rich Energy have signed an exclusive UK distribution agreement.

The Big Interview: Alan Clark, Monster Energy

09-Dec-2013 By Robyn Black

Alan Clark tells Robyn Black he has set his sights on Monster becoming the number-one energy-drinks brand in the UK after admitting that even he has been surprised by its remarkable growth.  

Energy drink Monster relaunches for on-trade

01-Mar-2010

Coca-Cola Enterprises (CCE) has marked its push to grow the distribution of energy drink Monster by re-launching the brand for the on-trade....

Cocaine set to hit UK drinks trade

03-Jul-2008 By Jessica Harvey jessica.harvey@william-reed.co.uk

Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch. Speaking exclusively to the...

Cocaine set to hit UK drinks trade

03-Jul-2008 By Jessica Harvey

Cocaine, a controversial US energy drink, containing 350% more caffeine than Red Bull, is preparing its UK launch. Speaking exclusively to the...

Budweiser BE runs out of energy

31-Jul-2006 By Rosie Davenport

Anheuser-Busch is axing its Budweiser BE beer and energy drink off-shoot after failing to recreate the same buzz with UK consumers as it achieved in...

Energy drinks

01-Oct-2001

The energy drink market is growing at a phenomenal rate - but, according to a recent survey, almost half of pubs do not stock them. Isn't it time you...

Bass launches Mojo as UK's first lager-based energy drink

13-Sep-2001

Bass Brewers has unleashed the UK's first alcoholic lager-based energy drink across the country following a successful trial period.Mojo, made with...

Red alert over energy drinks health worries

18-Jul-2001

Deaths give rise to worries about energy drink safetyConcerns about the health effects of energy drinks have been raised after at least three deaths...

Burn to dump 'exclusive' tag

03-Jul-2001

Energy drink to target mainstream bars for first timeSoft drink giant Coca-Cola has abandoned its viral "word of mouth" marketing strategy for its...

Energy and sports drinks are big business

26-Feb-2001

The energy and sports drinks market is big business and is up £200m on last year. Ben McFarland reports.When GlaxoSmithKline first launched Lucozade...

Power-packed launch

05-Apr-1999

SmithKline Beecham (SKB) has launched Solstis, an energy drink, under the Lucozade brand name. According to SKB, over the last five years the...