Football

TNT Sports seals four-year deal to screen FA Cup matches

15-Feb-2024 By The Morning Advertiser

Sports fans will be able to watch the Emirates FA Cup from the first round to the final at the pub after TNT Sports secured a four-year screening deal that will start in the 2025-26 season.

Sports fans ‘spend more at pubs and stay longer’

13-Jul-2023 By Gary Lloyd

People who watch live sports at pubs and bars spend 36% more on drinks and food every month than non-sports fans.

The Lock In Podcast

Giving pubs a sporting chance

09-May-2023 By Ed Bedington

Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.

The Lock In Podcast

The World Cup vs Christmas

24-Oct-2022 By Ed Bedington

The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...

Pubs celebrate Lionesses' win

01-Aug-2022 By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Keep hope alive

01-Aug-2022 By Ed Bedington

We're facing some challenging times as costs escalate and consumer cash gets pinched, but there are some bright spots, I hope...

FIFA World Cup 'opportunity to increase footfall and profit'

28-Jun-2022 By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Pub tournament brings back the Carling Cup

16-Jun-2022 By Ed Bedington

An inter-pub football tournament has helped to raise more than £5,000 for Macmillan Cancer Support thanks to Greene King Pub Partners and Carling.

37 clubs ‘transformed’ by Greene King’s Proud to Pitch In scheme

03-May-2022 By Amelie Maurice-Jones

Greene King has pledged to donate up to £500,000 in funding to support grassroots sports across the UK as part of its Proud to Pitch In funding scheme.

Sunday Special of sport boosts pub trade

14-Apr-2022 By Ed Bedington

Beer and cider sales boomed for pubs showing sports last weekend on a day that was dubbed Sunday Special by Sky Sports.

PubAid and Sky launch programme to reward pubs who support local sport

21-Mar-2022 By Amelie Maurice-Jones

A programme to reward UK pubs which support grassroots sport has been launched by PubAid and Sky.

Shepherd Neame scores four-year deal with Bromley Football Club

18-Feb-2022 By Amelie Maurice-Jones

Shepherd Neame has secured a new four-year pouring rights partnership with National League team Bromley Football Club.

Euros fans boost footfall at high street pubs by 129%

14-Jul-2021 By Emily Hawkins

Football fans eager to experience match fever together resulted in a huge boost to hospitality footfall on Sunday 11 July – the day England took on Italy in the Euros final.

Pubs to lose out on £9m during England v Italy

09-Jul-2021 By Nikkie Thatcher

While 7.1m extra pints are expected to be bought on during Sunday’s UEFA Euro 2020 final on Sunday (11 July), due to ongoing restrictions, the trade will miss out on £9m in beer sales, it has been predicted.

Almost 7m pints to be sold during England v Denmark

07-Jul-2021 By Emily Hawkins

An estimated 6.8m pints will be sold in pubs tonight as England take on Denmark in the semi final of the Euros tournament.

Pubs permitted to stay open later for Euros final

07-Jul-2021 By Nikkie Thatcher

Licensing laws will be relaxed, allowing the on-trade to remain trading for an additional 45 minutes this Sunday (11 July), the Government has confirmed.

Pubs enjoy drinks sales boom during England v Germany

01-Jul-2021 By Emily Hawkins

Drink sales in pubs have shot up by 176% since last week thanks to football fans supporting their locals.

Scottish venues able to open longer for Euros matches

24-Jun-2021 By Emily Hawkins

Scottish pubs have welcomed news that they will be allowed to open longer in the event of matches from UEFA Euro 2020 continuing beyond curfews.

Pubs to lose out on 750k pint sales during England v Czech Republic

22-Jun-2021 By Emily Hawkins

English pubs would be able to sell 750,000 more pints during tonight’s Euros match against the Czech Republic if Covid restrictions were not in place.

Opinion

‘The match day buzz is just not the same’

22-Jun-2021 By Sarah John, director, Boss Brewing

As I write this, Wales are taking on Italy in the Euros, their final game of the group.

English and Scottish pubs to miss out on £3.2m during Euros match

18-Jun-2021 By Emily Hawkins

Pubs in England and Scotland are set to lose out on revenue of £3.2m during today (Friday 18 June), when the two nations go head to head in the UEFA Euros football tournament.

Scottish pubs in ‘never-ending hell’ after delayed unlocking

16-Jun-2021 By Emily Hawkins

The Scottish Government has been told the hospitality sector is at a “breaking point” with trading restrictions set to continue into the summer.

Pub bosses mourn lost summer

15-Jun-2021 By Emily Hawkins

Pub bosses have warned they are in a “highly precarious position” with payments approaching despite continued trading restrictions.

Pubs to miss out on £3m worth of sales during England v Croatia

11-Jun-2021 By Emily Hawkins

Football fans in England will buy 3m pints this weekend during England’s first game in the UEFA Euro 2020 against Croatia, it has been estimated.

Football fans believe pub rules will 'crush' Euro 2020 atmosphere

09-Jun-2021 By Emily Hawkins

Almost nine in ten (85%) football fans have said restrictions will ruin watching the Euros at the pub this summer, according to a survey.

Licensing hub – Legal with Poppleston Allen

Legal Q&A: UEFA Euro 2020 – is singing the national anthem in a pub a Covid transmission risk?

09-Jun-2021 By Poppleston Allen

Graeme Cushion, partner at specialist licensing solicitors Poppleston Allen, answers some last-minute licensing questions ahead of this summer’s UEFA Euro 2020.

Rethink curfew during Euros, Scottish pubs urge

07-Jun-2021 By Emily Hawkins

Scottish pub staff could face abuse when forced to kick out football fans during the middle of Euros matches because of curfew laws, a trade group has said.

UEFA Euro 2020 is ‘biggest pub sales driver since Christmas 2019’

07-Jun-2021 By Stuart Stone

As operators make final tweaks to drink line-ups and prepare pre-match team talks for staff, The Morning Advertiser (MA) discusses tournament tactics with industry experts.

BBPA outlines pub tactics ahead of UEFA Euro 2020

02-Jun-2021 By The Morning Advertiser

As operators count down to UEFA Euro 2020’s curtain raiser on 11 June, the British Beer & Pub Association (BBPA) has produced practical guidance for pubs in an effort to assist safe and successful screenings this summer.

BT Sport Pub Cup returns with Wembley final

02-Jun-2021 By The Morning Advertiser

BT Sport is giving grassroots footballers across England a once in a lifetime opportunity to play on Wembley’s hallowed turf, as the BT Sport Pub Cup makes its return.

Big Interview – UEFA Euro 2020 Countdown

Sporting comeback: UEFA Euro 2020 pub trading can match 2016 tournament levels

02-Jun-2021 By Stuart Stone

As UEFA Euro 2020 kicks off, John Gemmell of the competition’s official beer partner, Heineken, talks pub trade tactics and Scotland’s major tournament return.

In association with Heineken

UEFA EURO 2020™: ‘A massive opportunity to claw back some of the money we've lost’

10-May-2021 By The Morning Advertiser

Having been side-lined for the best part of a year, pub operators from England, Scotland and Wales see this summer’s UEFA EURO 2020™ as a potential gamechanger. Here, four operators discuss their tournament tactics.

New product round-up

St Austell Brewery £1m Korev revamp, ‘World’s first’ Wembley pitch IPA, Havana Club exclusive UK launch

30-Apr-2021 By The Morning Advertiser

The most recent batch of new drinks launches includes a seven-figure transformation for Helles style lager Korev, a debut for Wembeerly IPA and the exclusive UK release of Havana Club Cuban Spiced rum.

Analysis

Three quarters of pubs would not screen games from breakaway European Super League

20-Apr-2021 By Stuart Stone

A poll by The Morning Advertiser (MA) has revealed that 77.5% of publicans would not show fixtures from the controversial European Super League at their venue.

Opinion

Reopening ‘a huge task’ that can only happen ‘when the time is right’

14-Apr-2021 By Kate Stewart, the Sandon, Liverpool

A finalist in the 2019 Great British Pub Awards’ and a must visit on Anfield matchdays, the Sandon Complex in Liverpool hasn’t reopened this week despite relaxed outdoor trading rules.

Content provided by Heineken UK

Request your free UEFA EURO 2020™ Support Package with Heineken® Draught

26-Mar-2021 By Heineken UK

How has 2020 changed people and pubs?

‘We waited 30 years for this and the celebration the team and fans deserved was far from possible’

27-Dec-2020 By Kate Stewart, the Sandon, Liverpool

Kate Stewart from the Sandon – a firm fixture on matchdays at Anfield – describes the ‘heart-wrenching’ feeling of not being able to celebrate Liverpool’s first Premier League title with supporters due to Covid-19 restrictions.

BT Sport and Amazon renew Amazon Premier League Pass partnership

10-Dec-2020 By Stuart Stone

Broadcaster BT Sport and Amazon Prime Video will once again team up to make more than 20 Premier League fixtures available to pub operators in December.

Sport pubs unable to convert partial fan return into matchday trade

08-Dec-2020 By Stuart Stone

Despite sport fans being able to return to stadiums in tiers one and two – and consume alcohol there – from 2 December, traditional matchday pubs haven’t experienced anything like their usual boost.

Premier League confirms only half of remaining October fixtures to be televised despite fan ban

06-Oct-2020 By Stuart Stone

The Premier League has revealed a total of 15 matches, five each weekend after the forthcoming international break, will be broadcast live via Sky Sports and BT Sport.

Content provided by Sky

‘There’s nothing better than walking into your pub and seeing your bar staff in your home shirt’

28-Sep-2020 By MA Editorial

The Globe, a regular matchday haunt for fans of Brentford FC, has been operating at just over 10% capacity as the west London club begins life at a new stadium after 116 years at Griffin Park.

Premier League updates kick-off times to avoid pub curfew clash

24-Sep-2020 By Stuart Stone

The Premier League has revised its fixture schedule across the last weekend of September and first week of October in light of the Government’s 10pm pub curfew.

Content provided by Sky

‘When we show football here, it's a community event’

15-Sep-2020 By MA Editorial

Clement Ogbonnaya of south London pub, the Prince of Peckham, explains how he’s successfully introduced live sport to his inclusive, community venue on the border between north and south Peckham.

Analysis

Will a season of behind closed doors football leave matchday pubs ‘skint’?

11-Sep-2020 By Stuart Stone

With plans to open turnstiles from October now under review, matchday pub operators and stadium beer suppliers outline the impact of a prolonged, pandemic-enforced, fan exile on their businesses.

All Premier League fixtures in September to be televised

09-Sep-2020 By Stuart Stone

All 28 Premier League matches scheduled to be played in September will be broadcast live via existing partners Sky Sports, BT Sport, Amazon Prime Video and BBC, the league has confirmed.

Coronavirus

English football suspension extended to 30 April

19-Mar-2020 By Nikkie Thatcher

English football has been further postponed until no earlier than 30 April, football bodies have announced.

coronavirus

Euro 2020 football tournament postponed until 2021

17-Mar-2020 By Emily Hawkins

The Euro 2020 football tournament has been postponed until next year because of the coronavirus outbreak.

Belle of the ball: how the Griffin Belle became a home away from home for Brazilian football fans

20-Dec-2019 By Stuart Stone

Mike Reed, operations director at Belle Pubs & Restaurants, explains how the Griffin Belle in Vauxhall, south London, has become a matchday mainstay for fans of Brazil's most supported club, Flamengo.

Amazon Prime announces festive fixture schedule

18-Oct-2019 By Stuart Stone

Kick-off times for the 20 festive Premier League fixtures available via Amazon Prime Video have been revealed.

Camden Town Brewery is official Arsenal beer partner

22-Jul-2019 By Emily Hawkins

Camden Town Brewery has announced its Camden Hells Lager is the official beer of Arsenal Football Club.