Generation Y

Pub Skills: HR Summit

What we learned about Gen Z and Millennials at the Pubs Skills: HR Summit

28-Feb-2018 By Stuart Stone

They're gradually taking over the hospitality industry, but who exactly are Millennial and Generation Z employees?

Pub Skills: HR Summit

Gen Z: future pub employees, what you need to know

14-Feb-2018 By Claire Churchard

Ahead of the Pub Skills: HR Summit on 27 February, The Morning Advertiser chats to Generation Z expert and speaker at the event Josephine Hansom, director at Youth Research & Insight, to find out more about this very different group of future employees,...

MA500 Edinburgh in pictures

20-Sep-2017 By Nikkie Sutton

The last MA500 Business Club meeting of 2017 took place north of the border for the first time – in Edinburgh – earlier this month (September).

Gen Z are key to future success of pubs, licensees must work to attract them

18-Sep-2017 By Claire Churchard

The pub industry must engage with Generation Z to ensure its survival because this age group are the customers of the future, MA500 delegates heard at the latest event in Edinburgh last week (Thursday 14 September).

Seven things pubs can do to attract elusive Generation Z

21-Jun-2017 By Georgina Townshend

The latest challenge for pub owners is attracting Generation Z, people aged 18 to 24, who are addicted to technology and their phones.

Wine

Millennials chugging sparkling wine to unwind

08-Nov-2016 By Nicholas Robinson

Sparkling wine is attracting more Millennial drinkers, who are choosing to drink it after a ‘rough day’ because it is one of the easiest propositions in the category for them to understand.

FUTURE TRENDS: BEER & CIDER

Adapt to fast-changing youth culture, pubs warned

22-Jun-2016 By Daniel Woolfson

‘Generation Z’ tends to get a rough ride in the press, being simultaneously branded as humourless tech-obsessives and shameless social media self-promoters. 

TECHNOLOGY

Pubs failing to meet millennials' smartphone demands

13-Apr-2016 By Daniel Woolfson

Pubs and restaurants are failing to keep up with millennial customers’ demands for mobile payment and loyalty options, research has revealed.

Millennial trends: play the generation game

24-Aug-2015 By Nigel Huddleston

The millennial generation is socialising differently, but how can your venue tap into its needs? Nigel Huddleston finds out.

Beer Innovation Summit: Hybrid beers can answer consumer demand

04-Mar-2014 By Jessica Mason

The Millennial generation seek high quality brands that are sweeter, offer a sense of adventure and pander to a healthier lifestyle, according to new research from Mintel.