Rtd Category

Pimm’s records near sixfold increase in value

06-Dec-2019 By Alice Leader

Pimm’s No 1 has made quite the impression for its first appearance on The Morning Advertiser’s Drink List, seeing a 580.6% surge in value this year.

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

RTD

WKD to be transformed for the 'now' generation

23-Aug-2016 By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

RTDs - The Fight for Fridge Space

28-Mar-2013 By Jessica Mason

You may remember them as alcopops. But, times have changed and alcoholic ready-to-drink beverages are innovating as they fight for space in your fridge.

Comment: Sambuca alcopop anyone?

13-Oct-2009

There we all were waiting for a sambuca-based RTD and along come two at once. The RTD category is apparently in terminal decline, pubs selling 15.4...

Diageo predicts return to RTD-sector growth

30-Oct-2003

by Claire Hu The declining RTD market will move back into growth in the next two years, according to Diageo which has spent £2m on researching the...