Rtds

Autumn Budget 2021

Duty increase for alcohol scrapped, new scheme to lower rate further

27-Oct-2021 By Gary Lloyd

Chancellor Rishi Sunak announced planned duty increases for alcoholic drinks at pubs would be cancelled from midnight on Thursday (28 October) and a new Draught Relief scheme would see duty cuts of 5% introduced in 2023.

Ready-to-drink: ready to develop?

21-Aug-2017 By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

Drinks Offer

RTDs: Ready To Sink?

07-Apr-2015 By Nigel Huddleston

The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat. 

RTDs: Kicking to victory

07-Sep-2007

It has been an interesting few years for Global Brands (GBL). The company started out in 1997 as a drinks distributor and then entered the...

Ready to re-invent

25-May-2007

The easiest feature to write in the on-trade drinks industry right now is 'The Death of RTDs'. The most recent Nielsen data on the ready-to-drink...

RTDs - down, but not out...

11-Sep-2006

"Reports of my death have been great exaggerated". So said 19th century American novelist and humourist Mark Twain. Well if the ready-to-drink (RTD)...

The new drinking occasion…

08-Sep-2006

AGE WAITS for no brand. Certainly not RTD brands anyway. Becoming unfashionable is always the danger when you align a product so completely with a...

RTD focus: What to stock?

03-Oct-2005

Adam Withrington concludes his ready-to-drink special with a guide to getting your offer right.In recent weeks The Publican has taken a long hard...

RTD Focus: Changing times

07-Sep-2005

Brand owners are confident RTDs will regain their place at the top of the drinks market. Adam Withrington reports.There are huge challenges facing...

RTD Focus: How RTDs went from hero to villain

07-Sep-2005

Over the next couple of weeks Adam Withrington will take a look at the RTD sector. This week: brand owners.The Ready-To-Drink category has...

Entering the spirit world

04-Nov-2004

The popularity of spirits offers the best indication for future innovation in RTDs. But buyers are warning that copycat flavours will not succeed...

Pub chains cut back on RTD brands

04-Nov-2004

High-street pub chains are slashing the number of ready-to-drink brands on shelves to concentrate on stocking more profitable lines. Sales of RTDs...

Innovate or face extinction

28-Oct-2004

RTDs are a fashion item and to stand still is to commit commercial suicide. So what are drinks manufacturers doing to keep their products fresh? By...

RTDs 'here to stay' despite sales fears, says Beverage Brands

05-Sep-2003

Beverage Brands, the owner of WKD and Woody's, has refuted claims that the bubble has burst in the ready-to-drink (RTD) sector.Amid widespread talk...