Comment: A turning point
09-Jan-2008
The recent British Beer & Pub Association figures showing that beer sales in November fell by 10 per cent year-on-year were alarming. But the...
Ale makes play for sport
15-Nov-2007
Through their multi-million pound sponsorships, lager brands have long been associated with sport. Now the ale brewers are looking for a piece of the...
Gunners set sights on Anfield
25-Oct-2007 By Essi Berelian essi.berelian@william-reed.co.uk
The post Rugby World Cup hangover may be lingering, but there's some consolation to be found in the feast of top football action to select from this...
World Cup winners count their takings
24-Oct-2007
Takings rocketed across pubs on the rugby world cup final Saturday proving that while the England team may have been runner-up, pubs were the...
Chris Maclean: Winning ways
22-Oct-2007 By Chris Maclean
Unbelievably, England won through to the Rugby World Cup Final in Paris on Saturday.For those licensees who provided television coverage in the...
Hamish Champ: Drinking lots of beer in Paris has consequences
22-Oct-2007 By Hamish Champ
Sometimes one comes across cultural differences between the peoples of two nations that are so stark, so… gulf-like in their make-up, that one...
Pubs and brewers the big World Cup winners
11-Oct-2007
Pubs and brewers have been among the winners of the Rugby World Cup, with licensees hoping that England can make it all the way to the final this...
Rugby triumph pulls punters
11-Oct-2007 By Tony Halstead THals22851@aol.com
A bonanza weekend of TV sport, highlighted by England's dramatic Rugby World Cup victory over Australia, gave pubs across the country a welcome...
Regent Inns "cautious" on consumer spending
09-Oct-2007 By Hamish Champ
Despite Regent Inns seeing some of its units taking £80,000 a day during the current Rugby World Cup, the Walkabout operator says it expects a...
BarTalk
04-Oct-2007
How will England fare against Australia in the Rugby World Cup? Brendan Whelan Black Bull Folkestone Kent I hope they win, but it is going to be a...
Tough quarter-final for England
04-Oct-2007 By Helen Bendell helen.bendell@william-reed.co.uk
At times it has looked unlikely that England would actually make it through the group stages of the Rugby World Cup. But Brian Ashton's patched-up...
Back to Basics: When is a sports pub not a sports pub?
03-Oct-2007
Unless you've been hiding under an oval-shaped rock for the past four weeks, you will know that the Rugby World Cup is in full flight, and that pubs...
Pubs pray for England to up their game
20-Sep-2007
Licensees are crossing their fingers that England could stay in the Rugby World Cup after reporting soaring sales from the tournament¹s opening...
BarTalk
13-Sep-2007
Will you be screening the Rugby World Cup? Bill Skehan Skehan Free House New Cross London We are showing it at the moment, although there haven't...
World Cup: home nations falter
13-Sep-2007 By Helen Bendell helen.bendell@william-reed.co.uk
The Rugby World Cup is well under way now, but none of the home nations stormed through their first matches as confidently as anticipated. After a...
Score increased food sales during Rugby World Cup
20-Aug-2007
With pubs packed and staff under pressure during Rugby World Cup matches, a new menu idea from the English Beef and Lamb Executive (EBLEX) can help...
Rugby World Cup: The beer world cup
17-Aug-2007
What better way to celebrate the imminent start of the Rugby World Cup than with a beer tasting? Halves were sipped, aromas were sniffed and notes...
Rugby World Cup: Pubs prepare for rugby fest
17-Aug-2007
SINCE THE heady days of England¹s rugby World Cup win in 2003, brands and pubcos have been rampaging like a prop forward to get a piece of the rugby...
Rugby World Cup: Rugby conversion
17-Aug-2007
THE RUGBY World Cup is set to draw huge numbers of sports fans to the pub to watch the tournament. Licensees are gearing up for the start of an event...
Punting for profit
16-Aug-2007
The Rugby World Cup is a golden opportunity for pubs to drive profit after the slow summer, says Ewan Turney On the morning of 22 November 2003, 63...
News of the brews - Brewers gear up for the cup
16-Aug-2007
Greene King Greene King IPA is the official beer of England Rugby. Its World Cup campaign focuses on getting people off the sofa and into pubs....
Big games to pull in punters
16-Aug-2007 By Richard Ross
It's a great time of year for televised sport. We're in that window of time where the football and cricket seasons overlap, which means there's...
The big matches not to miss
16-Aug-2007
England v South Africa Friday, 14 September, 8pm, ITV1 This promises to be a brutal and physical encounter that should please the fans no end. The...
Bold commercial moves Greene King IPA into lager territory
09-Aug-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Greene King is targeting its top-selling ale, IPA, firmly at the lager market with its first commercial in four years plus a £2m spend. Created by...
THE GUV'NOR
25-Jan-2007
Yvonne Cleminson The licensee of the Cherry Tree in Rowledge, Surrey, urges participation in Community Pubs Week Now that the excitement and...
It's try time again
10-Jan-2007
One tournament, six nations - and 15 opportunities to up your takings as rugby fever returns next month, says Noli Dinkovski There are some...
Six Nations preview: A team effort
14-Jan-2005
Let the big brands help you bring the rugby to life. By Phil Mellows.Big drinks brands are throwing their weight into the Six Nations scrum like...
Six Nations Preview: Brewers on the ball
16-Jan-2004
After the success of the Rugby World Cup the Six Nations is a great opportunity for pubs and brewers to exploit the growing popularity of the oval...
Roger Protz and Martyn Cornell feature in awards night
11-Dec-2003
Quality beer ads key to better image says Guild by MA Reporter The beer industry needs to improve the quality of its advertising to attract a more...
Heineken looks to usurp Stella as top premium lager
05-Dec-2003
Heineken's offensive on the premium lager market is gathering strength with a further £27m investment earmarked for 2004.The new imported Dutch...
InnSpired way will not win
27-Nov-2003
I write to point out that your article (Morning Advertiser, 20 November) on the situation that has arisen between myself and InnSpired asks far more...
by Claire Hu
20-Nov-2003
The cash tills will be ringing in pubs across the country this Saturday as an estimated 15,000 licensees open early for thehistoric Rugby World Cup...
Pubs bank on weekend Rugby World Cup matches
05-Nov-2003
Pubs are banking on some big matches to kick start customer interest in the Rugby World Cup.As the tournament moves into the quarter final stage this...
Bombardier rugby is big hit
23-Oct-2003
Marketeers at Charles Wells Brewery have come up with a novel way for wreaking havoc while supporting England's bid to win the Rugby World Cup....
Bumper weekend for pubs and sport
14-Oct-2003
Licensees and brewers are set to reap the rewards of the latest sporting events, which kicked off with an extra 16 million pints of beer sold over...
Rugby World Cup preview: The sponsors
17-Sep-2003
Sponsors aim to support Britain's pubs as they try to create a big match atmosphere in the bar.Tetley's invests in England winAs the official beer of...
Rugby World Cup preview: The contenders
17-Sep-2003
It's only a matter of weeks until the Rugby World Cup kicks off in Australia. Rob McKinlay cracks open a tinny and picks out the main contenders.Just...
Summer may be over but autumn offers bright prospects for li
11-Sep-2003
This year's Rugby World Cup is set to be the biggest yet and will give pubs the chance to present themselves as the place to watch live sport. More...
Licensees need to get prepared for rugby World Cup
24-Jun-2003
Licensees who want to show rugby World Cup matches should start to apply to magistrates for licence extensions. The event, which is being held in...
Rugby coup paves way for occasional licensing
15-May-2003
By Tony Halstead A London sports bar has been given the green light to serve drinks 24-hours a day during next autumn's Rugby World Cup being staged...
Tackling Rugby World Cup
03-Apr-2003
QI should like to know what the position is likely to be for the Rugby World Cup with regard to trading extensions. We have two bars here, one...
Tetley's secures sponsorship deals with both rugby codes
17-Oct-2001
Carlsberg-Tetley (C-T) has cemented links between its flagship Tetley's brand and the oval ball by signing sponsorship deals with both rugby...
Cup win for sponsors
22-Nov-1999
The Australians are no doubt still celebrating, while the other teams in the Rugby World Cup ask: "Where did it go wrong?" Sponsors from the drinks...
Rugby the winner as trade joins the pack
08-Mar-1999
Rugby and alcohol have long been bedfellows, but more drinks companies than ever are putting money into the sport. Lagers including Budweiser,...
