Serve Legal

On-trade serving 1 in 4 teens alcohol without asking for ID

30-Jun-2017 By Georgina Townshend

Operators sold one in four teenage mystery shoppers alcohol without asking for proof of age in 2016, according to new data.

Testing times for underage sales in pubs

30-Jul-2014 By Mike Berry

With new figures showing pubs have fallen well behind the off-trade when it comes to carrying out age verification checks, Mike Berry went out with test purchasing company Serve Legal to find out more.

Pubs failing more underage test purchase checks

07-Jul-2014 By Mike Berry

Pubs have fallen well behind the off-trade when it comes to staff carrying out age verification checks.

Serve Legal to address Euro conference on underage drinking

13-Apr-2011 By Ewan Turney

Test purchasing company Serve Legal is to address a major European conference on tackling underage drinking today. Serve Legal will give a...

Stings plan to curb 'proxy' alcohol sales

24-Mar-2011 By Ewan Turney

Local authorities are set to unveil new undercover stings to clamp down on so-called "proxy" purchases of alcohol. Independent test-purchasing...

The test team: keeping an eye on ID checks

28-Oct-2010 By Matt Eley Matt

Figures released on underage sales last week offered signs of encouragement for the pub trade. Test purchasing company Serve Legal revealed that so...

Kids exploit online loophole to buy booze

06-Sep-2010 By Ronan Hegarty, Grocer

Teenagers are deliberately targeting supermarket online delivery services to get their hands on alcohol and not enough is being done to stop them....

Pubs improve in proof-of-age tests

11-Aug-2009 By Matt Eley Matt

Pubs are getting better at asking youngsters for ID, according to a leading test purchasing company. Figures from Serve Legal show that between...

Pubs improve underage sales record

11-Aug-2009 By Ewan Turney

The on-trade performed better than the off-trade in asking young people for ID for the first time in the second quarter of 2009. The figures come...

Underage checks: Must do better

17-Apr-2008

Manny is your typical 18-year-old, down to the slouching walk and the slightly-too-baggy trousers. But one thing sets him apart from his school...

Pubs warned after proof-of-age tests

18-Feb-2008

Pubs have been warned to 'up their game' by a group that tests if staff serve alcohol to young looking drinkers. According to independent...