Inclusive experience: 'I thought sport could be slightly polarizing so for the first year we didn't have sports, but then I thought about it, the value of one match in this pub pretty much pays for itself,' Clement Ogbonnaya explained

Content provided by Sky

‘When we show football here, it's a community event’

By MA Editorial

Clement Ogbonnaya of south London pub, the Prince of Peckham, explains how he’s successfully introduced live sport to his inclusive, community venue on the border between north and south Peckham.

Bold but necessary: Sky vows to reach zero carbon target by 2030 – the legal obligation is to do so by 2050

In association with Sky

How are pub companies focusing on sustainability?

By Nigel Huddleston

Customers want to buy from businesses that demonstrate a good environmental ideology – here are four of the best pubcos that were finalists at the 2019 Publican Awards

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Revenue driver: Phil Cutter, licensee of the Murderers, has used Formula One to boost his pub's bottom line

In association with Sky Sports

How can Formula One drive footfall?

By MA Editorial

Hear how Phil Cutter, licensee of the Murderers pub in Norwich and sport category finalist at the 2018 Great British Pub Awards has used Formula One to boost business.

Stellar performance: Sky Sports' Jeff Stelling gives his top festive picks

Sponsored by Sky Sports

Feast upon Jeff Stelling’s top festive fixtures

By Nicholas Robinson

With the festive season almost upon us, we managed to catch up with Sky Sports presenter Jeff Stelling and share a mince pie or two while he gave us his pick of the 40-plus festive football matches, including action from the Carabao Cup quarter finals,...

Comment: The sporting calendars have aligned

Summer of Sport

Comment: The sporting calendars have aligned

By Mike Berry

Summer 2016 promises to be a huge one for pubs when it comes to sporting action. Alongside the excitement of Euro 2016 and the Rio Olympics, there is wealth of top-quality action that pubs can use to drive footfall and increase profits.

Sky Sports Scotland copyright cases

Glasgow bar guilty of Sky Sports copyright breach

By Noli Dinkovski

Sky has won a second breach of copyright case in Scotland after a Glasgow bar was found guilty of screening live football matches on two occasions without the correct viewing agreement.

Sky sports copyright

Sky victory in first Scottish copyright case

By Michelle Perrett

Sky has won its first legal case for copyright infringement in Scotland against Mark Daly, designated premises manager of Old College Bar (219 High Street, Glasgow) who was ordered to pay over £10,000 for showing Sky Sports without a viewing agreement.

Three cheers to Karen Murphy

Three cheers to Karen Murphy

By David Elliott

The announcement recently that Karen Murphy had won the latest round of her ongoing battle with the Premier League and Sky really was music to my eyes!

3D: a big hit with pub customers

Sky 3D TV deal for customers

By Michelle Perrett

Sky is offering pub customers, who subscribe to Sky Ultimate, an LG 3DTV at a discounted price of £600 (ex VAT).

Sky: Freezing prices for the new football season

Sky price freeze for pubs

By MA Reporters

Sky is freezing prices for the next football season to help publicans gain more "certainty" over costs. The broadcaster said it is also offering a...

Licensee wasn't allowed Sky in his flat

Licensee denied Sky Sports in flat

By John Harrington

A licensee feels he was treated like a second-class citizen after a TV provider refused to install Sky in his living area in case it was piped into...

Emeny: Sky will have reduced presence in estate

Fuller's boss: Sky rises are incomprehensible

By Simon Emeny, Fuller's

Fuller's managing director elect Simon Emeny hits out at the recent Sky rises, claiming it is jeopardising its long term relationship with the trade.

Sky argues that developments, like 3D TV, have improved its service

Debate rages on Sky fee hikes

By The PMA Team & Gemma McKenna

The size of Sky's price rises have been questioned by operators who say their average increases are roughly twice the level stated by the...