08-Jul-2015 By Emily Sutherland
Ad watchdog ASA has banned a TV ad from Smirnoff after ruling it implied alcohol is needed to have a good night.
25-Oct-2013 By Robyn Black
Capitalising on the growth in gold-flecked cinnamon-flavoured spirits, Global Brands has launched a new variant under its Jungfrau range.
28-Mar-2013 By Jessica Mason
You may remember them as alcopops. But, times have changed and alcoholic ready-to-drink beverages are innovating as they fight for space in your fridge.
26-Mar-2013
Coffee-flavoured Smirnoff will be hitting shelves next month, as brand owner Diageo looks to match the success of the flavoured vodka segment in the US, where it accounts for 18% of the total vodka category.
11-Mar-2011 By Robyn Black
Diageo is spending £1m through March and April alone to drive sales of its Smirnoff Flavours range this spring. The company's investment includes a...
10-Feb-2011 By Ewan Turney
Net sales of Guinness in Great Britain dropped 2% for the six months to 31 December 2010 on last year as more pubs closed and the shift from on-trade...
26-Jan-2011 By Robyn Black
Diageo is trialling its first draught cocktail in the UK under its Smirnoff brand — the new dispense system is on trial in 500 pubs.
13-Sep-2010 By Robyn Black
Diageo is launching an ambitious new initiative for its Smirnoff brand, in a bid to create buzz and excitement around the vodka globally. The...
Smirnoff ad cleared by ASA
09-Dec-2009 By Lesley Foottit
A Smirnoff Vodka TV advert has been cleared of being irresponsible by the Advertising Standards Authority (ASA).
18-Sep-2009 By Ewan Turney
Smirnoff is offering creative licensees the chance to win £2,000 worth of marketing support for innovative events.
17-Sep-2009 By Sonya Hook
Diageo GB is ploughing £2m into its Smirnoff vodka brand in the run-up to Christmas. The drinks giant will be bringing its recently launched...
08-Jan-2009 By Ewan Turney
Nexum Leisure adopted supermarket-style loss-leader tactics to get punters in to Escapade in Newport for its £5 all-inclusive sessions. The...
07-Aug-2008 By Jessica Harvey
This month, Diageo kicks off a £4m campaign to encourage new ways of serving and drinking Smirnoff vodka. The television, print, digital and...
Mixability: Mixed with style
13-Nov-2007
For several years we have watched the great and the good of the spirits market try to inspire growth in sales and rekindle interest in the category...
Smirnoff ad takes to the waves
01-Aug-2007
Diageo is pumping £5m into its largest-ever integrated marketing campaign for Smirnoff. Breaking initially online this week, before hitting cinema...
Diageo launches biggest ever Smirnoff campaign
30-Jul-2007 By Hamish Champ
Diageo GB today launches its largest ever marketing campaign for its Smirnoff vodka brand.The £5m campaign commences today with a presence online,...
Whiter than white
15-Mar-2007
Competition in the white-spirits market is fierce, with ultra-premium brands getting in on the act and cocktails growing in popularity. Nigel...
The experience factor
30-Nov-2006
The writing is on the wall for traditional advertising, as experiential marketing becomes a sophisticated, engaging and important part of the mix,...
Diageo invests in new low-sugar Archers RTD range
12-May-2005
Diageo has announced it will be investing £4m in a new RTD brand, despite falling category sales.Archer's Vea is a low-sugar RTD aimed at women aged...
Smirnoff is crowned the fastest move
16-Dec-2004
Smirnoff has stolen a march on its rivals to claim the title of the fastest-growing on-trade product of the year. The stalwart brand gained the most...
Black Ice is given £7m revamp
25-Mar-2004
Diageo has put its faith in the troubled ready-to-drink (RTD) category by spending £7m revamping Smirnoff Black Ice. New Black Ice is less sweet...
Diageo predicts return to RTD-sector growth
30-Oct-2003
by Claire Hu The declining RTD market will move back into growth in the next two years, according to Diageo which has spent £2m on researching the...
Diageo backs maturing RTD category
29-Oct-2003
Diageo has taken steps to reassure the trade that the future of the ready-to-drink (RTD) sector is a rosy one.The spirits giant recently met with a...
Too late to cry wolf over bill
03-Jul-2003
Where have the pub companies and trade bodies been for the last five years? Is it really credible to believe that organisations so closely involved...
Smirnoff laser pen promotion attacked
15-May-2003
A licensee has refused to run a Smirnoff promotion that offers drinkers free laser pens for fear that they can damage people's eyesight.Diageo's "If...
Diageo unleashes Smirnoff Black Ice on male drinkers
31-Jul-2002
A new variant of Smirnoff Ice aimed squarely at men is to be launched by Diageo.Diageo Great Britain (DGB) is looking to build on its hugely...
Smirnoff to be given boost with text messaging drive
12-Apr-2002
Diageo is hoping to increase awareness and sales of its Smirnoff drinks brand by texting more than 175,000 young people.It will launch its texting...
