02-Apr-2009 By Robyn Lewis
Consumers bored with the usual soft drinks offerings are the target for a repositioned Vimto brand. Vimto Soft Drinks is investing £5m in the drink...
A healthy sparkle
19-Jun-2008
Carbonated drinks already account for 81% of soft drinks volumes in pubs — and there's still room for expansion The carbonated soft drink reigns...
Blue-sky drinking
01-May-2008
British weather is an unpredictable beast, but pubs should be planning their drinks offers in the hope that the rain clouds stay away, says Graham...
Organic focus: The soft option
25-Mar-2008
GIVEN THE move towards family-focused pubs, soft drinks are arguably more important for the trade than ever before. Combine this with an increasingly...
Playing with fire water
13-Mar-2008
"Have you got any offers on soft drinks?" I ask the barman as I stand in front of a blackboard listing cut-price lagers, shots and spirits in the...
Family focus: Family affair
04-Mar-2008
BRITVIC IS a pub supplier that has worked hard to develop products for the family market in recent years, and a raft of research makes this seem a...
The future's looking soft
01-Mar-2008
Food-led pubs can reap real benefits from putting soft drinks higher on their priority list. Nigel Huddleston reports As a natural partner to...
Mixability focus: Cold temperature, cool serve?
29-Jan-2008
I mean, it's just bloody frozen water after all. How the hell did we end up here? It will remain one of the great mysteries of my professional life...
Soft drinks: Soft drinks and the new year
17-Dec-2007
The phrase 'stuffed turkey' may spring to mind when trying to characterise customers in the post-Christmas period. Soft drinks could play a part in...
Healthy debate
13-Dec-2007
Can pubs capitalise effectively on the rise of the health-conscious consumer? Noli Dinkovski reports from a special MA forum Living well and...
Mixability: Mixed with style
13-Nov-2007
For several years we have watched the great and the good of the spirits market try to inspire growth in sales and rekindle interest in the category...
Back to Basics: Retail inspiration
05-Oct-2007
Where is the hub of your local community? Increasingly, research shows, it is the convenience store. People are visiting the local shop, with its...
Project update 8: Ups and downs
03-Oct-2007
GOING WITH the flow and using the times when business is slower to make sure the pub is in tip-top shape is a key part of running a pub.That's...
14-May-2007
Britvic has announced it has agreed to acquire the soft drinks and distribution businesses of C&C Group plc (CCSD) for £169.5m in cash.
Family pubs: the soft option
14-Mar-2007
The smoking ban is set to have a significant impact on pubs as family venues, with four out of 10 adults more likely to take their children into...
07-Mar-2007
In 2006, the soft drinks category in on-trade grew five per cent to reach sales of more than £2.4billion
Soft drinks surging forward
07-Mar-2007
Soft drinks have just had their most successful year since 2003, according to the latest Britvic Soft Drinks Report.The category saw a rise of seven...
Brulines: now it's 'fizzlines' for soft drinks
01-Mar-2007 By The PMA Team
Beer flow monitoring company trials soft drinks equipment at 20 tenanted pubs Beer flow monitoring company Brulines is trialing flow-monitoring...
The size of the prize
27-Feb-2007
Pubs are changing. But we still don't know just how big the changes are going to be.Smoke is slowly drifting out of the pub door, and the smoking...
Britvic lets the juice loose
15-Feb-2007
Britvic is working on a range of new soft drinks to help pubs gain more business when the smoking ban comes into force. Outlining a £7m investment...
Opportunity knocks?
14-Feb-2007
How many smokers do you have in your pub? You've probably got a rough idea. How many customers have walked past your pub because they have been put...
What can you offer?
05-Dec-2006
There is no doubt when it comes to Christmas Coca-Cola rules the roost. Its TV advertising over recent years has sought to inextricably link the...
Take the soft option
05-Dec-2006
You might think selling soft drinks in pubs at Christmas is akin to opening an off-licence on the road to Mecca - pretty pointless. Christmas is a...
Stocking up for Christmas: Soft drinks set to join the mix
22-Sep-2006
The two soft drinks giants, Britvic and Coca-Cola Enterprises (CCE), are singing from the same hymn sheet when it comes to their advice to licensees...
Soft option
15-Sep-2006
What are the big challenges for the soft drinks market in the next 12 months?The big challenges in the on-trade remain the same and they still...
14-Sep-2006 By Jo Grobel
Christmas family gatherings will more often than not be centred around eating, so pubs need to ensure they're making the most of the opportunity by...
01-Sep-2006 By The PMA Team
Brewer and retailer Hall & Woodhouse has seen a 63% rise in pre-tax profit in the year to 28 January 2006 after the sale of its soft drinks...
Soft Drinks Report 2006
15-Jun-2006
What are soft drinks for? It sounds like a daft question, but if you haven't thought too deeply about the role that soft drinks play at your pub you...
Think like a true retailer
18-May-2006
Fact: soft drinks actually outsell other drinks at mealtimes in pubs. Surely not? How can that be right? How can a drinks category so unsuited to...
27-Mar-2006
Soft drinks sales will overtake spirits within the next two years, market analysts have predicted. New data from AC Nielsen reveals a £166m gap...
Britvic chief calls for youth-focused innovation
22-Mar-2006
Britvic managing director Paul Moody has called on soft drinks producers to target innovation at the youth market.Speaking at the launch of Britvic's...
Planning for the challenges ahead
05-Jan-2006
With the media continuing to focus on binge drinking and anti-social behaviour, and with tough new powers for the reviewing of licences, hosts have...
Marketing: Show your true colours
21-Oct-2005
Flexible licensing will encourage more pubs to go 'chameleon'. Jane Howarth looks at how this will change the way bars operate and promote...
Britvic to push serve to the Max
05-Oct-2005
As soft drinks prices continue to command a premium there is a fear that licenses are not providing the quality of serve needed to justify a high...
Stocking up for Christmas: Get the drinks in
30-Sep-2005
How do you decide what to prioritise at Christmas? Phil Mellows finds out.With so many brands and drinks categories clamouring for attention as the...
Soft Drinks - How to maximise sales
01-Sep-2005
Licensees have realised that it is no longer enough to offer a "me-too" menu and that extra effort is needed to make their food stand apart from...
Soft Drinks - Going with the on-trade flow
01-Sep-2005 By Martin Hartridge
Martin Hartridge, managing director of Hartridges Soft Drinks, offers his views on the soft-drinks market. Soft drinks seem to be low down on the...
Football preview: Making the most of the new season
28-Jul-2005
How the World Cup qualifiers can boost football in your pub; details of Champions League matches; how to make the most of soft drinks on match days;...
Trade Talk: Mark Wickens
07-Jul-2005
Mark Wickens, chairman and creative partner of Brandhouse WTS on the potential for soft drinks brands in the on-trade.I believe there is a real...
Stocking up for Christmas: Seasonal sales
04-Oct-2004
Christmas is a time when you must make everything in the pub work for you.BeerBig name brands and specialities are the key beer categories to promote...
Memo to all JDW staff:
30-Sep-2004
We are responsible retailers' JD Wetherspoon chairman Tim Martin sent a memorandumto his staff this week stating the company's position on...
Yates Group under fire as pub opens without soft drinks
25-Aug-2004
Yates Group has been criticised for allowing one of its pubs to trade without any soft drinks.Its Basingstoke outlet opened on August 14 with no...
The oldest trick in the book
01-Jul-2004
Energy 69 claims to 'ignite libidos', but how does it get away with it? Adam Withrington investigates.Using sex to sell your product is the oldest...
A soft spot
26-Mar-2004
Last summer had a dramatic impact on sales of soft drinks in the UK. But Britvic Soft Drinks' Category Report 2004 says there's more to it than the...
Sweeter profits for soft-drink category
25-Mar-2004
The rise of pub dining, drinkers seeking healthier alternatives and a scorching summer helped the on-trade's soft-drink sales grow 11% last year. The...
Hosts must show soft drink prices
04-Mar-2004
by Claire Hu Pubs and bars face fines of up to £5,000 from this week for not displaying the price of soft drinks. The new law has been brought in by...
Tis the season to stop folly
04-Dec-2003
It's that time of year again when everybody's thoughts turn to the problems of drink driving. Mick Whitworth reports on what you can do to help...
Who are they? You might just have heard of this lot. Accordi
27-Nov-2003
Britvic might be among the biggest, but it's also one of the oldest. The name is an abbreviation of the British Vitamin Products Company, set up in...
A little help from your friends
21-Nov-2003
The following article is brought to you by Coca-Cola.Suppliers can offer help and support for your pubRe-discovering the wheel is a regular pastime...
Looks are everything
20-Nov-2003
Martin Hartridge is in little doubt that "branded glassware is all the rage in beer, but what has happened about serving fruit juices in their own...
